Rated 4.12 out of 5 stars
Most Helpful Positive Review Snooty Brand girl impressed by Drugstore buy
I had stopped buying Drugstore brands for over ten years because I had such incredibly sensitive and acne prone skin until a recent family event left me financially struggling. On a whim, I picked up this little thing since I had no foundation for my little sister's graduation for her dual masters. The biggest reason I opted for WW Photofocus over other drugstore brands? They had the skin tone listed on the bottle and despite my concerns, it was a perfect match.
It used to be foundations (other than Bareminerals) would cause my skin to itch so bad after a couple of hours that sometimes I would even scratch til I bled or I would wake up with horrible breakouts. Even a decade later, after seeing an imunnologist, some makeup still does but this one didn't. It even impressed me that after my Brazilian Jiu Jitsu class, most of it stayed on my face! Though, I still wouldn't recommend it for such activities.
It blended well with WW contour stick, hoola bronzer, and Tarte's contour stick. Definitely a staple on my vanity from now on.
Most Helpful Critical Review Save your money, don't buy this
I bought this after seeing numerous "YouTube makeup guru's," raving about it. Although it is extremely affordable, I would have much rather put the $6 towards a different foundation. I applied with a brush- streaky. I applied with a beauty blender- patchy. Primer or no primer, powder or no powder, doesn't matter, it doesn't stay put. It even made my tarte shape tape look bad... creased everywhere it could- places I didn't even know I had fine lines!! I should have guessed my skin would be irritated and break out just by the heavy duty paint smell that this product has. My skin is now peeling (dry patches that I didn't have before) and small pimples (never been acne prone).
Really just an all around awful foundation. Don't let the price tag lure you in!
Reviewed by 8371 customers Was great but...
Fal from NY
I have always bought expensive foundations. This one blew me away when I first tried it. I've been using it for two months now, and I've been noticing my face starts to almost burn by the end of the day. This foundation hugely irritates my face— dry patches(I'm VERY oily normally) and bumps of irritation. I work from home so it's not due to wearing a mask either. I loved the finish but it started to feel like silicone sitting on my skin as the day went on. Definitely not a foundation I recommend for every day use. I struggle to think if i even recommend this at all now. I'm sad that i I loved this and it helped me find my true foundation color but unfortunately, I'm back on the foundation hunt.
Lisa Ma from Orlando FL
I was shocked as I have always used a high end base. The coverage is great ( I don't like it heavy) and the color palette is good. It doesn't have sunscreen component but haven't been going on much these days. Definitely worth trying .
cass from Alabama
This is the worst foundation I have ever used!! It smells like paint and oxidizes very bad only think I liked was the applicator. Will not buy again can get much better foundation for not much more money.
THE FORMULA HAS CHANGED!!!!!!!
Paris from San Diego
I have been using wet and wild photo focus for years now. Ever since they added a matte and dewy formula instead of the original, the formula went downhill. I thought I was just imagining it, but I compared my old bottle formula to a new one, and discovered that they upped the dimethicone and water to the once very drying original formula. So disappointed.
Lulu from Edgewater New Jersey
The absolute best foundation I've tried so far...I've tried all the high end foundations and the only one that had almost come close to wet n wild is the Dior one. Other then that this foundation is undefeated! And for the price wow wow wow.
Thought this would be my holy grail
Aves from Atlanta, GA
Wanted to love this because a friend recommended this to me, but I can't. The applicator isn't helpful and it noticeably sits on top of your pores. Pros would be is the shades really do match skin tones and it's buildable (if that's your thing; I hated that part personally because I had to go over spots consistently). Just not my favorite but might depend on your skin type and application method. Just doesn't mine!
Good Foundation at a Great Price
MandyChick from Tampa area
I must say I was pleasantly surprised by this foundation! At such a low price point it really is nice. My big pet peeve in life is when neutral foundations still have too much peach in them for my skin tone, but this one, along with Lancome, are the only two that don't! The finish is nice and even too. On the negative side, it does not set as well as a pricier foundation and tends to slide around a lot. It also smells like Play-Doh to me which is not my favorite smell.
Isabel from Beaumont,tx
At first when I used it I thought it was my imagination but it is not like that, the foundation dries quickly, my skin type is oily, I used the same product that I always use before the foundation; And I didn't like the consistency, it dries very quickly and leaves my face very dry. I don't know why I used the sponge on that occasion. I'm going to give it another chance and treat it with a brush. What happens? covers those areas of my face that is why I am being careful so that you can treat in another way ...
AJ from California
I like the foundation but it has a strong paint smell but other than that it was nice.
Peyton from Ohio
I tried this foundation after hearing good things about it. It goes on nicely but got patchy shortly after applying it. I felt like the foundation moved a lot throughout the day and was not looking very nice by the evening.
Amanda Please from Dallas
I love this foundation! I was always skeptical of trying it because it's so inexpensive, but I am so glad I tried it! It has medium to full coverage. I can usually attain a high medium coverage with 2 pumps (I bought a pump separately from another site). I use a sponge so you probably need less with a brush. I have mild acne with scarring and I think it does a great job covering. It keeps me Matte and hasn't cause any breakouts so far. The finish is very nice on my oily skin. I usually use KVD lock it foundation, but I think I found my new favorite! Side note, I've seen a lot of comments on the smell. It smells like this because there are no fragrances nor masking ingredients in this foundation. A lot of foundations add fragrance to mask unsavory smells but wet n wild didn't do that here. Fragrance free is actually much better for your skin so for me that's a plus.
Better than most high end foundations
Chrissy P from Ridley
Love this foundation better than most high end foundations that ive tried
Wanted to love, but stinky
Annie C from Cincinnati, OH
I have heard good things about this foundation , and it's so inexpensive I couldn't wait to give it a try! To love a foundation and not have it cost an arm and a leg would be amazing! I should have paid more attention to the other comments about the smell. If it's something that will bother you, don't buy this! Hours into wearing it, I'm still catching whiffs. The coverage and finish are ok. Today acceptable if it didn't stink.
Great foundation that doesn't cling on patches!
Anonymous from Houston, Tx
It's a great foundation, makes my skin look good, I don't notice the smell as much as others but when I do I don't mind it.
Can't beat the price
alysb from Houston, TX
If you are considering buying this foundation- do it. Not only is it incredibly affordable, it looks amazing on the skin! Unlike other foundations I've used that are atleast 6 times the price, I've found I don't even need a primer underneath this to achieve a beautiful finish. As far as coverage, I'd say this is medium to full coverage, but you can also get away with a lighter application if you blend quickly. Already on my second bottle and will continue to purchase!
Negative stars! Horrible!
Glitteryfab from GF
The smell is so incredibly chemical and disgusting. That is where it was offensive. I tried it once and in the garbage it went.
AJ from California
If you have normal to oily skin this is definitely the foundation you are looking for and if you have drier skin not to worry since they have their dewy foundation available too which I also find just amazing! I do buy highend foundations but I always find myself going back to this foundation. I absolutely love it, try it and thank me later!
You need this.
Lyd from Philly
The best foundation I have ever used. Let me tell you girl. You need this. This foundation blends so nicely and is natural looking. You can build it up. You can wear it more sheer. It sets perfectly. I love it. I was using Estée Lauder which I noticed was a bit dry. I switched to this and girl I ain't going back. 😂
Liz from Georgia
Absolutely loved it & it holds well in the mask!!
One of my favorites
Kaylee from PA
I love this foundation. it is one of my favorites. It has been better than some of the high end foundations i have used. It stays on for most of the day. Looks great on my skin. I would definitely recommend it.
DB from North Carolina
I have oily skin and this just emphasized my pores. Felt like it never really sunk into my skin. It's decent in a pinch but I would not repurchase.
Al from Phoenix,Az
Bought this product because heard it was really good from others and wanted to try, it definitely did not disappoint.
Ginny from Seattle, Washington
I have very oily skin however my skin is not sensitive and no product has ever broken me out except for this foundation. It looks pretty on the skin, but it wasn't anything special. Good product for the price.
Perfect everyday foundation
Stephanie from Baton Rouge
I was worried I wouldn't like it because the reviews are half and half. I have very oily skin and this foundation lasted all day with one touch up of powder. It's one of those foundations that really depends on what you put under it. I used the elf putty primer and it looked really good. I'm Mont Blanc in NARS and I got shade shell ivory. The reason I'm giving it 4/5 stars is because the smell, but it goes away once it is on the face
I didn't like it as much as I though I would
Kiara from Seattle
I like it but it's too Matte for my skin