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Highlights
Summary
RMS Beauty's clean and smudge-free Straight Up Volumizing Peptide Mascara delivers 12 hours of full lift and volume. The exclusive tri-locking system creates smudge-free, flake-free long wear.
Benefits
- 12 hours of full lift & volume
- Strengthens, revitalizes & thickens
- Smudge-free, flake-free, clump-free
- The ultimate black shade
- Ophthalmologist tested
- Formulated without gluten, parabens, sulfates & phthalates
Key Ingredients
- Pro Peptide helps to strengthen, re-densify & nourish for healthier-looking, fortified lashes
- Tri-locking system delivers smudge-free, flake-free longwear
Research Results
- 96% of users say it adds lift to my lashes*
- 93% of users say lashes look lengthened*
- 93% of users say it instantly adds dramatic volume to my lashes*
- 90% of users say it makes my lash line look fuller*
- *Results observed in a 7-day consumer study of 33 individuals
Item 2632290
For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).
*Certified Organic/Certifié Biologique
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
The Best Ever
I am 78 years old and have struggled finding a mascara, in any price point, that does not require wiping the wand before use. Then I tried RMS Straight Up Mascara. As they say, it's a "game changer." STRAIGHT out of the tube and UP onto my lashes . . . without clumps or smears. Even on my...
Most Helpful Critical Review
My 1st RMS strike out: it stings my eyes
I love my other RMS products, but this was a miss for me. I was primed to love this mascara, but it turned out to be my 1st RMS strike out. First, it wasn't the easiest to apply. I need to use my lash comb multiple times to get the 'natural' look, otherwise it makes little clumps on my lashes. I w...
1421 results
Disappointed
Product did not perform as I expected. Poor lash coverage.
Not for Me
This mascara was clumpy from the first use and does not separate my lashes well. The brush is too large and bulky to finely apply to my lower lashes without making a mess, and it transfers to my lower eye area, as well. I hate wasting products so I've been getting through it by only using it on my upper lashes (typically needing to use an eyelash brush after to separate lashes/remove clumps). Luckily I purchased this while it was on sale for 50% off because I would've been more upset if I had paid full price for it. As you may have guessed, I will not be repurchasing...
Great for sensitive eyes
Gentle non irritating not to mention it gives great lash length.
Love , love
Reviewed at
Very , very good ! No flaking, No clumping ! Will buy the big one instead Thank you RMS
The best mascara I have
Reviewed at
The best mascara I have ever used. I love it. Its clean, doesn't clump and stays on . I highly recommend this product.
Questions
Q&A
Showing 2 out of 2 Questions
- Q
Is mascara waterproof or water resistant?
- Asked by Pmo
- Official Answer By RMS Beauty - Brand EngageThis long‑wearing, clean mascara delivers fortified, thicker, longer‑looking lashes with all‑day wear and all‑day care. It isn’t waterproof, because achieving waterproof performance would require harsher chemicals that don’t align with its clean formulation. What It Does Provides up to 12 hours of dramatic volume and lift. Nourishes and helps redensify lashes for a healthier, fuller appearance. What Makes It Special Pro Peptides help strengthen, revitalize, and visibly thicken lashes. An exclusive Tri‑Locking System ensures smudge‑free, clump‑free, and flake‑free wear. A plush, densely packed brush builds bold, dramatic volume with ease.Was this answer helpful to you
- Q
Is this a tubing mascara?
- Asked by Christina
- Official Answer By RMS Beauty - Brand EngageThis is not a tubing mascara, but the Pro Peptides help strengthen, revitalize, and thicken for healthier-looking lashes. Exclusive Tri-Locking System creates smudge-free, clump-free, and flake-free wear. Plush brush lays on the drama.Was this answer helpful to you