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Highlights
Summary
Cleanse, condition, and treat with amika's Soft Strand Stars, a complete routine featuring a full-size Normcore shampoo and conditioner plus a travel-size Soulfood nourishing hair mask.
Benefits
- Sulfate-free shampoo and lightweight conditioner that gently cleanse and soften hair
- Rich hair mask nourishes without weighing hair down
- Formulated with hydrating coconut acid, sea buckthorn, and jojoba seed oil
- Best for fine to medium hair types 1-2c
Research Results
- Normcore Shampoo and Conditioner leaves hair clean, soft + 7x more conditioned.*
- Soulfood nourishing mask provides 11.4x more moisture.**
- *Clinically proven when used as a system.
- **Clinically proven, after 1 use.
Includes
- Normcore Signature Shampoo (9.2 oz)
- Normcore Signature Conditioner (9.2 oz)
- Soulfood Nourishing Hair Mask (2.0 oz)
Item 2657276
- Massage shampoo into wet hair to gently cleanse and nourish. Rinse.
- Smooth conditioner from mid-lengths to ends to hydrate and soften. Rinse.
- Apply mask from roots to ends and wait 5-7 minutes to deeply condition. Rinse.
Pre-caution: Avoid contact with eyes.
Normcore Signature Shampoo: Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Stearate, Cocamidopropyl Hydroxysultaine, Cocamidoproylamine Oxide, Coconut Acid, Glycerin, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Sodium Isethionate, Hippophae Rhammnoides (Sea Buckthorn/Argousier) Fruit Extract, Phenoxyethanol, Peg-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Ethylhexylglycerin, Hexylene Glycol, Dimethylamidopropylamine, Citric Acid, Sodium Chloride, Fragrance/Parfum.
Normcore Signature Conditioner: Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Fragrance/Parfum, Glycerin, Butyrospermum Parkii (Shea/Karite) Butter, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Silicone Quaternium-8, Trideceth-10, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol *Antistatic Agent/Agent Antistatique.
Soulfood Nourishing Hair Mask: Water/Eau/Aqua, Cetyl Alcohol, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Behentrimonium Chloride, Dimethicone, Propylene Glycol, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Phenoxyethanol, Cetrimonium Chloride, Isopropyl Alcohol, Fragrance/Parfum, Ascorbic Acid, Citric Acid, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.
The list of ingredients is subject to change. Please consult the packaging of the product purchased.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
10 results
Obsessed
I received this product gifted by Amika in exchange for my honest feedback and I could not be happier with this set. This is everything I needed this summer when my hair is dried out from the pool and the beach and quite damaged. The shampoo cleans my hair without stripping my scalp.The conditioner is also amazing. It leaves my hair soft and more manageable. The hair mask is also a standout. I'm definitely planning on getting the full size and I highly recommend this set.
love it
complimentary from amika I've been using the Amika shampoo for a few weeks, and I'm very happy with the results. My hair tends to be dry and frizzy, so I look for products that provide moisture without weighing it down. The shampoo has a pleasant scent that makes my hair smell fresh all day. It lathers nicely, and only a small amount is needed for each wash. After rinsing, my hair feels clean, soft, and smooth without feeling stripped. What I like most is how manageable my hair becomes after using it. It helps reduce frizz, adds shine, and makes styling easier. My hair looks healthier and feels more hydrated after every wash. I also appreciate that it feels gentle on my scalp while still cleansing effectively. Overall, this shampoo delivers great results and gives my hair a healthy, salon-quality look. I would definitely recommend it to anyone looking for a moisturizing and nourishing shampoo.
Such a great set!
I've been using the shampoo, conditioner, and hair mask together and I'm really liking them so far. My hair feels softer, smoother, and a lot easier to manage. The mask gives it some extra moisture without making it feel heavy, and everything smells so good. Gifted by Amika.
My Go- to routine for soft hair
This Amika range works wonders for my dry, split-prone hair- it cleanses the scalp perfectly without drying it out or weighing the hair down. I use all three products in my routine: I shampoo twice, apply the mask for about 10 minutes, and then use the conditioner, rinsing it off immediately. After blow-drying, I absolutely love the results—my hair is soft, smooth, and much more manageable. And, as always, I adore Amika's packaging—it's vibrant and stylish. gifted by amika

Soft, Shiny & Healthy Hair
I've been loving this routine! After using the products, my hair feels incredibly soft, smooth, and hydrated without feeling heavy. It looks healthier, shinier, and much easier to manage. I also noticed less frizz and more softness from roots to ends. The scent is amazing and leaves my hair smelling fresh all day. This routine makes my hair feel nourished, lightweight, and full of life. Definitely a great addition to my hair care routine! complimentary from amika