21 Days of Beauty
Preview the Beauty Steals
The 21 Days of Beauty Event is almost here! Peek at all the 50% off Daily & Weekly Beauty Steals®.
Get ready to shop
- Aug 22: Preview over 250 Daily & Weekly Beauty Steals.
- Aug 28: Diamond & Platinum early access in store & online to shop over 30 Steals before they drop.
- Aug 29: The Event starts!
Diamond & Platinum free shipping
with any Beauty Steal purchase**
Free same day delivery
on any purchase $35+ from Aug 29 - Sep 18
Plan ahead
All the upcoming 50% off Beauty Steals
GLAMlab®
New & improved! Virtually try on Beauty Steals, now with enhanced visuals, product education, filters & more.
Get 20% off today¹
and 2 points per $1² every day when you open and use an Ulta Beauty Rewards™ Credit Card at Ulta Beauty.
Bring on the beauty
Get everything you love about Ulta Beauty right at your fingertips with our mobile app.
**You must be signed in to your online account, be a Diamond or Platinum Ulta Beauty Rewards® member and have a minimum of one Beauty Steal in your cart to receive free shipping.
21 Days of Beauty Event at Ulta Beauty
Mark your calendars because Ulta Beauty’s 21 Days of Beauty Event is back for the fall! From August 29-September 18, shop Daily & Weekly Beauty Steals® in store, online, or in the app. Score 50% off top brands in makeup, skin care, bath care, and more. Plus, stay tuned after the event for any surprises.
How often does Ulta Beauty have 21 Days of Beauty?
The 21 Days of Beauty Event is a three-week event that happens twice a year with sales that change daily! Make sure you keep an eye out for more updates & surprises soon!
Shop our current offers and promotions
Check out our current offers and promotions while you're waiting to shop the 21 Days of Beauty Event. Whether you're looking for your holy grail products or discovering your new must-haves, Ulta Beauty has you covered in store, online or in the app. Plus, we're always adding new products to bring you even more beauty to love.
Discover Buying Guides for shopping inspiration
Make your shopping list this season by checking out Ulta’s Discover Buying Guides and Beauty Education articles. Our guides feature Best Affordable Makeup, Best Acne Treatments, Best Vanilla Fragrances, Best Makeup for Mature Skin, and more.
Earn points on your 21 Days of Beauty Event haul with Ulta Beauty Rewards
Get rewarded for your 21 Days of Beauty Event haul by signing up to become an Ulta Beauty Rewards member. Ulta Beauty Rewards members earn points on every purchase, and those points can be redeemed towards future products and beauty services.
Sign up for Ulta Beauty emails and text messages
Stay in the know on the 21 Days of Beauty Event sales and other Ulta Beauty deals by signing up for emails and text messages. For even more exclusive content and offers, download our free app.
*While quantities last. Each Daily Beauty Steal® features a unique set of daily offers available to customers on the date specified. See an associate for details. See in store signage or visit ulta.com for select products. Select Daily Beauty Steals available at target.com and in store at Ulta Beauty at Target. See target.com or associate at Ulta Beauty at Target for details. 8.29.2025-9.18.2025.