introducing SPARKED at Ulta Beauty™
A spark is the start of something new, exciting and alive. That's what we see in these brands: stories and products sure to ignite your curiosity.
Keep coming back to explore the latest collection and spark a constant discovery of the newest brands.
Shop the SPARKED at Ulta Beauty Virtual Experience.
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UOMA Beauty’s vibe is electric. Pronounced “oh-ma”, it means "beautiful" in Igbo, a native language of southeastern Nigeria. Inspired by the founder’s African heritage, diversity is the heartbeat of the brand. Vivid colors, inclusive shades and a radical approach to its formulas celebrate both our differences and similarities.
Discover UOMA Beauty
UOMA Beauty’s vibe is electric. Pronounced “oh-ma”, it means "beautiful" in Igbo, a native language of southeastern Nigeria. Diversity is the heartbeat of the brand. Vivid colors, inclusive shades and a radical approach to its formulas celebrate both our differences and similarities.
Discover UOMA Beauty
ZOEVA comes from the words “zoe”, the Greek word for life, and “eva”, the very first woman. Its powerful mission is one we knew we had to share. Drawing from the founder’s personal journey, ZOEVA aims to support and advocate for women affected by domestic abuse and cancer.
Discover ZOEVA
ZOEVA comes from the words “zoe”, the Greek word for life, and “eva”, the very first woman. Its powerful mission is one we knew we had to share. Drawing from the founder’s personal journey, ZOEVA aims to support and advocate for women affected by domestic abuse and cancer.
Discover ZOEVA
A brand with a message like “Be Unique, Be You” is one we know we can believe in. Founded by makeup artist and educator Lilit Caradanian, the collection is created to unveil the beautiful, unique canvas of each individual.
Discover Elcie Cosmetics
A brand with a message like “Be Unique, Be You” is one we know we can believe in. Founded by makeup artist and educator Lilit Caradanian, the collection is created to unveil the beautiful, unique canvas of each individual.
Discover Elcie Cosmetics
Women-centric, open and honest: that’s Love Wellness in a nutshell. We were drawn to their female-first, entrepreneurial voice. Love Wellness empowers its community to create an open self-care culture for women, creating a new standard for health and wellness.
Discover Love Wellness
Women-centric, open and honest: that’s Love Wellness in a nutshell. We were drawn to their female-first, entrepreneurial voice. Love Wellness empowers its community to create an open self-care culture for women, creating a new standard for health and wellness.
Discover Love Wellness
Start with their innovative Say What?! Foundation, with 6 formulas that target skin needs, available in 51 shades. Then get hooked on richly pigmented hues and luminous finishes for eyes, cheeks and lips.
I hope all who come in contact with UOMA Beauty feels empowered and inspired. This is not multicultural beauty; this is simply beauty. And all are welcome to this beautiful tribe."
Sharon Chuter, Founder
Start with their innovative Say What?! Foundation, with 6 formulas that target skin needs, available in 51 shades. Then get hooked on richly pigmented hues and luminous finishes for eyes, cheeks and lips.
I hope all who come in contact with this tribe, leave feeling empowered and inspired. This is not multicultural beauty; this is simply beauty, and all are welcome to this beautiful tribe."
Sharon Chuter, Founder
ZOEVA wants women to discover and cherish their unique beauty. The butterfly is the perfect symbol for their Melody collection, signifying transformation and strength. The products are so much more than makeup; they celebrate a woman’s ability to show the world the beauty that’s always been within.
When women are using my products, I want them to feel inspired. I want them to feel empowered and supported in their individual beauty."
Zoe Boikou, Founder
ZOEVA wants women to discover and cherish their unique beauty. The butterfly is the perfect symbol for their Melody collection, signifying transformation and strength. The products are so much more than makeup; they celebrate a woman’s ability to show the world the beauty that’s always been within.
When women are using my products, I want them to feel inspired. I want them to feel empowered and supported in their individual beauty."
Zoe Boikou, Founder
Elcie stands for founder Lilit Caradanian’s initials—so taking beauty personally is what they're all about. Think high-quality makeup that’s luxurious but approachable created to help They’re destined to help every beauty lover express themselves.
When I started the Elcie brand, it was very important to create products that would become an essential in any makeup bag."
Lilit Caradanian,
Founder
Elcie stands for founder Lilit Caradanian’s initials—so taking beauty personally is what they're all about. Think high-quality makeup that’s luxurious but approachable created to help They’re destined to help every beauty lover express themselves.
When I started the Elcie brand, it was very important to create products that would become an essential in any makeup bag."
Lilit Caradanian,
Founder
Love Wellness acknowledges and embraces the beautiful complexity of the female body. Discover a collection that offers natural, safe, medically-approved products for holistic health—total body, inside and out.
We deserve natural, safe personal care products. We also deserve a self-care culture that’s open, honest and proactive. Our mission is to provide both."
Lauren Bosworth,
Founder
Love Wellness acknowledges and embraces the beautiful complexity of the female body. Discover a collection that offers natural, safe, medically-approved products for holistic health—total body, inside and out.
We deserve natural, safe personal care products. We also deserve a self-care culture that’s open, honest and proactive. Our mission is to provide both."
Lauren Bosworth,
Founder