Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Benefit Cosmetics They're Real Lengthening Mascara #1
Benefit Cosmetics They're Real Lengthening Mascara #1

 They're Real Lengthening Mascara

$16.00

or

Size:0.14 oz

Offers

(2)

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Features

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*
  • *Results observed in a consumer panel survey

Benefits

  • Lengthen, curls, volumizes, lifts
  • Long-wearing formula
  • Custom domed-tip brush
  • Available in full size and mini

Item 2242743

How To Use

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!

Ingredients

Aqua (Water), Cera Alba (Beeswax), Paraffin, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Propanediol, Glyceryl Stearate, Polybutene, Vp/Eicosene Copolymer, Steareth-21, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Silica, Aminomethyl Propanediol, Butylene Glycol, Caprylyl Glycol, Sodium Laureth-12 Sulfate, Hydroxyethylcellulose, Kaolin, Aluminum Hydroxide, Tocopheryl Acetate, Ammonium Hydroxide, Sericin, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, Sodium Hyaluronate, Citric Acid, Potassium Sorbate. May Contain: CI 77499 (Iron Oxides), CI 77007 (Ultramarines). N° 16510.

Disclaimer: Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Benefit Cosmetics

They're Real Lengthening Mascara

Size

0.14 oz

$16.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Step 2

Step 3

Current Product

Benefit Cosmetics

They're Real Lengthening Mascara

Size:

0.14 oz

$16.00

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

14871 ReviewsWrite a Review
84%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
My Beauty Routine Takes
Best For
Describe Yourself
Most Helpful Positive Review
Unbelievable

I'd heard people raving about They're Real! I mean, who hasn't. But I didn't believe it. There was no way a mascara could create such incredible results. So when I recently bought a Beauty Score from the Benefit Kiosk in the Las Vegas airport, I was elated to see the They're Real! tube in the bottom...

Versus
Most Helpful Critical Review
Long Lashes but Lots of Flecks

If I was just basing my review on the lengthening ability of this mascara, it would get a 10+++ but other factors bring the grade down. First, the brush. While it does coat & separate lashes if used as directed, gobs & gobs of mascara come out on the end of the brush & get deposited on the lashes. I...

13868 results

Clumpy Mascara

Submitted 1 year ago

By Lynn

From Seabrook, NH

The last couple of times I purchased this mascara, it has been very clumpy. I love the brand but not sure why this keeps happening. Ulta did replace the first one that I purchased. Hopefully, this gets better and I don't have to change my brand.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Raccoon eyed in a matter of hours

Submitted 1 year ago

By Hailie

From North Carolina

Disappointed. Initial application looks great, lengthens my short lashes. But in a matter of 2-3 hours it ends up under my eyes. I only apply to the top lashes too! I try it with powder under the eye… same result. No one wants mascara coon eyes.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
This mascara is amazing

Submitted 1 year ago

By Dana

From Florida

I've been using this for quite some time now and I love it. It thickens and lengthens your lashes. Check it out for yourself.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love this mascara but it smudges BAD

Submitted 1 year ago

By Great but with flaws

From Oklahoma

I absolutely love the way this mascara makes my lashes look. They are long, dark and separated BUT the mascara always runs and smudges. No matter what I do, I will have black under my eyes and on my eyelids. I wish I could keep using it without it smudging so bad.

Was this review helpful to you?
I love Benefit Macsara... BUT

Submitted 1 year ago

By Jacquie

From Wilmington, NC

I love Benefit mascara and have used roller lash for almost a decade. I wanted to switch up my routine and decided to use another one of their macsaras, They're Real. I can't give this mascara a bad enough review. first, let's talk about the applicator. I was intrigued by the ball shape at the end because it looked great for getting into nooks and crannies. in reality all it does is gunk up your mascara and collect eyelashes. The wand is HUGE. Every time I try getting my corner lashes, I end up getting some mascara on my lid, and have to redo my eyeshadow. Now let's talk formula. This mascara is sticky and runny. it takes FOREVER to dry. if you sweat, this mascara will run and ruin your whole look. the formula is also super heavy and weighs down curled lashes making them look bleh. The sticky nature seems bad for lashes, I swear mine are thinning since buying it. lastly, this mascara is STUBBORN. Because of how bad it runs when you sweat you'd think it would wash right off. No ma'am. I can usually get my makeup off with just wipes, not this mascara. even after multiple washes and literally scrubbing my lashes with a brush, there is still large sticky pieces at the lash line that won't come off withiut taking lashes with them. I haven't worn the mascara in 3 days, have showered, washed my face, and still wake up with mascara residue under my eyes. I hate this mascara, and would buy a new tube, but im not the kind of person who lets 20-30 bucks go to waste. Never a good feeling when you splurge on a product and its not good..

Was this review helpful to you?

Q&A

Showing 5 out of 75 Questions
Q
I have used this mascara for a long time. The last time I ordered I recueved Jet Black. I did not sent back, but I cannot use it is to dark. Do you have this mascara in BLACK
Asked by Brenda
Official Answer By Benefit Cosmetics en_US
Please email customercareuk@benefitcosmetics.com who will be able to help ith this request.Was this answer helpful to you
Q
Is it waterproof?
Asked by Sharon
Official Answer By Benefit Cosmetics en_US
No, our They're Real! mascara is not waterproof!Was this answer helpful to you
Q
What is the difference people see between this and bad gal bang? Which is best for lengthen n volume?
Asked by Aimee
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Both BADgal Bang and They're Real mascaras lengthen and volumizes. xoxo B Was this answer helpful to you
Q
Is this mascara cruelty free and vegan formulated
Asked by BeccaBoo96
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Our They're Real! mascara does contain animal derived ingredients. xoxo BWas this answer helpful to you
Q
Does it flake at all?
Asked by Sara
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Our They're Real! mascara lengthens, curls, lifts and separates your lashes without smudging or drying out. xoxo BWas this answer helpful to you