Rated 4.39 out of 5 stars
Most Helpful Positive Review Holy Grail!
I have oily lids, so finding an eyeliner that'll stay put was a real challenge. When I went into Ulta I was at my breaking point, ready to give up on eyeliners and join a convent or something. I told an employee my problem and she led me to the UD 24/7 pencil. I had already tried the pencil and wasn't all that satisfied. I asked what she recommended for the upper lash line, and she handed me this eyeliner. It was my first high end product and I was nervous about spending that much money on eyeliner, but I was desperate for a solution so I bought it.
Flash forward seven months, and this is hands down my go-to eyeliner. Application is easy, and its easy to fix mistakes since it doesn't dry instantly. But when it does dry, it stays on for a good portion of the day (again, I have oily lids so there are days when it'll fade away). I usually use this to tighten my lashes, and for my purpose it does the job just fine. When I apply it on my actual lid, it does just as fine. It can fade as the day goes on, but if it bothers you, just go over your line once more.
I couldn't recommend this eyeliner enough! Whether you have oily lids or not, this is definitely worth a try!
Most Helpful Critical Review Good Eyeliner Formula, Bad Eyeliner Tip
I looked into purchasing this eyeliner for a long time, mainly because it is on the pricier side. I didn't want to waste my money, but this product was recommended to me by several people, so I finally bought it. I was excited to try it out, and for its first couple of uses, it worked well. The formula is great. It is opaque and easy to remove, although I've found it really isn't waterproof. Unfortunately, very soon after I began using it, the tip would run dry before I was able to finish my eyeliner. This was incredibly frustrating, and it has been a problem since I first began using the product. I did some research and this seems to be a reoccurring issue some people are having with this eyeliner. I think that at this price, this product should function much better than the way it does now.
Reviewed by 7017 customers Did something change?
Giselle from California
This product was my go to for many years!! However recently I started to see that this liner started disappearing from almost every Ulta store near me. Additionally, i dont know if the formula changed because it used to never smudge on my eyelids. As a hooded eye person this really saved me from having raccoon eyes after 5 hours but now it just smudges on the crease. Its the best shade of black and used to be really strong. Now its a light black and fades away. Also it went up one dollar! Just sad and confused.
This is my first time buying this product and I am hooked!
Sunshine from Dania Beach, Fl
It's perfect for everything. Just as a standalone eyeliner or used over eyeshadow. It stays all day and doesn't wipe off until the end of the night with makeup remover. I love using it for details and to make designs over my eyeshadow.
Sparkles from San Diego ca
Got the intense jade. Liner shade is so dark it's basically black. Doesn't match the color swatch at all. And this eyeliner didn't even last 3 weeks before drying out. Very inferior eyeliner for the price.
Nananancy from Midwest
I'd seen this eyeliner recommended by so many influencers, I thought I'd give it a try myself! My main issue with my current eyeliner situation is that it smudges into my crease throughout the day. I wanted something that would last, and I'd heard nothing but good things about this one!
It was a bit tricky to get a hang of, as I usually apply eyeliner with a brush. After several failed attempts to use this over the last few months, I have decided user error is not why I was having problems.
The formulation of this eyeliner is STICKY. If you do not get your desired shape on the first swipe, good luck fixing it. Going over areas that have already dried down pulls the product up, so it ends up looking vey patchy. The color is good if you can get it down in one swipe, otherwise you're unable to build up to a solid line.
The one I keep coming back to
Cristina from Maryland
I've had this eyeliner for soooo long and while I don't wear eyeliner that frequently, nothing compares to it. It's easy to use and seems to never dry out. 10/10
Something Seems Different
Britt from Chicago
This has been my go to liner for years. Lately, the last few I have used (in black) seem to dry up quicker than before. I also tried the midnight blue--it was decent for one use, then it was super dry and wouldn't apply. Might try to switch to a different brand, especially for the cost.
Gia from NY
I've been using this since I was 18, I'm 23 and this is my go to.
Best I've found to replace KVD
Viol from Slc
KVD use to be my go to. But since the formula changed and it's horrible, this has been the best I've tried to replace it. It goes on easy. A good tip. It's my new favorite.
Love love love
Kaytee from PA
Easy to apply, lasts all day long, deep and rich color!!
Love the tip but not long wear or waterproof
Ashley from Illinois
Wore this for Christmas and was just normal wear. We didn't do anything but sit so I wasn't sweaty or anything. After 2 hours of wear it smeared all over. I touched it up and a few hours later and it was the same way. When it came to washing it off I could easily wipe it away with a makeup wipe.
Pigmented and lasts all day!
Anon from Las Vegas, NV
I love this eyeliner! It's so easy to use, and the ink doesn't dry out as fast as some other liquid liners. I've slept with this eyeliner on–and it never smudged! I always get the black, but I'm thinking of getting brown for my next purchase.
HollyGwar13 from Valparaiso, IN
This stuff does exactly what it claims! It stays in place after it dries! Even after it dries, it literally doesn't come off or flake off like other eyeliners! I will be buying this again for sure!
not my favorite
jmyers from indiana
just received in midnight and was super excited to use it... not anymore. very dry, leaves a jagged line, needed multiple coats and still won't work at all for a wing... so disappointing. my $3 essence liquid liner is far superior.
My favorite eyeliner
Happy cat from Tallahassee, FL
The only eyeliner that I will use. Been using this eyeliner for several years.
Good product but not for everybody
Jenny from San Jose, CA
This was my go to eyeliner. Good quality and long lasting. But after few uses, I have developed a severe allergic reaction. My eyes would swell. I did multiple allergy tests, but after I stopped using it, my eyes healed. Be aware, not for everybody!
Great Product, One Flaw
Brandy from AL, USA
The formula is amazing, the applicator is amazing, but the black is just not black. It looks like a graphite gray once applied. Still use it almost daily.
Disappointed - NOT Waterproof
Unhappy Person from California
I've been using this for years and used to love it not any more! If your eyes water even slightly , kiss your eyeliner good bye! To top it off the pen I received Dried up really fast , I thought it was just the one I got but nope the 2nd purchase was the same!
After drawing on my wing ,I tried to thicken the line and it refused to build up… so terrible 😞
I love this eyeliner and I have tried many!
Older Women Use Makeup Too!!! from Commifornia
No idea what the negative reviews are! This lasts all day, easy to apply, never dries out on me except when it's pretty much done and that's months later. I have used many eyeliners in my day and I'm 56. They all smear, this is the only eyeliner that stays on. I will forever use this.
Gave me a stye
Gave me a stye from Virginia
I love my waterproof liquid eyeliner. I am very diligent about taking it off every night as well. This eyeliner was great! It stayed on and had a good consistency. The issue is that it gave me a stye within the first week. I decided maybe it was a coincidence so stopped using it and restarted 2 weeks later. I immediately got another stye. Again, thought it could be a coincidence. I waited 2 more weeks and got the biggest stye I have ever seen. I only use eyeliner so I know it isn't any other makeup that could be causing it. If you aren't prone to styes then absolutely use it! If you have ever gotten one in your life, run far away from this eyeliner. It's a shame because I really liked the consistency.
VLNTN from USA
I like the precision of the tip and it doesn't make my eyes watery, but it's definitely not waterproof and you have to reapply if you plan to keep it on all day. Also, the formula is not opaque. It's very thin, so if you want a thick line, then you'll have to put on multiple layers. Sad because this had good reviews online. womp womppp
Lasted less than a week
Meg Thee Stallion from Los Angeles, CA
I bought this eyeliner in two colors, dark brown and intense smoky quartz. I splurged a little because I knew it would be used for my graduation makeup. Each pen only lasted 1 or 2 uses. They somehow dried out immediately?? I didn't even have eyeshadow on but it stopped working as if it was only good for one use. I tried everything to resuscitate them, even gave them a few weeks rest and tried again (shaking them up, storing them upside-down, etc.). I am so disappointed because I heard good things about this eyeliner and spent the extra money to only get a couple uses out of them. Wish I returned them but it's too late now.
ali from ca
I have super watery eyes and this is the first I've tried that doesn't run everywher, or streak down into my eyes. It truly stays all day. I am afraid to go to another brand after using this.
Product seems a bit dry and doesn't flow easily
zoomer from kansas
Seller was fine. Difficult to find product in store and clerks were not found readily.
I would never buy this product again.
Eye girl from Phoenix
Do no like this product at all!! Bought two… thinking I would love it. Never again. Don't like it at all. Wish I could return the unused one. Never apply good. Tears wipes it away.. watery eyes wipes it away and it is suppose to be water proof.
Be careful closing it !
Mikey from Phoenix AZ
This is a great liner and lasts all day but if you're not extremely careful closing it you will fray the eyeliner brush and it ruins the application process