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Summary
This multitasking violet foam instantly neutralizes brassy tones while adding lasting volume and flexible hold—all in one clean, no-rinse step.
Benefits
- Violet toning, leave-in foam that instantly neutralizes brassiness in blonde, gray, and highlighted hair, no rinse required. Adds airy volume and flexible hold to support styles, while remaining non-staining and mess-free for quick touch-ups. Formulated with Bond Booster and jojoba oil to visibly strengthen strands and provide moisturizing nourishment.
Features
- Multitasking violet mousse that tones yellow and orange undertones with a blend of purple and blue pigments while delivering lasting volume and flexible hold. Clean, no‑rinse formula powered by LustraTone Technology™ and Bond Booster to help keep blonde looking bright and salon-fresh between washes.
Key Ingredients
- Key benefits and actives - instantly neutralizes brassiness, adds weightless volume, and offers flexible hold. Non‑staining, easy-to-apply foam that blends evenly into damp hair. Formulated with Bond Booster for visible strength, jojoba oil for moisture, and violet pigments to counter yellow/orange tones.
Item 77012841
Shake well before use. Apply foam in sections to damp hair, comb through to distribute evenly, then style as usual.
Aqua/Water/Eau, Cocamidopropyl Hydroxysultaine, Isopentyldiol, Fragrance(Parfum), Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Polysilicone-29, Polyimide-1, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Aminomethyl Propanol, Sorbic Acid, Benzoic Acid, Citric Acid, Linalool, Hexyl Cinnamal, Limonene, Benzyl Salicylate, Alpha Isomethyl Ionone, Ext. Violet 2 (CI 60730).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Only purple product that has DONE something!!
My coworker gave this and the shampoo and conditioner for me to try! I was going on a cruise and my hair needed to be redone desperately but I couldn't get in, so he gave me this just to try to help me look a bit better for my cruise. I used it once and oh my goodness, for the first time I actually ...
Most Helpful Critical Review
Left Hair Looking & Feeling Like Garbage. Not User Friendly
The color is patchy. Whether I put in a lot or a little, comb it or don't the color is better in some places and terrible in others. It's got a patchy grey-white thing going on. I'm sure there are people who can apply this correctly, but it doesn't seem very user-friendly for the average person. It ...
307 results
This product is life changing for me!
Reviewed at
I'm in my 70s and I have very white hair and I love it. But for many years, I have struggled with yellow streaks in my hair and I hate that so much. I have spent so much money on products that didn't work and I've talked to so many hairdressers that had no idea what to do. I saw this product on Facebook, but then I bought it at Sally Beauty because I wanted to make sure I could return it (and most likely when) it didn't work. But I used it one time and my yellow was gone! I am blown away in the best way possible! I'm so excited that it comes in travel size now because I was thinking I never want to be without it! I don't know what is different with this product than the hundreds of others that I've tried but whatever it is, I love it! Thank you xmondo!
Actually Works
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
I love this product. I'm 70 yrs old with short dyed platinum blonde hair. This mousse gives my hair a beautiful silvery tone without drying it out. Definitely recommend
Toned but very tacky
Reviewed at
I loved how this toned my hair. It also smells very good but.... It leaves the hair feeling coated. It's almost tacky. I tried using less. I am going to try using it one more time with some sort of smoothing product. Maybe an oil or silicone based product.
Amazing
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
I love how it keeps my pearl blonde hair color looking fresh until my next appointment at the salon
It really works!!
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at
Its easy to use and it works really well! You can see the difference in my test streak in the attached Pic 📸