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Platinum Color Charge Shampoo

Kenra Professional

Platinum Color Charge Shampoo

(343) REVIEWS (8) Q&A ASK A QUESTION

Item 2502508

Size:31.5 oz

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Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance, vibrancy and longevity of hair color for up to 50 shampoos. Enriched with high-performance fade-fighting technology, this shampoo locks color pigments inside the hair's cuticle to provide maximum color retention. Ideal for all hair types and colors.
Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Color Charge Conditioner.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/ Eau, Sodium C14-16 Olefin Sulfonate, Cocami Dopropyl Betaine, Dimethyl Lauramide/Myristamide, Glycerin, Glycol Distearate, Benzyl Alcohol, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Citric Acid, Dehydroacetic Acid, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Polyquaternium-55, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Coumarin, Hexylcinnamal, Hydroxycitronella, Limonene, Linalool.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalPlatinum Color Charge Shampoo
 
4.1

(based on 343 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Great smell (252)
  • Cleans thoroughly (231)
  • Adds shine (196)
  • Gentle (175)
  • Improves hair health (130)

Cons

  • Doesn't lather well (82)
  • Smells bad (29)
  • Dries hair out (26)
  • Greasy (18)
  • Doesn't work (16)

Best Uses

  • Daily use (153)
  • Oily hair (67)
  • Fine hair (64)
  • Thick hair (64)
  • Curly hair (50)
    • Hair Type:
    • Wavy hair (163), Straight hair (127), Very curly hair (31)
    • Reviewer Profile:
    • Product junkie (127), Beauty conscious (112), Survivalist / minimalist (55), Professional stylist (16)

Reviewed by 343 customers

Displaying reviews 1-10

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4.0

Smells amazing

By Tessa

from Md

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Great Smell

Cons

  • Doesn't Lather Well

Best Uses

  • Daily Use

Comments about Kenra Professional Platinum Color Charge Shampoo:

Love the smell

  • Hair Type:
  • Straight Hair
 
5.0

Perfect for straight, wavy or curly hair!

By Lush Hair

from Murrells Inlet, SC

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Curly Hair
    • Daily Use
    • Thicker Hair
    • Thinner Hair

    Comments about Kenra Professional Platinum Color Charge Shampoo:

    Actively in the sun most of the day. Promotes manageable healthy hair! Kendra products are exceptional

    • Hair Type:
    • Wavy Hair
     
    5.0

    I really like it

    By Coco

    from Ezel, KY

    About Me Minimalist

    Verified Buyer

    Pros

    • Gentle
    • Great Smell

    Cons

      Best Uses

      • Curly Hair
      • Daily Use

      Comments about Kenra Professional Platinum Color Charge Shampoo:

      I bought this mainly to keep my hair color from fading. An added bonus is the smell and how soft it makes my hair feel.

      • Hair Type:
      • Wavy Hair

      (0 of 1 customers found this review helpful)

       
      5.0

      Smells so good!

      By Abbarrella

      from Bourbonnais, IL

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

          Comments about Kenra Professional Platinum Color Charge Shampoo:

          Love this shampoo so much! Great smell and makes my hair feel so clean

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          AMAZING PRODUCT

          By Happy customer

          from Philadelphia

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Makes hair less greasy

          Cons

            Best Uses

            • Daily Use
            • Oily Hair
            • Thinner Hair

            Comments about Kenra Professional Platinum Color Charge Shampoo:

            I was struggling to find a quality shampoo to help my color treated hair stay soft and healthy, while battling constantly greasy hair. I used to have to wash my hair every day due to the grease, but now I can go 2-3 days (maybe even a fourth with the help of dry shampoo) without washing it!! And it makes my hair feel healthy and hydrated! A little goes a long way and it smells so good! Very happy with this product and I will continue to buy it.

            • Hair Type:
            • Straight Hair

            (0 of 1 customers found this review helpful)

             
            4.0

            I love it!

            By Stace

            from Idaho

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use

              Comments about Kenra Professional Platinum Color Charge Shampoo:

              I use this daily

              • Hair Type:
              • Very Curly Hair

              (0 of 1 customers found this review helpful)

               
              5.0

              Dry Ends this shampoo brings hair back to life GREAT!!

              By Ultachic Girl

              from Clear Lake Houston, TX

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use
                • Thicker Hair

                Comments about Kenra Professional Platinum Color Charge Shampoo:

                My hair needed a recharge with dry ends and this shampoo and conditioner delivered with softer healthier hair.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Great product!!

                By Janyce

                from PA

                Verified Buyer

                Comments about Kenra Professional Platinum Color Charge Shampoo:

                Great product!!

                • Hair Type:
                • Wavy Hair

                (13 of 13 customers found this review helpful)

                 
                5.0

                It's not supposed to lather

                By Melissa

                from WV

                Comments about Kenra Professional Platinum Color Charge Shampoo:

                SLS(sodium lauryl sulfate) is the ingredient in shampoos that make it lather...shampoos that are for color protection are sulfate free hence no SLS...stop giving negative comments for it not lathering it's not supposed to

                (0 of 5 customers found this review helpful)

                 
                1.0

                Sadly returning

                By Becky

                from NW Ohio

                Verified Buyer

                Pros

                  Cons

                  • Doesn't Lather Well
                  • Smells Bad

                  Best Uses

                    Comments about Kenra Professional Platinum Color Charge Shampoo:

                    I love the Kenra products but this was a big disappointment. First is that it has very little lather; you have to use A LOT! The second is the smell, it's a very very strong perfume smell. I am migraine prone and this gave me an instant migraine! Reminds me of an elder woman's strong perfume. I have never experienced this with Kenra products, they usually have a tropical scent. Love the no-hassle return at Ulta!!

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    8 Questions | 8 Answers
                    Displaying questions 1-8
                    • Q:

                      is this good for Pulp Riot vibrant colors? like raspberry and pink colors?
                      Asked on 1/6/2018 by Sam from Stoughton

                      1 answer

                      • Staff Expert

                        A:

                        Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                        Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                    • Q:

                      Which Kenra shampoo and conditioner is best for thin blonde color treated hair?
                      Asked on 12/31/2017 by Loreen from New York

                      1 answer

                      • Staff Expert

                        A:

                        Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                        Answered on 2/5/2018 by Staff Expert from Ulta Beauty
                    • Q:

                      Can I wash my hair with this Shampoo! I dyed my hair blonde and I need to know if I can used every day too.!
                      Asked on 7/26/2017 by Are from Miami, Fl

                      1 answer

                      • Brand Expert

                        A:

                        Yes this shampoo is for color treated hair of any color.

                        Answered on 7/26/2017 by Brand Expert from Kenra
                    • Q:

                      Is this product good for bright hair colors, like rose gold?
                      Asked on 7/8/2017 by Amanda from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Yes this is the perfect shampoo for vivid colors.

                        Answered on 7/12/2017 by Brand Expert from Kenra
                    • Q:

                      Is this a purple/blue/toning shampoo? Ty.
                      Asked on 7/4/2017 by Ashley from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        No this is not a toning shampoo. This is a shampoo made to extend the life of your color. If you are looking for a toning shampoo please look at our Kenra Brightening Shampoo, it is a violet base shampoo.

                        Answered on 7/6/2017 by Brand Expert from Kenra
                    • Q:

                      Does this product keep blond coloring from going bronze or yellow?
                      Asked on 7/2/2017 by virginia from California

                      1 answer

                      • Brand Expert

                        A:

                        No this is not a toning shampoo. Please check out our Kenra Brightening Shampoo, it is a violet toning shampoo.

                        Answered on 7/6/2017 by Brand Expert from Kenra
                    • Q:

                      I purchased this shampoo and noticed the shampoo is really runny. Is this normal?
                      Asked on 3/28/2017 by Question

                      1 answer

                      • Brand Expert

                        A:

                        Yes, the Shampoo is slightly looser than our other shampoos.

                        Answered on 4/3/2017 by Brand Expert from Kenra Professional
                    • Q:

                      I see that this does not contain sodium chloride. Is it safe to use with a Brazilian blowout?
                      Asked on 3/13/2017 by Terri from Orange County, CA

                      1 answer

                      • Brand Expert

                        A:

                        Yes, you can use it with the Brazilian Blowout.

                        Answered on 3/23/2017 by Brand Expert from Kenra Professional
                    Displaying questions 1-8

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