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Summary
This multitasking violet foam instantly neutralizes brassy tones while adding lasting volume and flexible hold—all in one clean, no-rinse step.
Benefits
- Violet toning, leave-in foam that instantly neutralizes brassiness in blonde, gray, and highlighted hair, no rinse required. Adds airy volume and flexible hold to support styles, while remaining non-staining and mess-free for quick touch-ups. Formulated with Bond Booster and jojoba oil to visibly strengthen strands and provide moisturizing nourishment.
Features
- Multitasking violet mousse that tones yellow and orange undertones with a blend of purple and blue pigments while delivering lasting volume and flexible hold. Clean, no‑rinse formula powered by LustraTone Technology™ and Bond Booster to help keep blonde looking bright and salon-fresh between washes.
Key Ingredients
- Key benefits and actives - instantly neutralizes brassiness, adds weightless volume, and offers flexible hold. Non‑staining, easy-to-apply foam that blends evenly into damp hair. Formulated with Bond Booster for visible strength, jojoba oil for moisture, and violet pigments to counter yellow/orange tones.
Item 77012841
Shake well before use. Apply foam in sections to damp hair, comb through to distribute evenly, then style as usual.
Aqua/Water/Eau, Cocamidopropyl Hydroxysultaine, Isopentyldiol, Fragrance(Parfum), Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Polysilicone-29, Polyimide-1, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Aminomethyl Propanol, Sorbic Acid, Benzoic Acid, Citric Acid, Linalool, Hexyl Cinnamal, Limonene, Benzyl Salicylate, Alpha Isomethyl Ionone, Ext. Violet 2 (CI 60730).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Only purple product that has DONE something!!
My coworker gave this and the shampoo and conditioner for me to try! I was going on a cruise and my hair needed to be redone desperately but I couldn't get in, so he gave me this just to try to help me look a bit better for my cruise. I used it once and oh my goodness, for the first time I actually ...
Most Helpful Critical Review
Left Hair Looking & Feeling Like Garbage. Not User Friendly
The color is patchy. Whether I put in a lot or a little, comb it or don't the color is better in some places and terrible in others. It's got a patchy grey-white thing going on. I'm sure there are people who can apply this correctly, but it doesn't seem very user-friendly for the average person. It ...
307 results
This hair toning foam is fantastic!!
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
I love how this works on my gray/silver!!
Toner ids great but dries my hair out
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
If I use it every day, it dries my hair out, but the toner DEFINITELY takes out the gold tones!
Toning leave in foam
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
Nice and lightweight. Also smells amazing
Love this 👏🏻
Reviewed at
Gave in and picked up a bottle the other day, it was so easy to use right out of the shower on wet hair. Pretty remarkable how even the tone was and the perfect shade I was doubtful it would take ALL of that golden brassy ugly color but it did! I love that there was no processing time and no rinse out it was quick and easy which is great for my super busy life 👍🏻 will definitely be a repeat buyer. Photo is of section with and section without during first time use as you can see I desperately needed toner 😂
Love it
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
Toned my hair beautifully