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Highlights
Summary
Finally, a velvety smooth gel eyeliner that stays put on the lashline AND waterline for 16-hour waterproof wear. Half Magic’s VELVET FLIK Longwear Wing + Waterline Eyeliner Pencil lasts thru all of life’s biggest moments + feelings – from ugly cries to holy sh*t-this-is-really happening excitement.
Benefits
- 16-hour waterline + lashline wear
- Velvety smooth, rich color. Zero tug, drag or skip
- Slimline almond shaped tip for effortless definition + precision
- Transfer-proof, smudge-proof + waterproof
Features
- Click pen for zero mess or fuss – no sharpener needed!
- Cap and body are made with 30% post-consumer recycled materials
Item 2659175
VELVET FLIK is ultra-smooth and creamy for easy glide -- a little goes a long way! Click just 2--3 times to reveal the perfect amount of product -- anything more may cause breakage. Glide the slanted tip along the lashline or waterline for bold, eye-defining color. For a softer, smokier effect, smudge immediately before the formula sets.
Made a little liner oopsie? That's inevitable and A-OK!! As Donni says, your winged liner game is only as good as your clean-up game. Use FLIK ERASER Makeup Correcting Pen for quick and easy clean-up -- just tap the pen tip onto a tissue or makeup wipe after each swipe to avoid transferring color back onto the skin.
DONNI TIP:
A VELVET FLIK for every skin tone. For an effortless eye-brightening effect, try Sand Fairy on fair to light complexions, or Cinnafox and Wolf Mood on medium to deep complexions.
Methyl Trimethicone, Trimethylsiloxysilicate, Synthetic Wax, Silica, Diisostearyl Malate, Microcrystalline Wax (Cera Microcristallina/Cire microcristalline), Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Zinc Stearate, Synthetic Beeswax, Stearic Acid, Ultramarines (CI 77007), Red 40 Lake (CI 16035).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Where Have You Been All My Eyeliner-Wearing Life?
I tried the Half Magic Velvet Flik Longwear Wing + Waterline Eyeliner Pencil in Sea Me Rollin, an indigo navy, and I honestly can't believe I've been suffering with stiff, scratchy eyeliner pencils for this long! The click pen design immediately intrigued me because I hadn't seen that in an eyeliner...
Most Helpful Critical Review
Skip it, a truly awful product
Product gifted to me for free, by the brand in exchange for my honest review. During my initial swatch of this liner on my wrist, I had high hopes. It applied smooth and fast, in a thin line. But trying to apply to my eye was a whole other problem. I can't remember the last time I had this many ...
434 results
Great
I love how this so easy to use as eyeliner. The color is super pretty and pigmented too! I love this stay on my eye so beautifully. I need to repurchase again
Cinnafox Is THAT Girl
Cinnafox is SO pretty! 🤎✨ This eyeliner glides on like a dream super smooth, creamy, and effortless to apply. The color is absolutely gorgeous and gives the perfect warm, rich look. I'm obsessed with how easily it goes on! 😍 Definitely a must-have!
Pretty color and easy application!
I never go for a light color. I'm usually a black eyeliner and kind of girl. I honestly don't even really do any browns but I had the chance to review that eyeliner in Sand fairy color and although at first I thought it would not appear like anything on my skin color it actually was such a beautiful shade. It did last most of the day, but I don't think it's smudge proof and it's also not the most waterproof. I wouldn't put it on and go swimming. I did like the ease of application with the stick however, I usually like a little bit of a more pointed cat eye, and I wasn't easily able to achieve that with this stick. All in all, I do really like it and happy I got to try it!
Perfect fall color
I'm obsessed with the Half Magic Velvet Flik in Cinnafox. The warm cinnamon brown shade is so flattering and gives my eyes a softer, more wearable look than black liner. It glides on smoothly, has rich pigmentation, and makes creating a gorgeous wing so easy. Perfect for an everyday glam look.

Love this eyeliner
I absolutely love this eyeliner! It glides on smoothly, has rich color, and makes creating a precise wing so easy. I also love using it on my waterline because it stays in place really well. The formula is creamy but long-lasting, and the click-up design is so convenient. Definitely recommend!