introducing SPARKED at Ulta Beauty™
A spark is the start of something new, exciting and alive. That's what we see in these brands: stories and products sure to ignite your curiosity.
Keep coming back to explore the latest collection and spark a constant discovery of the newest brands.
UOMA Beauty’s vibe is electric. Pronounced “oh-ma”, it means "beautiful" in Igbo, a native language of southeastern Nigeria. Inspired by the founder’s African heritage, diversity is the heartbeat of the brand. Vivid colors, inclusive shades and a radical approach to its formulas celebrate both our differences and similarities.
Discover UOMA Beauty
ZOEVA comes from the words “zoe”, the Greek word for life, and “eva”, the very first woman. Its powerful mission is one we knew we had to share. Drawing from the founder’s personal journey, ZOEVA aims to support and advocate for women affected by domestic abuse and cancer.
Discover ZOEVA
A brand with a message like “Be Unique, Be You” is one we know we can believe in. Founded by makeup artist and educator Lilit Caradanian, the collection is created to unveil the beautiful, unique canvas of each individual.
Discover Elcie Cosmetics
Women-centric, open and honest: that’s Love Wellness in a nutshell. We were drawn to their female-first, entrepreneurial voice. Love Wellness empowers its community to create an open self-care culture for women, creating a new standard for health and wellness.
Discover Love Wellness
