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Summary
Keep your brow game sharp! Our specially shaped, flat-angled tip delivers a neutral-toned, creamy, buildable formula. Define for precise hair-like strokes, fill sparse spaces, and shape for low-effort, high-impact, natural brows.
Benefits
- ALL-IN-ONE BROW DEFINING SYSTEM: Create naturally full, undetectable brows with a uniquely angled precision tip designed for both hair-like strokes and effortless filling to sculpt and define your arch.
- LONG-LASTING, PLANT-BASED WAX FORMULA: Delivers all-day wear with water- and smudge-resistant staying power—no touch-ups needed.
- NOURISHING, BROW-CONDITIONING FORMULA: Infused with Vitamin E, Argan Oil, and Baobab Seed Oil to help condition brow hairs while ensuring smooth, easy blendability.
- BUILDABLE, SOFT-MATTE COLOR: Glides on seamlessly with customizable pigment payoff for natural-looking definition and a soft matte finish.
- UNIVERSALLY FLATTERING SHADES: Thoughtfully balanced neutral undertones make shade matching easy and create a natural, seamless brow look for every skin tone.
- BUILT-IN SHARPENER & SPOOLIE: Keep your lines precise anytime, anywhere with a built-in sharpener and spoolie for easy grooming and on-the-go touch-ups.
- SUSTAINABLE PACKAGING: Made with 30% post-consumer recycled (PCR) materials.
- CLEAN, VEGAN, CRUELTY-FREE, FRAGRANCE-FREE
Key Ingredients
- Vitamin E – strengthens brows for healthy, fluffy look
- Argan Oil – nourishes and locks in moisture
- Baobab Seed Oil – hydrates for softer, shinier hair
Key Notes
- With the built-in sharpener and grooming spoolie, brows stay put and on-point.
Tip: Reinvigorate the pigment payoff with frequent sharpening. The friction will bring life back to the pencil without sacrificing the longwear capabilities of its conditioning, no-touch-ups-needed wax.
Item 77002347
Fill in brows with short, hair-like strokes using the top of the angled tip. Shade, shape, and fill in brows with the flat side. Apply with a light hand for subtle color or more firmly for deeper pigment. Apply gently to prevent breaking the precision tip. Brush and groom with the spoolie. To sharpen, hold at an angle and rub against the ridges. Gently move side-to-side until reaching desired sharpness.
Synthetic Wax, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Vegetable Oil, Sorbitan Tristearate, Hydrogenated Coco-Glycerides, Polyglyceryl-2 Triisostearate, Zinc Stearate, Mica, Polybutene, Caprylic/Capric Glycerides, Triethoxycaprylylsilane, Tocopheryl Acetate, Aluminum Hydroxide, Argania Spinosa Kernel Oil, Adansonia Digitata Seed Oil. May Contain/Peut Contenir: +/- CI77491/77492/77499 (Iron Oxides), CI 77891 (Titanium Dioxide).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Smudge Proof
This just isn't spectacular enough and amazing to warrant a $20 price tag. I mean, you do have a couple ways in which you can use it, both with smaller swipes and larger ones, obviously. However, the product itself isn't that great. It's literally just average when it comes to the quality and consis...
Most Helpful Critical Review
Hard, dry, waxy texture
All my life I've had basically no eyebrows to speak of, they are very sparce and blonde. If I don't wear an eyebrow definer then you don't see them at all. The soft brown color was the perfect shade I needed. This Alleyoop Eyebrow pencil does a good job of coverage giving me the right amount needed....
653 results
Great precision!
Reviewed at

I am really into the flat wide pencil, the thing about it is that it creates a nice sharp edge for more fine lines and precise control. The spoolie and the sharpener are in the bottom of the pencil on the opposite side, you can see a seam and you pull that out. I wish that the place to hold the spoolie was a little bit longer, it is nice for travel, but a little hard to hold and I am afraid of dropping it and losing it it is so small. Colorwise, this is good for blondes or light hair. I do wish it was a little more ashy grey, I find it to be a little red for my preferences for a taupe, to me it is a little closer to a warm blonde. It looks good for me but because my hair is very translucent and catches the light, I prefer a little more ashy coolness because the slight glows against my skin a little. It is still not as red as most other pencils I have tried. I am def going to try another shade in this pencil. I recommend this one for warm blondes and redheads.
Gives Coverage I need
Reviewed at

I am beyond impressed with this eyebrow pencil! The precision tip makes shaping my brows effortless, and I love that it comes with a built-in sharpener and spoolie it's truly an all-in-one tool. The formula glides on smoothly, blends like a dream, and stays put all day without smudging, even in humid weather. I also appreciate the nourishing ingredients like Vitamin E, Argan Oil, and Baobab Seed Oil my brows actually feel softer and healthier! The plant-based wax gives such a natural finish while still defining perfectly. If you want flawless, long-lasting brows with zero fuss, this is the eyebrow pencil you need.
Hard, dry, waxy texture
Reviewed at

All my life I've had basically no eyebrows to speak of, they are very sparce and blonde. If I don't wear an eyebrow definer then you don't see them at all. The soft brown color was the perfect shade I needed. This Alleyoop Eyebrow pencil does a good job of coverage giving me the right amount needed. I can use the angled tip to make more defined lines and the flat wider side to make thicker strokes. It comes with a spoolie for smoothing it all together giving a fuller look. I really do like its concept of only having 1 side exposed. Most other brands I would have the color tip break while trying to apply it. The backside of this product is not exposed which keeps the color from breaking. A major plus, the sharpener has a slanted ridge that you simply pull across to sharpen. Not like the normal pencil sharpener that always breaks the color off deep inside the pencil. It is a little bit more pricey than I prefer but overall works very well and lasts until I remove it and doesn't smudge. It also doesn't take very much so it will last a lot longer.
Mostly good
Reviewed at

This pencil is vegan and cruelty-free and is formulated with nourishing ingredients like Vitamin E and argan oil. I ordered the pencil in taupe, which I found to be light in color, leaning more toward brown. Like other pencils I've used, this one comes with a spoolie. However, rather than being attached at the end opposite from the pencil tip, the Alleyoop spoolie is removable. The part you hold is tiny, and at least for me, it took some time to get accustomed to it. Another thing that sets the Alleyoop spoolie apart from others is that there are small ridges beneath the spoolie brush that act as a sharpener for your pencil tip. I don't envision myself using the sharpener because I likely will only be using the flat part of the pencil to add shading to my eyebrows. I found the texture of this pencil to be kind of hard, dry, and waxy, and this has made it difficult to use the thin edge of the pencil. Any hair-like strokes I attempt to make sadly do not show up.
Nice tip but pricey
Reviewed at

I love the applicator for this brow pencil. So many of them are very thin and it takes me forever to apply color. I have sparse eyebrows and usually use brow color even on days that I don't wear other makeup. Today was one of those days. I love that this has the ability to use the wide side of the color or to turn it sideways and use the thin corner for detail spots. It works fantastically! I got great coverage of color in a short time. It feels really comfortable to use and glides on well. It looks very natural. Then I pulled out the other end to use the Spoolie to brush the brows. This is a very convenient feature that I love too. The soft brown ended up being a perfect shade for my coloring, it's such a nice soft true warm brown. I did notice the color fading a bit by afternoon. This seems fairly common for me though unless I'm using primer.