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Summary
Keep your brow game sharp! Our specially shaped, flat-angled tip delivers a neutral-toned, creamy, buildable formula. Define for precise hair-like strokes, fill sparse spaces, and shape for low-effort, high-impact, natural brows.
Benefits
- ALL-IN-ONE BROW DEFINING SYSTEM: Create naturally full, undetectable brows with a uniquely angled precision tip designed for both hair-like strokes and effortless filling to sculpt and define your arch.
- LONG-LASTING, PLANT-BASED WAX FORMULA: Delivers all-day wear with water- and smudge-resistant staying power—no touch-ups needed.
- NOURISHING, BROW-CONDITIONING FORMULA: Infused with Vitamin E, Argan Oil, and Baobab Seed Oil to help condition brow hairs while ensuring smooth, easy blendability.
- BUILDABLE, SOFT-MATTE COLOR: Glides on seamlessly with customizable pigment payoff for natural-looking definition and a soft matte finish.
- UNIVERSALLY FLATTERING SHADES: Thoughtfully balanced neutral undertones make shade matching easy and create a natural, seamless brow look for every skin tone.
- BUILT-IN SHARPENER & SPOOLIE: Keep your lines precise anytime, anywhere with a built-in sharpener and spoolie for easy grooming and on-the-go touch-ups.
- SUSTAINABLE PACKAGING: Made with 30% post-consumer recycled (PCR) materials.
- CLEAN, VEGAN, CRUELTY-FREE, FRAGRANCE-FREE
Key Ingredients
- Vitamin E – strengthens brows for healthy, fluffy look
- Argan Oil – nourishes and locks in moisture
- Baobab Seed Oil – hydrates for softer, shinier hair
Key Notes
- With the built-in sharpener and grooming spoolie, brows stay put and on-point.
Tip: Reinvigorate the pigment payoff with frequent sharpening. The friction will bring life back to the pencil without sacrificing the longwear capabilities of its conditioning, no-touch-ups-needed wax.
Item 77002355
Fill in brows with short, hair-like strokes using the top of the angled tip. Shade, shape, and fill in brows with the flat side. Apply with a light hand for subtle color or more firmly for deeper pigment. Apply gently to prevent breaking the precision tip. Brush and groom with the spoolie. To sharpen, hold at an angle and rub against the ridges. Gently move side-to-side until reaching desired sharpness.
Synthetic Wax, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Vegetable Oil, Sorbitan Tristearate, Hydrogenated Coco-Glycerides, Polyglyceryl-2 Triisostearate, Zinc Stearate, Mica, Polybutene, Caprylic/Capric Glycerides, Triethoxycaprylylsilane, Tocopheryl Acetate, Aluminum Hydroxide, Argania Spinosa Kernel Oil, Adansonia Digitata Seed Oil. May Contain/Peut Contenir: +/- CI77491/77492/77499 (Iron Oxides), CI 77891 (Titanium Dioxide).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Smudge Proof
This just isn't spectacular enough and amazing to warrant a $20 price tag. I mean, you do have a couple ways in which you can use it, both with smaller swipes and larger ones, obviously. However, the product itself isn't that great. It's literally just average when it comes to the quality and consis...
Most Helpful Critical Review
Hard, dry, waxy texture
All my life I've had basically no eyebrows to speak of, they are very sparce and blonde. If I don't wear an eyebrow definer then you don't see them at all. The soft brown color was the perfect shade I needed. This Alleyoop Eyebrow pencil does a good job of coverage giving me the right amount needed....
653 results
Really overpriced for the quality
Reviewed at

Prior to this purchase, I'd gotten the four-in-one eyebrow, lip liner, eye liner, highlighter pen from Alleyoop and really loved it. It was easy to use, easy to get both brows symmetrical, and stayed put. But I found that I mostly used the brow definer and hardly anything of the other three, so I decided to give the eyebrow definer alone a try. I actually like it more than the brow pencil in the 4-in-one because it's a rectangular "blade" shape that does a better job of mimicking brow strands. The little spoolie brush in the end is also handy for shaping prior to applying the definer. I haven't used the "sharpener" and really didn't know it was there until this description popped up, but it's a corrugated surface, at the end of the spoolie brush, that can be used to give more of a defined edge to the brow pencil. So far I haven't found it necessary to use it, but I can see how the "sharpened" definer might give more of an impression of distinct brow hairs.
Smudge Proof
Reviewed at

This just isn't spectacular enough and amazing to warrant a $20 price tag. I mean, you do have a couple ways in which you can use it, both with smaller swipes and larger ones, obviously. However, the product itself isn't that great. It's literally just average when it comes to the quality and consistency. Because immediately upon first using it, it started clumping up in my eyebrows and causing those tiny little brown balls of product so to speak, that you have to try to grab with your nails or wipe off with your finger. And this was with the product being completely brand new and fresh and sharp. So whatever it's made out of isn't anything special. And unfortunately, it Didn't look any better than $6 eyebrow pencils I've used. It's an interesting concept, and it certainly does work to fill-in the ends of my brows a little bit. But literally any other eyebrow pencil can do the same thing. Fortunately for me, I'm one of those people that was blessed with fantastic eyebrows and I Don't really need to use an eyebrow pencil that much, Except like I said, to fill in like the last quarter of my brows where it's just a tiny bit more sparse which you can only really tell in photos. Otherwise, I have very thick natural brows with a natural arch, so I Don't have to spend a lot of time filling in and shaping my eyebrows. I can just swipe some gel up through them, use a little bit of brow pencil, and I'm done. Actually, that would probably be in the opposite order, lol. My point is that this pencil may work differently for some other people that actually have to use it to give more shape to their brows or use it to fill in a lot more. But even with me filling them in, it just wasn't anything special. It just feels like they were trying to do something different and fancy for the sake of being different and fancy. Especially with how you're supposed to sharpen this. I will say, however, that I do like the color of this and it probably matches my brows better than any of my other brow pencils right now, ironically. So just for that alone, and that it works well enough, I'll probably continue to use it. But quite honestly for this price I really wouldn't recommend this to anyone. Like if one of my friends was asking about it, I would tell her not to bother buying it, sorry to say. But it's not terrible. It's simply not worth the high price tag In my opinion. Well, that's enough rambling from me and I think you get the point, ha ha! I do hope this review was helpful, and you have a wonderful day!
Not The Perfect Blonde Shade, But Works Great
Reviewed at

What I like about the ALLEYOOP Swift Brow All-In-One Brow Definition with Built-In Sharpener & Spoolie Brush: I tend to rub my eyes a lot when I'm tired and this brow pencil did not smudge even when I was at the hairdressers and it got wet it did not fade, smudge and appeared to even be waterproof. The color is a lighter brown but I found it had an orange color when I looked at my eyebrows up close. The brow brush did give me more definition to my eyebrows. My skin was not irritated by't.he brow brush nor did it have any associated odors. The spool brush is small but makes it nice to brush out the brow for a more natural looking brow. The pencil part twist to bring the color up for use and you sharpened the tip by rubbing it on the base part of the spool which I find unusual. My color lasted all day and never faded. What I dislike about the ALLEYOOP Swift Brow All-In-One Brow Definition with Built-In Sharpener & Spoolie Brush: I do not like an orange undertone and hope they make a color with a true blonde or true light brown. The spool is pulled out from the bottom which gives you a small handle to hold on to which can be hard to hold for some individuals ( It seems easier if the spool was attached to the brush and had a cap to protect the spool.
I like the flat style pencil! The sharpener and the spoolie
Reviewed at

I've never tried anything from this brand before, but I am pretty happy with this! I've been testing out all kinds of eyebrow products this last year and am hunting for the perfect one for me. This one was almost it. The only thing keeping this one from the perfect fit is the color. This was the closest to my color that I could find, but in person it just doesn't quite match at all for me. The color still works enough to add in for filler to other looks. Aside from this though, the product itself is great. The application shape is very unique to me, and was kind of fun to use. It lets you achieve different kinds of shapes and coverage depending on how you're holding the pencil. I like that there's a smudger and a sharp line option. The product lasts great against time and sweat, which is always a huge win for me. As long as you find the right color for yourself, this is a great eyebrow pencil.
Tiny product.
Reviewed at

Tiny product.