Rated 4.08 out of 5 stars
Most Helpful Positive Review BEAUTIFUL COLOR - But a bit dark
This color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is ok because the color is excellent. It is hard to describe. Not too auburn, not too copper, not too brown. Just perfect! I was amazed at how the product had absolutely no scent what-so-ever! Finally nice to color my hair and not get a headache from the fumes. I have box colored my hair forever. For the last 2 years or so I was ordering from eSalon (they are really great too), but I always saw adds for this product and figured I'd switch it up. I could not be happier with the color. The price is the same as eSalon. The only potential draw back for this product is that the formula was not very liquid. I alway used cream formulas, but this one was different. It almost felt powdery when applying. It is nice because it doesn't drip and I got way fewer stains around my ears, but I was really close to running out of product. My hair is just shorter than shoulder length and I feel I should not have had to buy the extra bottle for long hair. But I was very fearful that I did not get the color worked in everywhere because it was so dry like and not going very far. I used every last drop and luckily I did not have any missed spots. But I did see a couple reviews where people complained their hair turned out patchy. I can see how this can happen. If you are in doubt about length, order the second bottle. You will be glad you did. Or just be very careful to evenly apply and work into your hair so you don't get dry patches. One thing I noticed (and like) is that after I washed and dried my hair, the towel did not have any staining at all. Usually, even if I spend forever rinsing out the product, when I dry my hair I get the slightest color on the towel. Not a big deal, but my pillow cases also get it after I color. And I bet it won't happen this time because the towel didn't have a hint of color on it! I will most definitely order again, but may go one shade lighter!
Most Helpful Critical Review Never Again
My color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wrong. I normally get highlights because I have a lot of hair it takes 4+ hours plus quite a bit of money to get my hair done at the salon so I decided to try just coloring my hair at home from now on. BIG MISTAKE. This color turned my hair orange. After talking with the color care crew, I will be receiving the crema gloss to hopefully remove the orange but I am not optimistic. Waste of money and time and now I have to go to the salon to have my hair fixed anyway. 2 stars because the customer service at this company is fantastic and although my hair looks terrible, it is very soft and feels amazing.
Reviewed by 38422 customers Would recommend for red heads.
Mrs.V from Racine WI
Bleached my natural black hair and my roots lifted very quickly! I bought the dark mahogany red and love the results. I did lighted my hair too much so it is a bit more red-orange, but I am still happy with the results. Love the shampoo & conditioner! made my hair very soft, didn't felt like my hair was damaged at all.
CoCo from California
I have dyed my hair all types of red for about 15+ years. I used this brand on my mom's hair different shade, but the color came out somewhat close to the color pictured on her box. So I decided to buy this color for me! It came out orange!! I am extremely disappointed with this. I know colors vary but from red to orange. This is a horrible buy and overpriced. don't purchase this if you are looking for a red!!
Does NOT cover gray
Scarrlett from Arkansas
I have attempted to cover gray several times and it does not cover gray. It should not be advertised for that purpose. Also, leaves my hair feeling like straw. No pros.
. from .
I would buy this for product again.
Zumbera from Union City
It is great to use in between hair salon coloring
It's just okay. Definitely doesn't meet the hype.
Jess from New Jersey
It's not terrible but not worth the cost in my opinion. I've had much cheaper, drug store dye cover my greys better. It's also super drying and the conditioner that it comes with doesn't do much. My hair is like straw now when it's wet.
Does not last
Greyate roots from Mississippi
I colored less than 30 days ago on my natural 4c hair. I consulted an in store stylist and she helped me choose the formula. Initially I was impressed, the first 2 weeks it looked great, after the 1st wash my grays were back, so disappointed. Ive used a Garnier nutrisse that lasted longer. I had high hopes that this would be better. Indeed it was not.
Kate from USA
I was looking for a hair dye kit that could be done at home and not ruin my hair. I just color my hair all over black. I wanted to spend less than I was at the salon for an all over dark color.
I loved the results! It left my hair soft and shiny. The dye smelled good and didn't smell chemically. The kit included gloves for dying your hair and washing out hair, which I thought was cool.
I will buy this again! reasonable price and great results!
Love this color!!
TammyH from Cleveland TN
This hair color came fast. Normally I go to the salon but thought I would try this. Was not disappointed. Very good quality and I love the color. Would recommend for sure,.
Better than most, but still not salon quality
Lala from Vanleer, TN
The color kit was easy to use and very self explanatory. I used one shade lighter than what was suggested by the quiz (quiz on their website suggested Dark Smokey Blonde and I went with Medium Smoky Blonde). I feel like my hair color is basically the exact shade as my natural hair shade of blonde. I also purchased the Color Gloss in Crema and I feel that may have brightened it up a little, very little. My hair is a different color than it was before but not any lighter, if that makes sense. On the quiz, I listed that my hair was dark blond before, so maybe it was my fault. I still think my hair would be considered dark blonde even after using this color. If you want to lighten your hair, I would definitely suggest using a different color than the Medium Smokey Blonde. I also purchased Matrix Brass Off shampoo to make sure not to start going orange. I haven't had that problem! I do think this is a good product, and may try the highlights kit in a few weeks to try and achieve the color I was after.
Excellent product that I recommend to all if you color your
Ree from Waterford NJ
Great for all who color their own hair
Not happy with this color, was too red for me.
Nikki from New Jersey
I love the brand but not this color ,so I have to but a darker color to put over , more of an violet to achieve the color goal I was going for.
I will buy this again.
Holli from Battle Creek, MI
I colored my daughter's hair and she really liked the color and shine to it.
Great color, easy to use, kind non- drying to hair
Reddish blonde beats silver fox from Cleveland Ohio
Good coverage of gray hair. Leaves hair shiny and soft.
Kiki from USA
(Wouldn't let me give 0 stars) Haven't had my hair done in 1.5 years and due to pandemic decided to dye my hair at home, BAD DECISION! First time in my life that my hair is orange!!!
suz from PA
Would definitely buy again. Great gray coverage, easy to use and great color. I've been coloring for over 20 years and this color is so great and you get everything you need in the kit, gloves, barrier cream, etc. A little pricey but so nice. My hair feels so much better after use. Just love this product.
Guera from Oregon
I color every 4wks. This is the 1st time my color has lasted, not faded and it leaves my hair soft.
Great Hair Product
Younger Now from NJ
I have bought online and and was alway shorted with items that were needed or dried out. I'm very glad I went to the Ulta. I usually go to a salon but Covid made it difficult this year.
Maybe I didn't get enough but didn't cover well
Julie from GA
I have long hair so I think I may have needed two but I felt like it didn't lather well and my hair came out spotty. I was hoping to cover my previous highlights and it didn't cover well.
Best at home hair color experience I've ever had
Home Hair Color Queen from North Carolina
I bought Madison Reed 2NNA after considering the price was comparable to professional dye and developer purchased at beauty stores like Sally's, Cosmoprof, etc. I color my hair at home all of the time - I have thick dark brown/black hair and only need a single process color, so at home applications are easy to keep up with every 6-8 weeks. This color kit from Madison Reed was very well thought out and provided everything (gloves, barrier cream, color removing wipe, shower cap, shampoo, and conditioner) to give me the best at home hair coloring experience I have ever had. The directions provided were simple and easy to follow, you can even watch a video online before you start if you have not done this at home. The consistency of the color was great - not too thin, not too thick, and was a breeze to apply to my roots and hair. In LOVE with the color and every single stubborn gray is out of sight! Will definitely purchase again!
#1Nana from Montvale, NJ
I use this product to color my roots every 5 weeks. Have been using it since Covid started and my comfort level regarding going to the salon waned. I also like saving money compared to going to the salon. The product gives great results and lasts longer than any other over-the-counter product I have used.
Looks like the salon did it!
Susie from Paso Robles, CA
I have been DIY with this product since the Pandemic started. I use to go to the salon every 6 weeks. I have saved hundreds of dollars first and foremost and the final product comes out just as nice! There are no foul smells and the directions are easy to follow.
Doesn't stay at all
Sky doe from Dekalb
I bought this after looking everywhere for a box dye because my usual go to is booked out through services. I used to box dye a lot a few years ago and figured i'd give it a shot to touch up. This was awful. It didn't show much color or change in my hair so i'm insanely disappointed.
Brassy hair coverage!
HairFromHell from Houston TX
I had a horrible salon experience where my dark brown hair was bleached with highlights and left my hair so broken. I spent hundreds of dollars on it, nothing would work to darken my hair again so I decided to try a permanent color rather than toner. I live the results so far all the brassy highlights are gone
Nd from New York
I got the color closest to my natural color to touch up roots. Instead of the desired color it turned a horrible brassy orange. I called Madison Reed since it says "satisfaction guaranteed" no help there. They informed me that adults would issue a refund since I purchased from them. However, ulta rep's said they wouldn't since it was a used product. Ummmm, how else do I know if it works??? It's hair color! Bottom line- don't believe the hype and don't expect a refund even though it's promised. Even if it turns out to be terrible