Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Summary
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
Benefits
- Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
- Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
- Exclusive Elastic Stretch Technology lengthens and volumizes lashes
- Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
- Super-buildable volumizing mascara formula thickens both long lashes and short lashes
- Super black pigment contains collagen, biotin and peptides to condition as you coat
- Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
Key Ingredients
- Elastic Stretch Technology
- Lash-Lifting Polymers
- Collagen
- Proteins
- Peptides
- Biotin
Research Results
- 100% saw a fuller lash line!
- 96% said lashes looked stretched!
- 96% saw dramatic volume & length!
- 96% saw plumper-looking lashes!
Item 2655144
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!
Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua / Water / Eau, Behenyl Behenate, Acrylates Copolymer, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Cetearyl Alcohol, CI 77499 / Iron Oxides, Stearic Acid, Palmitic Acid, Pvp, Vp/Eicosene Copolymer, CI 77491 / Iron Oxides, Aminomethyl Propanediol, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, CI 77492 / Iron Oxides, Myristic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Panthenol, Glycerin, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, Biotin (F.I.L. N70073791/2).
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Maybelline
Lash Sensational Sky High Mascara
Too Faced
Better Than Sex Volumizing & Lengthening Mascara
Benefit Cosmetics
BADgal BANG! Volumizing Mascara
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
NARS
Light Reflecting Advanced Skincare Foundation
IT Cosmetics
Do It All Hydrating Sheer Tinted Moisturizer Balm
Estée Lauder
Double Wear Stay-in-Place Longwear Matte Foundation
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Prime Prometics
PrimeLash Mascara
Charlotte Tilbury
Exagger-Eyes Volumizing and Curling Mascara
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Amazing
At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...
Most Helpful Critical Review
Does nothing but flake!!!
Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!
7600 results
Superhero mascara, stays on and makes full lashes
[I received this product in exchange for my honest review] It is true by its name superhero mascara, Truly superhero of all mascaras. I am suitably impressed by product. I am using Brown color mascara. It looks perfect on my lashes. I do a job morning 7 am to evening 5:30 pm. I spend 10 hours outside 7 to 5:30. I need a mascara that is going stay in place even on the hottest and sweatiest days. I love to get volume and full of thick eyelashes. It is always struggle to me to use fake lashes every morning to get thick and dark eyelashes look. I am tired to follow this process regularly every morning. I wanted something that was going to look good and not clumpy or fake. The picture I included is from Today when it was 98 f outside. It doesn't flake off and leave any residue behind. Best mascara I have used so far. It applies smoothly doesn't clump and doesn't weigh my lashes down. This mascara saves lots of my morning and evening time. It easy to use on lashes and no more need to use fake lashes every morning and needs to remove every evening. It is very easy to removal to mascara. There is no chalking. It's lift your lashes instantly. I highly suggest to using this mascara with combination of eyelash curler for more 3D look. I recommend this mascara to everyone and every age persons.
Makes my lashes full & long
I received this product in exchange for my honest review. This mascara makes my eyelashes look so much longer, darker and fuller after just 2 coats. The product dries quickly, leaving my lashes smooth with no flakes. The product does seem to have some weight to it, but it's not distracting. I really like the end result!
I would definitely buy this again
[I received this product in exchange for my honest review] There is no flaking. The effect is great. I love this because there is clumping. It is very easy removal of this mascara. There is no chalking. I will be purchasing it in the future
[I received this product in exchange for my honest review] T
Love this mascara. No clumping. Very happy with it
Not a filter, it's IT Mascara
Love, love, love! I always use my favorite drugstore mascara and was curious to try IT. Wow! With just one coat my lashes were huge and evenly coated. No clumping. Two coats made them look like false ones, but still natural. Even after 15 hours, there wasn't any residue or lakes under my eyes and no smudges. I removed it easily with a makeup remover wipe.I definitely have a new favorite!
Questions
Q&A
Showing 5 out of 127 Questions
- Q
Do you make a brown mascara?
- Asked by Kiki
- Official Answer By IT Cosmetics - BEHi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
- Q
Is this full size?
- Asked by Sonybme
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
- Q
Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
- Asked by Deb
- Official Answer By IT Cosmetics - BEHi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
- Q
I need waterproof mascara. Does this come in waterproof?
- Asked by Luckyxxx
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
- Q
What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
- Asked by Jaclyn
- Official Answer By IT Cosmetics - BEHi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you