Ulta Sparked

A spark is the start of something new, exciting and alive. That's what we see in these brands: stories and products sure to ignite your curiosity.

Keep coming back to explore the latest collection and spark a constant discovery of the newest brands.


Jump into our virtual world.

Explore Sparked Now Explore Sparked Now
Explore Now
Uoma Beauty

UOMA Beauty’s vibe is electric. Pronounced “oh-ma”, it means "beautiful" in Igbo, a native language of southeastern Nigeria. Inspired by the founder’s African heritage, diversity is the heartbeat of the brand. Vivid colors, inclusive shades and a radical approach to its formulas celebrate both our differences and similarities.

Discover UOMA Beauty
Uoma Beauty - Foundation, with 6 formulas that target skin needs, available in 51 shades.
Ulta Sparked
Uoma Beauty - Foundation, with 6 formulas that target skin needs, available in 51 shades.
Zoeva – the Melody Eyeshadow Palette comes in 10 soft and shimmery shades. It’s packaging displays a butterfly, signifying transformation and strength.
Zoeva Beauty

ZOEVA comes from the words “zoe”, the Greek word for life, and “eva”, the very first woman. Its powerful mission is one we knew we had to share. Drawing from the founder’s personal journey, ZOEVA aims to support and advocate for women affected by domestic abuse and cancer.

Discover ZOEVA
Ulta Sparked
Zoeva – the Melody Eyeshadow Palette comes in 10 soft and shimmery shades. It’s packaging displays a butterfly, signifying transformation and strength.
Elcie Cosmetics

A brand with a message like “Be Unique, Be You” is one we know we can believe in. Founded by makeup artist and educator Lilit Caradanian, the collection is created to unveil the beautiful, unique canvas of each individual.

Discover Elcie Cosmetics
Elcie Cosmetics - high-quality makeup that’s luxurious but approachable
Ulta Sparked
Elcie Cosmetics - high-quality makeup that’s luxurious but approachable
Love Wellness acknowledges and embraces the beautiful complexity of the female body
Love Wellness

Women-centric, open and honest: that’s Love Wellness in a nutshell. We were drawn to their female-first, entrepreneurial voice. Love Wellness empowers its community to create an open self-care culture for women, creating a new standard for health and wellness.

Discover Love Wellness
Ulta Sparked
Love Wellness acknowledges and embraces the beautiful complexity of the female body
Ulta Sparked

More To Explore

Cannuka
Coco & Eve
Terra Beauty Bars
Flora & Curl
Fountain of Truth
Color Mask.
Vampstamp
Sara Happ
Black Moon
Grande Cosmetics
weleda
Thick Head
We Are Paradoxx
kiko milano
naturalicious
np beautiful
vitaminSea.beauty
nabla
indeed
heritage store
Holika Holika
sagely naturals
zilch
milk honey
Ulta Sparked

More To Explore

Cannuka
Coco & Eve
Flora & Curl
Terra Beauty Bars
Fountain of Truth
Color Mask.
Vampstamp
Sara Happ
Black Moon
Grande Cosmetics
weleda
Thick Head
We Are Paradoxx
kiko milano
naturalicious
np beautiful
vitaminSea.beauty
nabla
indeed
heritage store
Holika Holika
sagely naturals
zilch
milk honey
Ulta Sparked

More To Explore

Cannuka
Coco & Eve
Flora & Curl
Terra Beauty Bars
Fountain of Truth
Color Mask.
Vampstamp
Sara Happ
Black Moon
Grande Cosmetics
weleda
Thick Head
We Are Paradoxx
kiko milano
naturalicious
np beautiful
vitaminSea.beauty
nabla
indeed
heritage store
Holika Holika
sagely naturals
zilch
milk honey
Top