introducing SPARKED at Ulta Beauty™

A spark is the start of something new, exciting and alive. That's what we see in these brands: stories and products sure to ignite your curiosity.

Keep coming back to explore the latest collection and spark a constant discovery of the newest brands.

Ulta Sparked

UOMA Beauty’s vibe is electric. Pronounced “oh-ma”, it means "beautiful" in Igbo, a native language of southeastern Nigeria. Inspired by the founder’s African heritage, diversity is the heartbeat of the brand. Vivid colors, inclusive shades and a radical approach to its formulas celebrate both our differences and similarities.

Discover UOMA Beauty
Uoma Beauty - Foundation, with 6 formulas that target skin needs, available in 51 shades. Uoma Beauty - Foundation, with 6 formulas that target skin needs, available in 51 shades. Uoma Beauty - Foundation, with 6 formulas that target skin needs, available in 51 shades.

ZOEVA comes from the words “zoe”, the Greek word for life, and “eva”, the very first woman. Its powerful mission is one we knew we had to share. Drawing from the founder’s personal journey, ZOEVA aims to support and advocate for women affected by domestic abuse and cancer.

Discover ZOEVA
Zoeva – the Melody Eyeshadow Palette comes in 10 soft and shimmery shades. It’s packaging displays a butterfly, signifying transformation and strength. Zoeva – the Melody Eyeshadow Palette comes in 10 soft and shimmery shades. It’s packaging displays a butterfly, signifying transformation and strength. Zoeva – the Melody Eyeshadow Palette comes in 10 soft and shimmery shades. It’s packaging displays a butterfly, signifying transformation and strength.

A brand with a message like “Be Unique, Be You” is one we know we can believe in. Founded by makeup artist and educator Lilit Caradanian, the collection is created to unveil the beautiful, unique canvas of each individual.

Discover Elcie Cosmetics
Elcie Cosmetics - high-quality makeup that’s luxurious but approachable Elcie Cosmetics - high-quality makeup that’s luxurious but approachable Elcie Cosmetics - high-quality makeup that’s luxurious but approachable

Women-centric, open and honest: that’s Love Wellness in a nutshell. We were drawn to their female-first, entrepreneurial voice. Love Wellness empowers its community to create an open self-care culture for women, creating a new standard for health and wellness.

Discover Love Wellness
Love Wellness acknowledges and embraces the beautiful complexity of the female body Love Wellness acknowledges and embraces the beautiful complexity of the female body Love Wellness acknowledges and embraces the beautiful complexity of the female body

More To Explore

Cannuka
Coco & Eve
Terra Beauty Bars
Flora & Curl
Fountain of Truth
Color Mask.

More To Explore

Cannuka
Coco & Eve
Flora & Curl
Terra Beauty Bars
Fountain of Truth
Color Mask.

More To Explore

Cannuka
Coco & Eve
Flora & Curl
Terra Beauty Bars
Fountain of Truth
Color Mask.
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