Free same day delivery on select orders $35+ thru Oct 31.

Welcome to the rewardiest program in beauty®

where beauty loves you back®.

See how it all adds up

Over 46 million wallet-happy members

So many perks & free to join!

What's not to love?

Earn points on every $1

Rack up points on every purchase.

Birthday perks

Get celebrated all month long

Bonus points offers

Activate them in the app.

Treat yourself

Turn your points into $ off a purchase at Ulta Beauty†.

Points love

Rewards love

The perks get rewardier™ at every member level.

BenefitsMemberPlatinumDiamond
Spend per yearFree$500$1,200
POINTSPoints per $111.251.5
Bonus points & savings✓✓✓
Redeem for discounts✓✓✓
Points never expire✓✓
BIRTHDAY2X points month**✓✓✓
Choice of Birthday Gift**✓✓✓
$10 coupon**✓✓
EXTRASExclusive deals, gifts & early access✓✓
Choice of full-size Diamond Giftâś“
$25 off a beauty serviceâś“
Free shipping $25+***âś“

** Members only. Email opt-in and birthday required. Free gifts are limited and available while quantities last. Must activate 2X points.

*** Excludes shipments to Alaska and Hawaii.

†For additional Ulta Beauty Rewards® program information, points balance and all terms & conditions visit the Program Terms and Conditions.

**When you open & use an Ulta Beauty Rewards® Credit Card.

Frequently Asked Questions

How does Ulta Beauty Rewards work?

Ulta Beauty Rewards® is a free loyalty program that rewards you with points on qualifying purchases at Ulta Beauty. Members earn points when shopping in stores, online at ulta.com, or in the Ulta Beauty app. Points can be redeemed for discounts on qualifying products and beauty services. Members also receive exclusive offers, bonus-point opportunities, and birthday perks. To earn points in store, provide your registered phone number or Member ID barcode at checkout. Online, make sure you are logged into your account with your Member ID linked.

Is Ulta Beauty Rewards free to join?

Yes! Enrollment in the Ulta Beauty Rewards® program is completely free. You can join online at ulta.com, through the Ulta Beauty app, or by asking an associate at any Ulta Beauty store.

How do I earn points at Ulta?

Members earn 1 point for every $1 spent on qualifying purchases, including beauty products and services. Platinum Members earn 1.25 points per $1, and Diamond Members earn 1.5 points per $1. You can also earn points faster through special bonus-point offers. To earn points in store, provide your registered phone number or Member ID barcode at checkout. For online purchases, sign in to your Ulta Beauty account before placing your order.

How much are my points worth?

You can start redeeming Ulta Beauty Rewards® points once you have at least 100 available points. The value depends on how many points you redeem.

  • 100 points = $3.00

  • 250 points = $8.00

  • 500 points = $17.50

  • 750 points = $30.00

  • 1,000 points = $50.00

  • 2,000 points = $125.00

You can redeem points in eligible increments or combinations of increments on qualifying purchases. Redeeming more points at once can provide greater savings.

Do Platinum and Diamond members earn points faster?

Yes! Platinum Members earn 1.25 points for every $1 spent on qualifying purchases, which is 25% faster than regular Members. Diamond Members earn 1.5 points per $1, which is 50% faster. Points never expire as long as Platinum or Diamond status is maintained.

How do I reach Platinum or Diamond status?

You can reach Platinum status by spending $500 on qualifying purchases between January 1 and December 31 of a calendar year. Diamond status requires $1,200 in qualifying annual spending. Your membership is upgraded automatically once you reach the spending threshold. You will keep your new status for the remainder of the current year and through December 31 of the following year. You need to requalify each year to extend your status.

How do I redeem points online and in store?

You can redeem Ulta Beauty Rewards® points once you have at least 100 available points.

In store: Ask an associate for your points balance at checkout and tell them how many points you would like to apply to your qualifying purchase.

Online: Sign in to your ulta.com account and make sure your Member ID is linked. At checkout, expand the "Redeem Ulta Beauty Rewards® Points" section under Payment Method and select how many points you would like to use.

You can redeem up to 4,000 points in a single online purchase or up to 10,000 points in a single in-store purchase. Any remaining points can be saved for a future qualifying purchase.

When do my points show up?

For in-store purchases, points are added to your account immediately. If systems are temporarily unavailable, points will be processed within 24 hours of your purchase.

 

For online purchases, points will be credited to your account within 72 hours after your order ships. Points earned through third-party marketplaces may take longer to appear.

What can’t I earn or redeem points on?

You cannot earn Ulta Beauty Rewards® points on gift cards, tips, shipping and handling charges, taxes, charitable donations, fees, or discounts from vendor coupons and similar offers.

Points cannot be redeemed toward gift cards, taxes, tips, charitable donations, shipping and handling charges, or fees. Points also cannot be redeemed on purchases made through third-party marketplaces such as DoorDash, Instacart, or Uber Eats, or on UB Marketplace™ products. Points can be redeemed on initial Replenish & Save orders but not subsequent orders. Additional exclusions may apply. See the Program Terms & Conditions for complete details.

Do points expire?

Points expire for regular Members at the end of the quarter one year after the date they were earned. You can check your next points expiration date on your receipt, in your Ulta Beauty Rewards® account, in the Ulta Beauty app, or in your Member Statement email.

 

Points never expire as long as you maintain Platinum or Diamond status.

What do I get for my birthday?

Ulta Beauty Rewards® Members receive 2X points on qualifying purchases during their birthday month when the offer is activated. If your birthday is included in your Member profile and you are signed up for Ulta Beauty emails or have the Ulta Beauty app, you will also receive a birthday gift coupon, while supplies last. Platinum and Diamond Members receive an additional birthday perk. Birthday offers are subject to applicable terms and conditions.

Can I combine bonus points offers?

Yes! All Ulta Beauty Rewards® bonus-point offers are stackable. Base points are earned only once, but multiple qualifying bonus-point offers can be combined.

 

For example, if you spend $25 on a skin care product during a 2X points offer for that product and a 3X points offer on your entire purchase, you will earn 100 points total: 25 base points, 25 bonus points from the 2X offer, and 50 bonus points from the 3X offer.

What perks do Diamond members get?

Diamond is the highest tier of Ulta Beauty Rewards®. Diamond Members receive exclusive benefits, including:

  • 1.5 points per $1 spent on qualifying purchases (50% faster earning)
  • Points that never expire while Diamond status is maintained
  • Free shipping on orders of $25 or more at ulta.com and in the Ulta Beauty app (excluding Alaska and Hawaii)
  • Choice of a Diamond Tier Qualification gift
  • Annual $25 off a qualifying beauty service
  • An extra birthday perk
  • Diamond-exclusive offers and gifts
  • Early access to new product launches

Diamond status is earned by spending $1,200 on qualifying purchases within a calendar year.

Is Ultamate Rewards now Ulta Beauty Rewards?

Yes! Ultamate Rewards® is now called Ulta Beauty Rewards®. The program continues to offer points on qualifying purchases, exclusive Member offers, birthday perks, and additional benefits for Platinum and Diamond Members. Existing Members can continue using their accounts to earn and redeem points.

Is the Ulta Beauty Rewards credit card the same as this program?

No. Ulta Beauty Rewards® is a free loyalty program that lets Members earn points on qualifying purchases and redeem them for discounts on qualifying products and beauty services.

 

The Ulta Beauty Rewards® Credit Card and Ulta Beauty Rewards® Mastercard® are separate credit card products that offer additional opportunities to earn points.

 

The Ulta Beauty Rewards® Credit Card can be used at Ulta Beauty stores and ulta.com, while the Ulta Beauty Rewards® Mastercard® can also be used anywhere Mastercard is accepted. Approved cardholders earn additional points on qualifying Ulta Beauty purchases. You do not need a credit card to join Ulta Beauty Rewards®.

Learn more

Have more Ulta Beauty Rewards® questions?

We’ve got answers.

Ulta Beauty Rewards® Terms and conditions