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Kenra ProfessionalPlatinum Color Charge Shampoo

Kenra Professional

Platinum Color Charge Shampoo

Item 2502508

Size:31.5 oz

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Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance, vibrancy and longevity of hair color for up to 50 shampoos. Enriched with high-performance fade-fighting technology, this shampoo locks color pigments inside the hair's cuticle to provide maximum color retention. Ideal for all hair types and colors.
Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Color Charge Conditioner.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/ Eau, Sodium C14-16 Olefin Sulfonate, Cocami Dopropyl Betaine, Dimethyl Lauramide/Myristamide, Glycerin, Glycol Distearate, Benzyl Alcohol, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Citric Acid, Dehydroacetic Acid, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Polyquaternium-55, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Coumarin, Hexylcinnamal, Hydroxycitronella, Limonene, Linalool.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalPlatinum Color Charge Shampoo
 
4.2

(based on 322 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Great smell (240)
  • Cleans thoroughly (223)
  • Adds shine (189)
  • Gentle (166)
  • Improves hair health (126)

Cons

  • Doesn't lather well (73)
  • Smells bad (26)
  • Dries hair out (25)
  • Greasy (18)
  • Doesn't work (15)

Best Uses

  • Daily use (144)
  • Oily hair (66)
  • Fine hair (62)
  • Thick hair (61)
  • Curly hair (46)
    • Hair Type:
    • Wavy hair (154), Straight hair (121), Very curly hair (29)
    • Reviewer Profile:
    • Product junkie (123), Beauty conscious (101), Survivalist / minimalist (52), Professional stylist (16)

Reviewed by 322 customers

Displaying reviews 1-10

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1.0

Not again

By Sarah

from Portland

Verified Buyer

Pros

  • Adds Shine

Cons

  • Doesn't Lather Well
  • Dries Hair Out

Best Uses

  • Daily Use

Comments about Kenra Professional Platinum Color Charge Shampoo:

I was shocked when it came out of the pump like water..literally ran right out of my hand. I have had to use much more than normal for my short hair. Even with the conditioner, my usually soft, healthy hair feels crunchy. Very disappointing.

  • Hair Type:
  • Wavy Hair
 
1.0

Makes my hair feel dirty

By Nancy

from Madison WI

About Me Beauty Conscious

Verified Buyer

Pros

    Cons

    • Ineffective

    Best Uses

      Comments about Kenra Professional Platinum Color Charge Shampoo:

      Would like to return shampoo

      • Hair Type:
      • Wavy Hair
       
      5.0

      it's NOT supposed to lather

      By HairWithFlair

      from Atlanta GA

      Comments about Kenra Professional Platinum Color Charge Shampoo:

      I have been dying my hair vivids and pastels every 12 weeks for the past 13 months. My stylist gave me my first bottles of Kenra Color Charge and I love it. Initially, I also thought that the lack of lather meant that it doesn't work well but after taking a crash course in shampoos I learned that we think it's supposed to lather because we are taught lather is key from an early age. This is simply not true and I implore you to learn about it. This product slows fade, smells wonderful (perhaps those complaining about the scent are also the ones using half the bottle to produce a lather?) and allows my hair to remain vibrant and vivid much longer. I would say it's a lot like some of Lush's products.

       
      5.0

      Love

      By Lynn

      from Blaine, TN

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Thicker Hair

        Comments about Kenra Professional Platinum Color Charge Shampoo:

        I have been trying to use all natural shampoos and went to ULTA after Christmas to get a specific hair brush that I needed to replace and they had this shampoo on sale and since it is all natural, I thought I would try it and I am so glad I did! Works really well and smells so delicious! Definitely will add this to my "shampoo rotation"!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love it!!

        By Weasel

        from Oakdale, CT

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Thinner Hair

          Comments about Kenra Professional Platinum Color Charge Shampoo:

          The smell is amazing!!

          • Hair Type:
          • Straight Hair
           
          5.0

          I LOVE this product

          By Penelope

          from Milwaukee, WI

          About Me Beauty Conscious

          Verified Reviewer

          Pros

          • Cleans Thoroughly
          • Gentle
          • Improves Hair Health

          Cons

            Best Uses

            • Daily Use

            Comments about Kenra Professional Platinum Color Charge Shampoo:

            I love this Shampoo! I have been coloring my hair a vivid shade for several years now. This is the first shampoo that helps to keep my color lasting and not looking washed out in a couple of days. I have to wash my hair almost daily and this really really does the trick! My hair always feels soft and shiny afterwards and I love the fragrance. Even my husband, who is very sensitive to smells, loves it.

            • Hair Type:
            • Wavy Hair
             
            1.0

            would not buy Kendra shampoo again

            By KW

            from Indianapolis

            Verified Buyer

            Pros

            • Gentle

            Cons

            • Doesn't Lather Well

            Best Uses

            • Daily Use

            Comments about Kenra Professional Platinum Color Charge Shampoo:

            better product is brocato vibracolor shampoo. it cleans and lathers 10x better. Ulta does not carry this anymore. not sure why not.

            • Hair Type:
            • Straight Hair
             
            1.0

            Gross

            By Megs

            from Nebraska

            Verified Buyer

            Pros

              Cons

              • Doesn't Lather Well
              • Smells Bad

              Best Uses

                Comments about Kenra Professional Platinum Color Charge Shampoo:

                I couldn't get past the smell. It smells like musky old women's perfume and nasty incense. I had to wash my hair twice with a different shampoo to get the smell out.

                 
                4.0

                Kenra shampoo

                By Holly

                from Conroe, Tx

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                • Greasy

                Best Uses

                • Daily Use

                Comments about Kenra Professional Platinum Color Charge Shampoo:

                Adds shine, it is a little heavy for every day use.

                • Hair Type:
                • Wavy Hair

                (1 of 1 customers found this review helpful)

                 
                2.0

                Too much money, not enough product.

                By MNmomma

                from Minneapolis MN

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Gentle
                • Great Smell

                Cons

                • Doesn't Lather Well

                Best Uses

                  Comments about Kenra Professional Platinum Color Charge Shampoo:

                  I only use color protecting shampoo and conditioner and was looking to change my shampoo from my usual Redken color magnetic regimen. I have used Kenra products before being color protecting, but wanted a product that was sulfate free.
                  I have a ton of finer hair. This choice smells amazing, but I have found myself needing to use the equivalency of 4 quarters worth minimum to work up any kind of lather. It does clean well, but this will more than likely be used up in about 3-4 weeks only washing my hair maybe 3x/week. Considering the cost, expected a little more from Kenra. Thumbs down.

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 6 Answers
                  Displaying questions 1-6
                  • Q:

                    Can I wash my hair with this Shampoo! I dyed my hair blonde and I need to know if I can used every day too.!
                    Asked on 7/26/2017 by Are from Miami, Fl

                    1 answer

                    • Brand Expert

                      A:

                      Yes this shampoo is for color treated hair of any color.

                      Answered on 7/26/2017 by Brand Expert from Kenra
                  • Q:

                    Is this product good for bright hair colors, like rose gold?
                    Asked on 7/8/2017 by Amanda from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Yes this is the perfect shampoo for vivid colors.

                      Answered on 7/12/2017 by Brand Expert from Kenra
                  • Q:

                    Is this a purple/blue/toning shampoo? Ty.
                    Asked on 7/4/2017 by Ashley from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      No this is not a toning shampoo. This is a shampoo made to extend the life of your color. If you are looking for a toning shampoo please look at our Kenra Brightening Shampoo, it is a violet base shampoo.

                      Answered on 7/6/2017 by Brand Expert from Kenra
                  • Q:

                    Does this product keep blond coloring from going bronze or yellow?
                    Asked on 7/2/2017 by virginia from California

                    1 answer

                    • Brand Expert

                      A:

                      No this is not a toning shampoo. Please check out our Kenra Brightening Shampoo, it is a violet toning shampoo.

                      Answered on 7/6/2017 by Brand Expert from Kenra
                  • Q:

                    I purchased this shampoo and noticed the shampoo is really runny. Is this normal?
                    Asked on 3/28/2017 by Question

                    1 answer

                    • Brand Expert

                      A:

                      Yes, the Shampoo is slightly looser than our other shampoos.

                      Answered on 4/3/2017 by Brand Expert from Kenra Professional
                  • Q:

                    I see that this does not contain sodium chloride. Is it safe to use with a Brazilian blowout?
                    Asked on 3/13/2017 by Terri from Orange County, CA

                    1 answer

                    • Brand Expert

                      A:

                      Yes, you can use it with the Brazilian Blowout.

                      Answered on 3/23/2017 by Brand Expert from Kenra Professional
                  Displaying questions 1-6

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