Product Reviews Rated 4.17 out of 5 stars
495 Reviews
Most Helpful Positive Review My holy grail foundation This is my holy grail foundation, it is the only foundation in my collection that matches me perfectly. This foundation has never let me down and I have extremely oily skin. I prime with my hourglass primer and I set it with my Laura mercier powder and my urban decay all nighter setting spray and the foundation last up to 12+ hours on my skin with minimal touch up. The foundation have never broken down on my skin. None of the high end foundations I have in my collection can compare.
Most Helpful Critical Review Not great for oily skin I heard a lot of hype about this product and bought it, despite having oily skin. The word "illuminating" kind of scared me, and now I wish I would've went with a matte foundation. HOWEVER, if I had dry skin, I feel like I would love it! I still use this foundation almost daily, and I don't have any major problems...I just prefer other foundations over this. I have the white foundation mix-in, and it is perfect to mix in with any foundation. It makes foundations that are too matte a little more dewy without overdoing it. Overall, I think it's a great product, it just didn't work great with my skin type.
Reviewed by 495 customers Good Mixing Foundation 4
Sierra from Ohio
I bought the white mixing foundation to mix in with other foundations to get the perfect shade in the winter. It's super useful when you don't have your exact foundation match!
Glad I bought it 4
Candy from Wenatchee, WA
I was always tempted to buy this foundation and I'm glad I finally got my hands on it, it left my face so even looking and it gave me such a nice glow as well! Was not drying at all and worked well on my combination skin! My best new foundation!
Super oily product 2
Julz from Wayne
This foundation is super thin and oily. I used it two times and was not a fan. No matter how i applied it i had streak marks. The foundation is cheap for a reason :/
Cannot live without!!! 5
Nikki from Michigan
I've never found a better foundation for my super dry, starting-to-age skin. Looks very radiant and most people will want to set it with powder. I will continue to repurchase this until it's discontinued lol which I hope is never!
My Holy Grail Foundation 5
Brianna S. from New Orleans, LA
This is my Holy Grail foundation! I have been using this for about 2 years now. It is so affordable and has amazing full coverage. I have extremely sensitive skin and this product has not caused any breakouts. I love the overall finish and it truly lasts all day.
my new daily foundation 4
tntalbot from nashua, new hampshire
I am a hairstylist, so my makeup needs to be done on the daily, plus i genuinely love doing my makeup every day. during quarantine i splurged on a whole bunch of drug store items. this foundation is my new favorite. and i have tried everything from tart, to bare minerals, to urban decay, to kat von d. all great makeup- but for the price of this foundation; it takes the cake. the only reason i am giving this 4 stars is because i am very fair skinned, and bought it in fair which is the lightest shade they had, and i really have to blend it down my neck other wise my face is a LITTLE too dark. like just a tad bit too dark. other than that it is blendable (i apply with a foundation brush, and blend with my beauty blender- which is the brand elf & just as good as the original!) buildable, lasts all day, doesn't require any retouches, i don't even need to reapply my setting powder. i have VERY sensitive skin, to the point where my mouth area gets chapped sooo bad as the day goes on my makeup looks gross and flakey- IT DOES NOT HAPPEN WITH THIS FOUNDATION. i am beyond happy & will definitely be buying in bulk. hopefully they come out with more shades!!!
My favorite out of 40+ my collection! 5
Maria P from Sanford, FL
I'm a bit of a makeup lover. My makeup collection is probably larger than many youtubers. That being said, it's been collected over the years and I do wear makeup everyday and rotate through it. I love testing new foundations, last I counted, I had over 40. I literally reach for this foundation over Jouer, YSL, Dior. I have normal skin with dry patches. The color is very natural. The coverage is perfection! I did my share of tanning when I was younger and have a ton of freckles on my face, this foundation covers them with one layer! It doesn't crease on me, doesn't stick to my dry patches, my bronzer/blush blend seamlessly on top. My makeup looks perfect every time I wear this! I'm shocked this only has 4 stars and because i wore it today, I wanted to make sure and come here and put it in my cart and couldn't help but share some of the love I feel for this product!
Be careful with this formula! 2
bubble goth from ohio
For a while lots of beauty youtubers were raving about this foundation. I decided to try it after I started working at ulta. It doesn't feel bad going on, I usually apply with a beauty sponge and this foundation applied normally. BUT no matter how much powder I used to set my face this managed to shine through it, and it's not a good type of shine. It looks so oily and the more it's on the face the oilier it gets. This made my makeup a nightmare, please read through all these reviews before purchasing!
Medium coverage, good shade range 4
Savannah Wolfe MUA from Bremen Oh
I use this for my everyday makeup, and it does the job, its a buildable coverage. Applies really easy. Doesn't feel heavy or greasy on skin
Best for normal to oily skin
Great for dry skin! 5
Moonchild from Chicago, IL
I've been through it all.. from higher end foundation (Estee Lauder double wear), to drugstore foundation (Covergirl active wear). This foundation is GREAT for my dry skin. It feels so nice putting it on - a little goes a long way! I work 12 hour days, and this foundation stays on. It doesn't oxidize, it feels like my skin is nicely hydrated and it isn't too cakey. The price is wonderful and it has a pump which we all know we love! Definitely will be buying this again
It's decent... 3
Jarica from USA
The color was a bit darker than I expected but it blends well. It also has a strange smell to it but it doesn't bother me. Since the price is pretty low, I would say you're getting your money's worth. If you're on a tight budget, it's not that bad.
WAY TOO SHINY ! 1
Josie from WI
I have DRY SKIN, but this foundation makes me look like an oil slick ! YOU NEED TO SET THIS or else it just looks crazy on you ! & Because it's so greasy, it transfers easily ! HARD PASS ! Do not get it ! You want a dewy foundation ? Get the fenty foundation !
Love it! 5
areliii from Los Angeles
I love this foundation it gives a dewy finish. It matched my pale skin perfectly I bought in shade "Natural" and it's very smooth! A little goes a long way😊
Thin Foundation 3
Ali W from Indianapolis, IN
I decided to give this foundation a try since it didn't break the bank and had some good reviews. It goes well on my skin but it is quite thin like cheap paint. It says "pro coverage" on the bottle but definitely doesn't live up to its name.
not for me 2
tifanni b from new york
wayyyyy to dark for my completion. may use as bronzer
long lasting 4
tiffani b from NEW YORK
nice formula, ands many shades to choose from. almost perfect match! great price
Loved it! 5
Gigi from Panama City FL
This product cover really well. And it was perfect for my skin type.
not bad 3
rainn from Omaha
I like this only bcuz most foundations o get are too dark for my skin tone so this works perfectly to balance it out. also you have to mix it with a foundation that is not super matte. It doesn't seem to work well with something like Morphe.
Great foundation lightener! 5
Themanataur from SC
Only company that makes a WHITE foundation. I can't find anyone else that makes one. I use it as a lightener for my "too dark" foundations. I've bought it twice now. Wish there were other formulas
Favorite white foundation 5
Al from MS
I buy this foundation in white and have gone through several bottles. I use this every single day to lighten other foundations and it is my holy grail lightener. It is pigmented and luminous which is great because I have dry skin. Some mixers in the past have taken away coverage from the foundation that I am lightening and this product doesn't do that. I will keep re-buying this product until the end of time.
Crazy naming of colours 3
Halee from Undisclosed
As good as this product might be, Beware! The colours are named rather inappropriately. Expect your beige to be nothing close to typical beige in other foundation lines. Beige is more like medium tan to dark tan. Very disappointed in the colour I ended up with.
Only option 1
Mads from Brigham City
The formula is terrible but it's the only white foundation I've been able to find
Better than pricier foundations 5
the Brit in the desert from Arizona
I like this better than high end foundations. I have dry skin and this gives me a lovely natural radiance that I've been looking for. Excellent product at a fab price. The only caveat is the range of colours could use broadening.
Best Foundation for Mature Skin! 5
Marlene from USA
I could not believe how beautifully this foundation works on my normal 62 year old skin. I purchased it to review on my YouTube channel, and I've been using it everyday for the last 7 days. It doesn't cake or settle into my fine lines or wrinkles. It looks natural and wears beautifully all day. My last wear test was 12 hours, and I couldn't believe it still looked as good as when first applied! I highly recommend this foundation for any age.
Used on my wedding day! 5
Lauren from Illinois
I tried all the different foundations high end and drug store that didnt have flashback... THIS is the winner! It made me glow, lasted all day, blended perfectly, and NO flashback for my wedding day! LOVE!!
