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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
|
Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Love the shine!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Wells ProfessionalsULTIMATE COLOR Shine Spray left my dyed hair feeling soft and looking shiny. Easy to use and great size! I have thin, dry ends and this didn't dry them out or make them look oily—it only made them look strong and shiny. There is a strong scent, but it was gorgeous. I loved the longevity of it too!
No results no shine
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I saw no results with this Wella Color professionals ultimate shine spray. I applied it like it said and noticed nothing. I then applied more thinking it would help and the hair instantly looked greasy and no shine. Pointless product.
love love this product
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I love this product it is great for everyday use and for special events, it boosts shine and made my hair beautiful but without causing stickiness or stiffness in my hair. Loved the results I saw and highly recommend to enhance the look of freshly colored hair!
Enhance color
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Overall, I am liking this product for my colored hair. I absolutely love the smell when you open the can and it smells great in my hair all day. I've been applying since my last color job and the color has held now for weeks and I definitely notice a difference. Will continue using
Easy and effective
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I used this spray for a night out recently and really loved the look it gave my hair. I dye my hair often and find it leaves my hair looking a little dull. This spray gives it a shine that makes it stand out and look more lustrous.
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