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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
- Give Back
Briogeo Style + Treat Yuzu + Plum Oil Air Dry Hair Styling Cream. A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish.
Benefits
- Eliminates frizz from air-dried hair with a nourishing blend of highly conditioning ingredients
- Provides soft, touchable hold for low-maintenance styling
- Enhances and smooths hair's natural pattern for a lived-in, effortless look
Key Ingredients
- Yuzu Extract: A powerful antioxidant that protects hair from environmental aggressors
- Plum Oil: Provides lightweight moisture for softer, shinier, healthier-looking hair
- Super B-Complex: A proprietary blend of B vitamins that work together to promote healthy-looking hair
Research Results
- Up to 81% frizz reduction for 24 hours*
- *Based upon third-party laboratory study
Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed. For added wave definition, scrunch hair or twirl hair sections with your finger. Let air dry for a soft finish.
Water/Aqua/Eau, Glycerin*, Glyceryl Stearate SE*, Behentrimonium chloride*, Helianthus Annuus (Sunflower) Seed Oil*, Oryza Sativa (Rice) Bran Wax*, Euphorbia Cerifera (Candelilla) Wax*, Squalane*, Prunus Domestica Seed Oil*, Butyrospermum Parkii (Shea) Butter*, Orbignya Speciosa Kernel Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Salvia Hispanica Seed Extract*, Astrocaryum Murumuru Seed Butter*, Guar Hydroxypropyltrimonium Chloride*, Cetrimonium Chloride *, Hydrolyzed Jojoba Esters*, Niacinamide, Pyridoxine HCL, Panthenol, Xylitol*, Biotin, Citrus Junos Peel Extract*, Tocopherol*, Folic Acid, Citric Acid*, Caprylic Acid*, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 3Wavy Hair
- 1Straight Hair
- 1Very Curly Hair
Most Helpful Positive Review
Very Nice Product!
I was excited to try the new Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream because a majority of the time I let my hair air dry instead of blow drying it. After taking a shower I applied this product to my damp, towel dried hair from mid lengths to ends and I brushed it through the ...
Most Helpful Critical Review
Sample different from full-size!
I wrote a glowing review of this product not too long ago. The small sample I got as a GWP was so great for my hair type and I was excited to get the full-size and finally have an easy air-dry option. The full-size bottle I purchased is basically a different product. I emailed Briogeo to see if so...
125 results
Great!
Hair Type Very Curly Hair
This cream keeps my curls curly and soft! I love it; will buy again!
first used as a sample
I first used this product as a sample, I didn't know what to expect of it because I had a lot of hair products that worked and maybe were disappointing, but this one is very far from disappointing. It keeps your hair shiny, not crisp, doesn't weigh it down, lasts, and feels great.
Sample different from full-size!
I wrote a glowing review of this product not too long ago. The small sample I got as a GWP was so great for my hair type and I was excited to get the full-size and finally have an easy air-dry option. The full-size bottle I purchased is basically a different product. I emailed Briogeo to see if something was wrong, and was told that the product is very new and hasn't had any formulation changes. I was told that "the product is naturally a thin cream that builds up viscosity over time". What? These sealed products are changing SO drastically in a matter of maybe, weeks? Months? Both products were opened and used within a week of purchase. I got the sample a month ago and the full-size a week ago. They're different products! This is not a matter of "it worked better once". Sample: whiter, thicker cream, better hold, no greasy feeling, reduced frizz, wave definition, thick enough that a dollop left a "peak" in my hand. Full: more translucent, off-white, runny, no hold, made my whole head feel greasy. Idk how a product that supposedly hasn't been reformulated can be so drastically different in two versions purchased mere WEEKS apart. I guess if they're implying that the product I purchased will eventually turn into the product I sampled, I'll have a whole different opinion in a few weeks.
Waxy
Hair Type Wavy Hair
I wanted to love this, because I usually like their products, but this one was a hot mess. Although it smelled good, it left my hair, tacky, waxy, and with residue on my scalp that looked like dandruff. As soon as you brush it out, it's a frizzy mess. This went straight to the garbage. Same with the edge smoothing/flyaway stick, that one was waxy as well. The search for an effective air dry cream continues…
Not for thin hair
Hair Type Wavy Hair
Too heavy for my hair