Beauty in 2 hours or less—order online, pick up in store.

50% off

Aug 28 – Sep 17

Coming soon

21+ Days of Beauty Event^

Starting Fri, August 28, shop 50% off Daily & Weekly Beauty Steals®.

Get your beauty bag ready!

Pro tip: Mark your calendar

Fri, Aug 21 – Thu, Aug 27

Preview the deals

Browse over 250 Daily & Weekly Beauty Steals and build your wishlist. 

Thu, Aug 27

Diamond & Platinum exclusive early access†

Shop 35+ Beauty Steals in store and online with exclusive early access.

Fri, Aug 28

The biggest event in beauty begins

Shop 50% off Daily & Weekly Beauty Steals + free shipping^^ for Diamond & Platinum.

Fri, Aug 28 –Thu, Sep 17

Free same day delivery⁺⁺

Get free same day delivery on orders $35+.

^^Offer valid August 27 through September 17 11:59pm CST. You must be signed in to your online account, be a Diamond or Platinum Ulta Beauty Rewards® member and have a minimum of one qualifying Beauty Steal in your cart to receive free shipping on your order. Orders which qualify for FREE shipping promotions are shipped via our Standard service only. FREE shipping is available in the contiguous U.S. states only, and excludes Alaska, Hawaii, U.S. Territories, PO Boxes, APO/FPO addresses and oversized packages. No rain checks issued. Other restrictions may apply. Offer subject to change without notice.

†Valid on August 27, 2026.While quantities last. Certain items featured may be offered only to Diamond and Platinum members during the Exclusive Early Access Day. No rain checks issued. Other restrictions may apply. Offer subject to change without notice.

⁺⁺Offer valid August 28 through September 17 11:59pm CST. Free Same Day Delivery from Select Locations on Orders $35+. Must place a qualifying order of at least $35, and select Same Day Delivery in cart to redeem. This offer excludes orders shipping to U.S. Territories. Excludes gift cards. Sales tax, shipping charges, delivery fees, gift cards, previous purchases, shipped items and store pick up items do not qualify toward $35 qualifying purchase amount. Valid or in the Ulta beauty mobile app only. Not valid on prior purchases, travel sprays, or giftset. Not valid on UB Marketplace™ transactions, Ulta Beauty via third-party marketplaces, purchases made at Ulta Beauty on TikTok Shop, Ulta Beauty on Google AI surfaces (including Gemini and AI Mode) purchases, Ulta Beauty auto-replenish orders or purchases made outside of the United States. No rain checks issued. Other restrictions may apply. Offer subject to change without notice.

50% off item must be of equal or lesser value to the lowest-priced item purchased. Excludes promotional packs, value packs, and clearance. Price of 50% items will be prorated as a discount across all items apart of the Buy One Get One offer. Single item purchases are at regular price. Offer subject to adjustment due to returns, cancellations and exchanges.

While quantities last. Ulta Beauty reserves the right, in its sole discretion, to repeat, extend, modify, or discontinue any promotional offer at any time without prior notice. Repeated offers may be subject to the same or revised terms as determined by UltaBeauty . Offers are not valid toward previous purchases or on product purchased through Ulta Beauty via third party marketplaces. No rain checks issued. Selection may vary by store, pick up in store, and online. See an associate for details. See in store signage or visit ulta.com for select products. 8.28 -9.17.26.

^August 27 through September 17. While quantities last. Each Beauty Steal® features a set of daily or weekly offers available to customers on the date(s) specified. Beauty Steal availability may vary by store, pick-up, online, and in app. Ulta reserves the right, in its sole discretion, to repeat, extend, modify, or discontinue any promotional offer and/or Beauty Steal at any time without prior notice. See in store signage or visit https://www.ulta.com/promotion/21-days-of-beauty for select products and more details. No rain checks issued. Other restrictions may apply.

21+ Days of Beauty Event at Ulta Beauty

Mark your calendars because Ulta Beauty's 21+ Days of Beauty Event is back for the fall! From August 28 – September 17, shop Daily and Weekly Beauty Steals in store, online or in the app. Score 50% off top brands in makeup, skin care, body care, wellness & more. 

How often does Ulta Beauty have the 21+ Days of Beauty Event? 

21+ Days of Beauty is a sale that happens twice a year in March and September. Make sure you keep an eye out for more updates soon! 

Shop our current offers and promotions 

Check out our current offers and promotions while you're waiting to shop the 21+ Days of Beauty Event. Whether you're looking for your holy grail products or discovering your new must-haves, Ulta Beauty has you covered in store, online or in the app. Plus, we're always adding new products to bring you even more beauty to love. 

Discover Buying Guides for shopping inspiration 

Make your shopping list this season by checking out Ulta’s Discover Buying Guides. Our guides feature Best Korean Makeup, Best Skin Tints, Best Body Wash Products, Best Clean Perfume and more. 

Shop Smarter with Ulta AI 

Need help finding the perfect products during the sale? Try Ulta AI Chat, your AI-powered beauty shopping assistant. Get personalized product recommendations, compare products, discover ingredients, build a routine, and find gifts with confidence. 

Maximize Your Rewards with the Ulta Beauty Rewards® Credit Card 

Already have the Ulta Beauty Rewards® Credit Card? Don’t forget to use it when you shop the 21+ Days of Beauty Event to earn 2 points per $1 spent on Ulta Beauty purchases² using your Ulta Beauty Rewards® Credit Card. See details

Not a cardholder yet? Apply for the Ulta Beauty Rewards® Credit Card and get 20% off your first purchase¹ plus earn 2 points per $1 spent at Ulta Beauty² with your new card! Apply now

¹Discount may be limited by temporary credit limit. Valid one time only. Duplicated offers will not be accepted. Excludes gift cards, prior purchases, UB Marketplace™ transactions, and third-party marketplaces. If approved online, you must be opted into Ulta Beauty emails to receive 20% off coupon. 

²Mentioned earning based on Base member level. Offer is exclusive to Ulta Beauty Rewards® Credit Card holders enrolled in the Ulta Beauty Rewards® program. This rewards program is provided by Ulta Beauty® and its terms may change at any time. For full Rewards Terms and Conditions, please see ulta.com/rewards/terms-and-conditions. 

Rack up your rewards! 

Join Ulta Beauty Rewards® or sign in to make sure you get rewarded for your 21+ Days of Beauty haul. As a member, you’ll earn points on every purchase, and points can be redeemed for savings on future products and beauty services

Sign up for Ulta Beauty emails and text messages 

Stay in the know on the 21+ Days of Beauty Event and other Ulta Beauty deals by signing up for emails and text messages. For even more exclusive content and offers, download our free app.