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Platinum Color Charge Shampoo

Kenra Professional

Platinum Color Charge Shampoo

(335) REVIEWS (8) Q&A ASK A QUESTION

Item 2502508

Size:31.5 oz

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Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance, vibrancy and longevity of hair color for up to 50 shampoos. Enriched with high-performance fade-fighting technology, this shampoo locks color pigments inside the hair's cuticle to provide maximum color retention. Ideal for all hair types and colors.
Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Color Charge Conditioner.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/ Eau, Sodium C14-16 Olefin Sulfonate, Cocami Dopropyl Betaine, Dimethyl Lauramide/Myristamide, Glycerin, Glycol Distearate, Benzyl Alcohol, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Citric Acid, Dehydroacetic Acid, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Polyquaternium-55, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Coumarin, Hexylcinnamal, Hydroxycitronella, Limonene, Linalool.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalPlatinum Color Charge Shampoo
 
4.1

(based on 335 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Great smell (245)
  • Cleans thoroughly (225)
  • Adds shine (191)
  • Gentle (170)
  • Improves hair health (126)

Cons

  • Doesn't lather well (81)
  • Smells bad (29)
  • Dries hair out (26)
  • Greasy (18)
  • Doesn't work (16)

Best Uses

  • Daily use (147)
  • Oily hair (66)
  • Fine hair (62)
  • Thick hair (62)
  • Curly hair (47)
    • Hair Type:
    • Wavy hair (159), Straight hair (124), Very curly hair (30)
    • Reviewer Profile:
    • Product junkie (126), Beauty conscious (107), Survivalist / minimalist (54), Professional stylist (16)

Reviewed by 335 customers

Displaying reviews 1-10

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(2 of 2 customers found this review helpful)

 
5.0

It's not supposed to lather

By Melissa

from WV

Comments about Kenra Professional Platinum Color Charge Shampoo:

SLS(sodium lauryl sulfate) is the ingredient in shampoos that make it lather...shampoos that are for color protection are sulfate free hence no SLS...stop giving negative comments for it not lathering it's not supposed to

(0 of 1 customers found this review helpful)

 
1.0

Sadly returning

By Becky

from NW Ohio

Verified Buyer

Pros

    Cons

    • Doesn't Lather Well
    • Smells Bad

    Best Uses

      Comments about Kenra Professional Platinum Color Charge Shampoo:

      I love the Kenra products but this was a big disappointment. First is that it has very little lather; you have to use A LOT! The second is the smell, it's a very very strong perfume smell. I am migraine prone and this gave me an instant migraine! Reminds me of an elder woman's strong perfume. I have never experienced this with Kenra products, they usually have a tropical scent. Love the no-hassle return at Ulta!!

      • Hair Type:
      • Wavy Hair
       
      1.0

      Watered Down

      By HeatherAnnP

      from Pittsburgh PA

      About Me Beauty Conscious

      Pros

      • Great Smell

      Cons

      • Doesn't Lather Well

      Best Uses

      • Daily Use

      Comments about Kenra Professional Platinum Color Charge Shampoo:

      I used to love this shampoo. It gave me that clean soft feeling that lasted 2-3 days between washes. I'm not sure what happened. It's so watery, I have to use a ton of product to get my hair clean. The conditioner is still fabulous. Please someone fix this formula so I can love it again!

      • Hair Type:
      • Wavy Hair
       
      5.0

      stylist raves

      By Babs

      from wenatchee wa

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Gentle

      Cons

        Best Uses

        • Daily Use

        Comments about Kenra Professional Platinum Color Charge Shampoo:

        My stylist was amazed by how my hair color was still vibrant after 6 weeks of daily shampoos. She told me to continue doing whatever I was doing because it was fabulously soft & color was holding.

        (1 of 1 customers found this review helpful)

         
        1.0

        Runny!

        By Lori

        from Casa Grande AZ

        About Me Beauty Conscious

        Pros

          Cons

          • Doesn't Lather Well
          • Dries Hair Out
          • Smells Bad

          Best Uses

          • Daily Use

          Comments about Kenra Professional Platinum Color Charge Shampoo:

          For the price I thought this was going to be awesome. It is NOT! It was very watery and I used a lot to clean my shoulder length hair. It didn't seem like it cleaned as it should and not a great smell either. I even shook it thinking that would help ... No! Never again would I purchase this. The conditioner however worked good at getting the tangles out and thicker Consistency.

           
          4.0

          It Works!!

          By Simonssez

          from Fairfax Va

          About Me Minimalist

          Verified Buyer

          Pros

          • Gentle

          Cons

            Best Uses

            • Curly Hair

            Comments about Kenra Professional Platinum Color Charge Shampoo:

            Having VERY curly hair and going grey I needed a product that doesn't strip the color, nourishes the hair yet cleans as well.. this delivers...

             
            3.0

            I will not likely purchase again

            By smdazy

            from Olathe, KS

            About Me Product Junkie

            Verified Buyer

            Pros

            • Gentle

            Cons

            • Doesn't Lather Well

            Best Uses

              Comments about Kenra Professional Platinum Color Charge Shampoo:

              I wish it would rinse out more thoroughly. It leaves my hair flat and feels sticky. I was excited about this product, but am glad I only purchased the small bottle first.

              • Hair Type:
              • Wavy Hair
               
              1.0

              Watered down

              By Danae

              from Lafayette, ca

              About Me Product Junkie

              Pros

              • Great Smell

              Cons

              • Doesn't Lather Well
              • Ineffective

              Best Uses

              • Color Treated Hair

              Comments about Kenra Professional Platinum Color Charge Shampoo:

              Purchased this at the Brentwood, CA store and the product was watered down! This was after the fact that I had shredded the recipe, so I never took it back. Literally, you would pump the product and wouldn't even stay in your hand. It took 4-5 pumps of product to clean my mid-length hair. Sometimes that didn't even feel like enough, because the product was so thin. I think this product was defective or tampered with, because I love Kenra products. Make sure to check your bottles before you purchase, especially the jumbo bottles.

              • Hair Type:
              • Wavy Hair
               
              1.0

              This was not for me!

              By Michelle

              from Marin County

              About Me Beauty Conscious

              Verified Buyer

              Pros

                Cons

                • Doesn't Lather Well

                Best Uses

                  Comments about Kenra Professional Platinum Color Charge Shampoo:

                  I really like Kenra products I have tried, but not this one! This shampoo is very thin so it doesn't stay in your hand. It does not lather! I kept adding more shampoo, to no avail. I couldn't tell if my hair was clean without any lather. I returned it after one use and got another sulfate free shampoo for colored hair which lathers well.

                  • Hair Type:
                  • Very Curly Hair
                   
                  2.0

                  Returned - Disappointed

                  By Almost 50

                  from Medina, OH

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Great Smell

                  Cons

                  • Doesn't Lather Well
                  • Very watery

                  Best Uses

                  • Returned because I did not want to use

                  Comments about Kenra Professional Platinum Color Charge Shampoo:

                  I love Kenra products but did not like this shampoo. Seemed very watered down and did not lather well. I would end up using more than I wanted to just to get some lather. Very disappointed. Loved the conditioner just not this shampoo.

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  8 Questions | 8 Answers
                  Displaying questions 1-8
                  • Q:

                    is this good for Pulp Riot vibrant colors? like raspberry and pink colors?
                    Asked on 1/6/2018 by Sam from Stoughton

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    Which Kenra shampoo and conditioner is best for thin blonde color treated hair?
                    Asked on 12/31/2017 by Loreen from New York

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                      Answered on 2/5/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    Can I wash my hair with this Shampoo! I dyed my hair blonde and I need to know if I can used every day too.!
                    Asked on 7/26/2017 by Are from Miami, Fl

                    1 answer

                    • Brand Expert

                      A:

                      Yes this shampoo is for color treated hair of any color.

                      Answered on 7/26/2017 by Brand Expert from Kenra
                  • Q:

                    Is this product good for bright hair colors, like rose gold?
                    Asked on 7/8/2017 by Amanda from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Yes this is the perfect shampoo for vivid colors.

                      Answered on 7/12/2017 by Brand Expert from Kenra
                  • Q:

                    Is this a purple/blue/toning shampoo? Ty.
                    Asked on 7/4/2017 by Ashley from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      No this is not a toning shampoo. This is a shampoo made to extend the life of your color. If you are looking for a toning shampoo please look at our Kenra Brightening Shampoo, it is a violet base shampoo.

                      Answered on 7/6/2017 by Brand Expert from Kenra
                  • Q:

                    Does this product keep blond coloring from going bronze or yellow?
                    Asked on 7/2/2017 by virginia from California

                    1 answer

                    • Brand Expert

                      A:

                      No this is not a toning shampoo. Please check out our Kenra Brightening Shampoo, it is a violet toning shampoo.

                      Answered on 7/6/2017 by Brand Expert from Kenra
                  • Q:

                    I purchased this shampoo and noticed the shampoo is really runny. Is this normal?
                    Asked on 3/28/2017 by Question

                    1 answer

                    • Brand Expert

                      A:

                      Yes, the Shampoo is slightly looser than our other shampoos.

                      Answered on 4/3/2017 by Brand Expert from Kenra Professional
                  • Q:

                    I see that this does not contain sodium chloride. Is it safe to use with a Brazilian blowout?
                    Asked on 3/13/2017 by Terri from Orange County, CA

                    1 answer

                    • Brand Expert

                      A:

                      Yes, you can use it with the Brazilian Blowout.

                      Answered on 3/23/2017 by Brand Expert from Kenra Professional
                  Displaying questions 1-8

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