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about-face Volumizing Mascara #1
about-face Volumizing Mascara #1

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about-face Volumizing Mascara

Only at Ulta

$18.00

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Color:Jet Black Volumizing Mascara Jet Black
Size:0.43 oz

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Details

Benefits

  • Strong-hold formula that won't transfer, flake or smudge
  • Formulated as an all-in-one primer + mascara
  • Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes.

Research Results

  • 98% agreed the mascara did not flake*
  • 94% confirmed the product wore for up to 14 hours*
  • 92% noticed immediately fuller lashes*
  • 91% agreed the mascara built dramatic volume*
  • 87% agreed lashes looked visibly longer*
  • *In a consumer study conducted with 35 participants between the ages of 18-49

Features

  • All about-face products are 100% vegan

Item 2604749

How To Use

Gently wiggle the wand from the base of lashes to the tips. Build up the drama by layering generously while wet. Use the fine point of the brush to coat every last lash. No curler? No problem. This formula is designed to curl even the straightest lashes. Hot Tip: Effortlessly extend your eye shape upward by focusing on the inner and outer corners of the eye.

Ingredients

Aqua (Water/Eau), Oryza Sativa (Rice/Riz) Bran Wax, Behenyl Alcohol, CI 77499 (Iron Oxides), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnauba), Styrene/Acrylates Copolymer, Butylene Glycol, Aminomethyl Propanediol, Cocos Nucifera (Coconut/Noix de Coco) Oil, VP/Eicosene Copolymer, Glyceryl Stearate, Phenoxyethanol, Oleic/Linoleic/Linolenic Polyglycerides, Microcrystalline Cellulose, Ethylhexylglycerin, Panthenol, Tocopheryl Acetate, Ricinus Communis (Castor) Seed Oil, Cellulose Gum, Sodium Dehydroacetate, Citric Acid, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract.

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Free gift with purchase

about-face Volume Up Faux Embellished Lashes - Party Monster Volume Up Faux Embellished Lashes - Party Monster
Online only

Free gift with purchase

Online only free choice of Festival Lash with $25 about-face purchase (valid thru 8/2/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)

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Review Snapshot

by PowerReviews

93 ReviewsWrite a Review
79%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
Love this!

I'm 51, and I feel like I've spent my entire life looking for this mascara. I know there are mixed reviews, but here are my observations based on my own personal experience : The wand is everything and I like this wand. It separates my lashes nicely and yhe application is smooth. The mascara isn't ...

Versus
Most Helpful Critical Review
Decent, but heavy mascara!

i've worn this mascara for about a week now as a backup option after running out of my go-to's. a few main things stood out to me; - the wand! it looks similar to the telescopic wand and i love that! the application is smooth and there's minimal (pretty much none) clumps. - the formula! this is def...

93 results

BEST Mascara

Submitted 4 months ago

By Teddy

From IN

This is HANDS DOWN the baest mascara I have used. I have stick straight eyelashes that also aim down more than normal, most mascaras will not hold a curl hardly at all, but this one does. It also doesnt leave fall out under the eyes. I will say it can clump a bit due to the style of the wand, but I use an eyelash separater for it and it always comes out amazing. 10000/10

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Wanted to love this

Submitted 5 months ago

By AB

From Medford

I really wanted to love this but I just can't recommend. It makes your eyelashes look amazing, but it is absolutely impossible to remove. I tried eye makeup removers, coconut oil, you name it, and it would not come off. I wish I didnt ignore the other reviews that said the same thing.

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good brush, bad formula

Submitted 5 months ago

By Ash

From Washington

i love the brush and am able to get to my blonde eyelash roots but its so wet that my lashes stick together. its also so hard to get off even with my oil cleanser and makeup wipes. might be better to let this one age and dry out a bit

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Disappointed

Submitted 5 months ago

By Katie

From Minneapolis, MN

There were such good reviews for this product. Doesn't hold a curl and by the EOD I looked like a raccoon.

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BUY THIS!

Submitted 5 months ago

By 

From USA

Genuinely the best mascara on the market. Halsey is a genius!

Bottom Line Yes, I would recommend to a friend

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