Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance, vibrancy and longevity of hair color for up to 50 shampoos. Enriched with high-performance fade-fighting technology, this shampoo locks color pigments inside the hair's cuticle to provide maximum color retention. Ideal for all hair types and colors.
Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Color Charge Conditioner.
Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.