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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
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Summary
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
Benefits
- Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
- Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
- Exclusive Elastic Stretch Technology lengthens and volumizes lashes
- Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
- Super-buildable volumizing mascara formula thickens both long lashes and short lashes
- Super black pigment contains collagen, biotin and peptides to condition as you coat
- Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
Key Ingredients
- Elastic Stretch Technology
- Lash-Lifting Polymers
- Collagen
- Proteins
- Peptides
- Biotin
Research Results
- 100% saw a fuller lash line!
- 96% said lashes looked stretched!
- 96% saw dramatic volume & length!
- 96% saw plumper-looking lashes!
Item 2655144
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!
Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua / Water / Eau, Behenyl Behenate, Acrylates Copolymer, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Cetearyl Alcohol, CI 77499 / Iron Oxides, Stearic Acid, Palmitic Acid, Pvp, Vp/Eicosene Copolymer, CI 77491 / Iron Oxides, Aminomethyl Propanediol, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, CI 77492 / Iron Oxides, Myristic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Panthenol, Glycerin, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, Biotin (F.I.L. N70073791/2).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Amazing
At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...
Most Helpful Critical Review
Does nothing but flake!!!
Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!
7600 results
A great basic mascara
[I received this product in exchange for my honest review] This is my first time trying a IT cosmetics product. I normally buy my mascaras in black but I was excited to try this brown mascara for more of a clean girl aesthetic look. This mascara is not waterproof which is great for a daily basis for me. This had more of a classic, simple brush that was bristle versus plastic. This was easy to apply and also apply multiple coats. Some mascaras are very liquidy, but this one was a thicker formula. I enjoyed applying this mascara and for me, it lasted all day without flaking. Also, since this was not waterproof it was easy to remove with my usual makeup remover. I like this mascara and have nothing bad to say but I'm not sure it's more special than the drugstore mascara I typically buy.
Adds length and curl
I'm always on the hunt for the perfect brown mascara, and this is quickly becoming my favorite. I love how long and curly my lashes look when wearing this mascara, but very natural at the same time. This type of wand really does separate and coat each lash without clumping, even though it looks like there is a ton of product. I find this mascara lengthens and curls, instead of adding volume , which is perfect for someone who likes the no makeup look. IT cosmetics has so many gems and their mascara is top tier.
Favorite mascara
I've tried pretty much all the luxury mascara and I always come back to this mascara love it painting volumes doesn't flake stays on till I take it off Even better with primer
Natural look and feel! Slightly goopy product texture
[I received this product in exchange for my honest review] This mascara is excellent. The packaging is great because when you twist the lid, it clicks so very secure for travel. The look of the application is very natural and lashes. Don't feel stiff and remain to be flexible and fluffy. The only downside is the product is very goopy so the brush when you take it out initially has a ton of product on it and hard to not make it comfy initially I think after it dries out for a few weeks, it will be perfect.
Perfect for the sensitive eye girlies
I received this product in exchange for my honest review It Cosmetics and Bzz Agent asked for my honest opinion on this mascara they sent me and I couldn't be more stoked! So here are my thoughts unfiltered and straight from me to you. I have a love hate relationship with mascara because I love the product but my eyes are so sensitive that I hate trying out new ones but It Cosmetics has it down. I never get irritated with there products and that's a gold star standard from me. So their formula has to be doing something right! As to application, it maes my non existent lashes look longer and kinda chunky thick, this is kind of like an old school mascara formula it's not tubing which I like since I can't wear those. I adore the soft brown color, and the wand is excellent. now for the stuff that's not my fave, after about 6 hours it can become a little crumbly, and it is not smudge proof or water proof so please set your makeup BEFORE mascara and be careful to not get caught in the rain. But other than that I do love this mascara and it's an amazing addition to my collection, I will be repurchasing and I will be suggesting to my friends.
Questions
Q&A
Showing 5 out of 127 Questions
- Q
Do you make a brown mascara?
- Asked by Kiki
- Official Answer By IT Cosmetics - BEHi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
- Q
Is this full size?
- Asked by Sonybme
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
- Q
Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
- Asked by Deb
- Official Answer By IT Cosmetics - BEHi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
- Q
I need waterproof mascara. Does this come in waterproof?
- Asked by Luckyxxx
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
- Q
What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
- Asked by Jaclyn
- Official Answer By IT Cosmetics - BEHi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you