Rated 4.07 out of 5 stars
Most Helpful Positive Review It's not supposed to lather
SLS(sodium lauryl sulfate) is the ingredient in shampoos that make it lather...shampoos that are for color protection are sulfate free hence no SLS...stop giving negative comments for it not lathering it's not supposed to
Most Helpful Critical Review Wouldn't buy it again.
Had to return it because it didn't clean my hair. Didn't get any of the product off my hair and my hair actually got worse. Love the smell of Kent's products, but this shampoo is more of a watery conditioner.
Reviewed by 403 customers Horrible for those with sensitivity issues
Kel from Scottsdale, AZ
I chose this product as I'm allergic to all the item listed on this bottle that it is free of, but they heightened the fragrance levels and now allergic to all those.
Would not buy again
Cc from Florida
I have thinner oily hair and it seems to weigh my hair down.
Leaves hair greasy
BF from WA
Despite some negative reviews I decided to give this shampoo a try. I won't be buying again as it left my hair greasy and heavy! I have fairly coarse hair and a lot of it. Not a good fit for me!
Worst product ever
Crystal from Sioux Falls, SD
I bought this online when stores were closed for covid. Smell is awful, my hair feels weighted down and looks greasy. I also noticed my hair has been falling out significantly more since I started using this product.
Worst scent EVER!
EG from NY
The shampoo works fine, but the scent smells like the soap in a truck stop toilet. None of the other Kenra products I use have a scent.
Such a disappointment
Barb H from Minnesota
I typically love Kendra products and expected this shampoo to be no different. However, it's thin and runny and doesn't lather up nicely at all. The fragrance isn't representative of other Kenra products either. It's ok. Not offensive but definitely not wonderful. I have come to expect great things from this brand, but the Platinum Color Charge Shampoo falls short.
Love this Product!
Shelly J from Casa Grande
Love this product, it is nice and light. No build up.
I'm in love with Kenra products!
BlondeBuckeye from Palm Harbor, FL
I understand that it is a "cream" shampoo and why it is. I just wish it would have been mentioned in the description. I dumped out a lot of shampoo when I first opened it since I wasn't expecting it to be that way. Upset about the waste. Buyer beware ;) Needless to say I'm not sure that I'll buy it again since it is costly. LOVE the conditioner!
A must have
Shay from Texas
I am in love with this shampoo I have so much body in my hair and the smell is amazing.
HelenaofPhoenix from Phoenix, Arizona
It's not a bad shampoo, I just hate the smell. I know it's a petty reason to not want to buy something again, but the smell of the shampoo is harsh.
Rachel from Omaha
The smell makes me think of the cheap, nasty hand soap in shopping mall bathrooms. it's pretty gross.
Love the smell
Janiceann from Tennessee
I purchased this liter after trying out the smaller bottle. I believe it helps my color. I love the smell and that it lingers a few days. Yes, I will purchase again.
I really wanted to like this
JJB from Fairbanks, Alaska
I think the product does what it's advertised, but the texture of my hair is awful after using it and the conditioner doesn't really condition. My hair is dried out, difficult to brush, and no longer glossy and soft like it's always been. This stuff just doesn't do it for me and I'm disappointed.
Sharon from Lexington, OK
Yes, I will use this product again
The BEST shampoo I've ever used!
Happy from Oxford, CT
I've used every product under the sun, and Kenra products have finally done the trick to tame my thick, coarse color-treated hair. Doesn't weigh your hair down (I actually have static & movement!!). Thank you, Kenra - will never use another brand again. I bought the charcoal conditioner & the blow dry heat treatment, too. Try this brand; you won't regret it if you have THICK COARSE HAIR!!!
Erika from Suffield CT
I bought this shampoo because it was reccommended by 2 of my friends who are hair stylists. this shampoo is not for fine baby soft hair. the first time i used it, it was okay, as i continued the shampoo continued to leave more of a gross filmy residue over my hair.. right after I wash, it looks greasy and disgusting. So upset. Hoping they will allow me to return. Not happy with this purchase.
I will continue buying this product!!
Girlmom from Roland,OK
I love how this smells! It makes my hair feel so clean! I can go 3 days before the next wash! Love it!!
I Love this Shampoo!
KelA from Columbus, OH
I feel like this is the best shampoo for color treated hair. My color doesn't seem fade as quickly as before...and I have purple semi perm. color in my hair so I know its going to fade but it doesn't fade as much as it used to with other shampoos/conditioners.
Left hair looking greasy yet had crazy fly aways!
Manders82 from Springfield, IL
I'm not sure how but after using this shampoo and conditioner my hair looked oily but had crazy fly always like my hair is dry and damaged. Will be exchanging this for something else.
Jenna from Idaho
Should have listened to the reviews who said it smelled like incense. Might be a good shampoo but had to return due to the smell.
Best shampoo there is
Missylissac from Greenwood, SC
I've been using this shampoo for about a year now. The smell is amazing!! It doesn't matter much, but I assure you it does clean my hair well. I usually wash my hair once or twice a week and I have not had any issues with this shampoo not cleansing well. It is hard not to keep adding shampoo to make it larger but once you figure that out, you're good. I prefer the Kenra Luxe Gold shampoo to go with this instead if the color charge. Leaves my hair silky and shiny but still voluminous.
Lraven from Carson City
I love this stuff. I have a really itchy scalp and this has reduced the itchiness by 85% and it's not a scalp treatment shampoo. When I use it with my R+Co ACV prewash, it's practically nonexistent. It's also helped maintain my color better than other color treatment shampoos have.
Michelle With The Good Hair from La Crosse, WI
Perfect for colored hair. Perfect for daily shampoo doesn't over strip your hair.
I'm a big fan of Kenra products!
Sis#1 from Illinois
The shampoo has a great scent. A little goes a long way.
Love the results
apkOldTown from alexandria, va
Great product results. Left my hair clean, fluffy and smelling good.