Product Reviews Rated 4.14 out of 5 stars
135 Reviews
Most Helpful Positive Review Pleasantly surprised! I wasn't sure I'd like this new brow pencil. I'm thrilled with the color (blonde) which seems to be the best color I've ever tried for my light brows! I also need gray coverage without things looking fake or caked. This brow pencil glides on like heaven, and covers EVERY gray in like 2.4 seconds and lasts all day long! I've not noticed ANY smearing or flaking---nor any unnatural look to my brows. I get a nice natural and full looking brow in just a few strokes. I will purchase again. The spindle on the end is super soft, but effective.
Most Helpful Critical Review Nice but easily broken The color is very nice and the angle of the color stick helps shaping the brows. It glides on nicely. Unfortunately, the color stick had been broken in half inside the pencil so upon the first use, as I open the cap, the stick fell out immediately. I bought this at the store just before the whole Covid19 crisis so I did not have a chance to return or exchange at the store. It's a bit of a pain to use it now because I had to pick up the stick, put it back in the barrel and carefully handle it so it won't fall out while using it.
I'm going to try some other brands after this experience. I could have really like it otherwise.
Reviewed by 135 customers With 3 now, I would buy this product again. Best around! 5
Toughie from Warwick, RI
Applies easily. Could cost less.
Just what I need 5
Lynn from Oklahoma
I have patchy eyebrows and this fils them in and last for a long time.
Love it! 5
Heather from Verona, NY
I've been using this exact pencil for years now and won't switch. I previously used the thinner ulta brow pencil and would rely on it in a pinch, but thicker thicker, angled pencil let's me gently fill-in without the crayoned-on look and it appears really natural. Looks like my brow, only better.
Taupe is NOT Taupe 1
Kenzie from America
Taupe is NOT Taupe! It's a warm blonde/tan! There's no cool tone to the shade at all! Depending on lighting, it can look strawberry blonde. Packaging does not match the product or color name.
Back story:
I only use taupe for my brows and have tried many taupe's from many different brands. Cuz of COVID-19, I could not swatch it in the store (rightfully so). I didn't find sufficient swatch pics online. I trusted the color would be true to it's packaging and color name.
Recommendation: HOLIKA HOLIKA Wonder Drawing Skinny Eyebrow - 05 Ash Brown
New fav!! 5
Juliet from co
I have tried a lot of brow pencils but this by far is the best and the little spooly side is so soft and gentle
New fav!! 5
Juliet from co
I have tried a lot of brow pencils but this by far is the best and the little spooly side is so soft and gentle
No. 1
Misty from Maine
Waste of money. No pigment at all. Dry and useless.
Great! 4
Perle from Adrian MI
This product stays on good
Yes, i would buy again. 4
marya from KY
Brows
onyx had glitter? 3
ren from Lake Tahoe, ca
I bought this and went to use it but it was covered in glitter when I opened it. ill use it for fantasy costuming but it seems weird that an eyebrow pencil would be glitter when it's not advertised as such.
Great product! 5
New to makeup from Richmond KY
Very pleased with this product!
I would buy this again. I love it 5
Eyebrow pencil from Columbus Ohio
I really like it
Great eyebrow pencil! 5
Motorcitymom from Michigan
I love the way it works on my eyebrows! It fills in the shape very natural! Thanks Ulta!
Auburn too orange 2
Andrea from Utah
The Auburn color is too orange. I am a redhead and have used auburn eyebrow pencils in other brands, but this made me look clownish. Wish I could return it.
LOVE 5
CJ from IA
I had tried several brow pencils, but once I tried this one, I have never used another:) Works great and cheaper than most.
Not The Best Brow Pencil 1
CTYnke from Louisville, KY
I prefer the NYX brow pencil as it is creamy and is easier to apply, contour and fill in. The Ulta brow pencil is dry, it takes multiple passes to distribute color. Stays put and does not smudge. I would not purchase again although I do like the Ash Taupe color.
I would buy this again! 5
Kels from NE
I like the angle of the product, makes it easy to apply and follow my natural brow.
Easy on 4
Bruja25 from Bartow Fl
For the price it's worth it!
Good color but waste of money 2
Cbass from AZ
Waste of money because the lead breaks so easily. I don't roll it up at all yet it breaks.. good concept but wouldn't purchase again
Best Eyebrow Pencil Ever 5
Susan from Myrtle Beach, SC
I have tried other brands, more expensive, but this one is a real gem!! Love love love it
I would buy this product again. 5
Gretta from Central KY
Love the ease of use. Looks natural
Good for one use 1
nvbarber from las vegas, nv
Used the pencil once and then it the product went back into the tube and won't come up. I have even taken the pencil apart and tried doing it manually. This is a thick product that might work better on fuller brows. The one time I was able to use it, I found it a little difficult to use on thinner brows. I prefer the thin pencil to this one.
Great price ! 4
Blondie forever from Ft. Worth Texas
Better pricing than Anastasia brand
Suprised 5
Preppy chick from Houston, Tx
I was very impressed with this pencil. It was very easy to apply and it the color was a great match.
Great Brow Pencil 5
Stephanie from Virginia Beach
I love this product. It matched up very well with my brows and goes on very smooth.
