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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer is a super-perfecting, hydrating, 4-in-1 concealer makeup. Weightless correcting and brightening formula conceals, contours, highlights, and retouches - all with an undetectable, natural finish.
Benefits
- One ultimate multi-use formula to conceal, contour, highlight and retouch
- Correcting and brightening full coverage with an undetectable finish
- Fully loaded pigments flawlessly blur undereye or anywhere needed
- Oil-free formula
- Weightless, long-wearing for 12 hours
- Hydrating, skin is never dry or cakey
- Photo-friendly/no flashback
- Non-comedogenic
- Cruelty-free
- Paraben-free
Features
- Clinically tested to boost moisture instantly by 52%
Key Ingredients
- Coconut Water: Aids in delicately replenishing skin's moisture levels
- Alpine Rose: Helps support skin's health and resilience
- Hyaluronic Acid: Gives a smoother, more youthful appearance
With diamond-shaped doe-foot applicator, apply concealer in thicker or thinner lines, or dot on concealer for precision correcting.
For undereye and hyperpigmentation: Place concealer on flat side of applicator, directly on target area and blend into skin with fingers, concealer brush or sponge in a pressing/stippling motion until flawless.
To conceal blemishes: Dot concealer with the applicator tip for precision coverage.
To contour: Choose a neutral to cool-toned concealer shade 3 tones darker than your skin tone to create shadow and shape.
To highlight: Choose a concealer shade 2-3 shades lighter than your skin tone to brighten and add glow.
Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Lip Injection Max Plumper deluxe sample with $30 Too Faced purchase (valid thru 5/31/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Does it come in travel size?
- Asked by Mini Traveler
- Official Answer By Too Faced - Brand EngageHello! Yes it does! You can find the travel size in Spiced Rum here: https://www.ulta.com/p/travel-size-born-this-way-super-coverage-multi-use-concealer-pimprod2046524?sku=2627437Was this answer helpful to you
- Q
When will Ulta have the new shades? I'm dying to try Seashell.
- Asked by Edie
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 93Everyday
- 83All Skin Types
- 62Going Out
- 26Sensitive Skin
- 23Travel
Describe Yourself
- 73Natural Style
- 41Classic Style
- 34Trendy Style
- 2Dry/combo skin
- 1Dry skin and puffy under eye
Eye Color
- 181Brown
- 60Blue
- 52Green
- 34Hazel
- 7Grey
Skin Tone
- 107Medium
- 103Light
- 72Fair
- 28Olive
- 15Deep
Skin Type
- 135Combination
- 64Normal
- 62Dry
- 48Oily
- 23Sensitive
Most Helpful Positive Review
The best concealer out!
Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations T...
Most Helpful Critical Review
Disappointed
First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well wit...
1245 results
Shades are off
For a while now, I've seen this concealer go viral for being "one of the best concealers." I decided to try it out but was very disappointed in the shades. To start off i am fair skinned with cool-rosy undertones. The shade that was recommended to me was so yellow it's unbelievable too faced considers it to be "cool/rosy" undertoned when its literally yellow! I tried other shades but experienced the same issue with all of them. In the end I decided to go back to my original concealer the hourglass in shade "silk" which matched my skin perfectly. I love trying new products but sometimes, its good to stick to your original routine.
Definitely a must buy
This is the best concealer that I've found! I have big eye bags and always have a noticeable crease with every other concealer, but with this one my makeup looks FLAWLESS.
love this product
I love this concealer, i've been using it for 2 years now. Very nice coverage and it always matched my skin colors, i tan a lot so it's hard to ever get the right shade. It works perfect with the loose powder from fit me.
Wouldn't waste my money again!
I hate it! Went in and asked for help on getting a concealer for dark eyes. I was recommended to try this product and am disappointed. It's makes my dark circles worst by creating flaky, dry patches and creasing like crazy. I've tried many different techniques and nothing helps.
this is actually pretty good!
i was a bit skeptical about getting this concealer since alot of people have had issues with it creasing, however, and it may be my makeup look but my makeup has never looked smoother and the coverage is amazing! for anyone wondering what i use as skin prep, i just use the blue elf power grip primer and the poreless putty primer!! i wish i could submit a photo but this concealer definitely lived up to the hype for me!
