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Highlights
Summary
Finally a tubing mascara you can remove with warm water and no tugging - Lift, lengthen, and volumize your lashes with the innovative formula of Persona's Volumizing Tubing Mascara, made in Italy.
Benefits
- Delivers volume, length, lift, and clean separation without clumping
- Creates buildable volume that can be dialed up or down
- Zero flaking, smudging, or transferring even after hours of wear
- Innovative removal: dissolves with warm water, no rubbing or pulling off your lashes
Item 2646275
Evenly coat lashes for volume, length, and lift. Simply rinse away with warm water to remove.
Black: Water (Aqua), Acrylates/Ethylhexyl Acrylate Copolymer, Synthetic Wax, Copernicia Cerifera (Carnauba) Wax [Copernicia Cerifera Wax], Glyceryl Stearate, Butylene Glycol, VP/Eicosene Copolymer, PVP, Potassium Cetyl Phosphate, Rhus Verniciflua Peel Wax, Sodium Stearate, Cetyl Alcohol, Glycerin Stearate SE, Sucrose Stearate, Hydroxyacetophenone, 1.2-Hexanediol, Caprylyl Glycol, Laureth-21, Chondrus Crispus Powder, Tocopherol, Ascorbyl Palmitate, C10-18 Triglycerides, Iron Oxides Ci 77499
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Can't understand the poor ratings...
I just don't understand the poor reviews this mascara gets. I'm a natural redhead and love the brown intensely! I use it all the time for more naturally colored looks than black or black-brown could ever give me and the length & volume this gives my lashes is no joke! Admittedly, it's not as easy to...
Most Helpful Critical Review
Not a true tubing formula
The problem I had with this mascara was that it didn't completely dissolve with warm water. Although much of it came off, the water also smeared the mascara and left black smudges under my eyes that I had to remove with makeup remover. Most of the tubing formulas I've tried, such as Thrive, Hourglas...
23 results
disappointing
although I love the brown shade, the mascara did nothing.
Can't understand the poor ratings...
I just don't understand the poor reviews this mascara gets. I'm a natural redhead and love the brown intensely! I use it all the time for more naturally colored looks than black or black-brown could ever give me and the length & volume this gives my lashes is no joke! Admittedly, it's not as easy to wash off as other tubing mascaras I've tried (I exclusively use tubing mascaras btw) but it comes off just fine with a cleansing balm or oil and I haven't lost a single lash to this mascara. I tried Urban Decay's tubing mascara in Auburn after using Persona...I like this one SO much better for color, volume and length. Plus it literally stays on my lashes all day despite working 12 hour shifts, allergy tears, emotional tears, etc. I've not tried the black mascara but cannot recommend the brown enough!
Zero length or thickness
This mascara was awful. Zero length or thickness. What is the point? Maybelline lash sensational is so much better. Actually, any drugstore mascara is better.
Nope…
I expected more from this brand, but this madcara adds no volume. It does nothing and its so hard to remove. There are so many better options out there that arw affordable! Hooefulky they'll reformulate this and get it right.
Disappointed
Unfortunately I didn't like this mascara. It flaked on me on the first use. I don't have that issue with other tubing mascaras.