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Summary
She’s an Icon Mascara delivers a faux lash look using your natural lashes. This water-based formula adds length and volume while conditioning with phytokeratin, peptides, vitamins, rice bran, and silica. Clump-free, flexible, and easy to remove.
Benefits
- Faux-Lash Effect, Naturally – A precision mascara that delivers the look of false lashes using your own natural lashes
- Extreme Length & Volume – Rich-brown, buildable formula coats lashes for dramatic length and bold, volumized definition
- Lash-Loving Conditioning Blend – Infused with phyto keratin, peptides, vitamins, rice bran, and silica to help condition and support healthier-looking, longer lashes over time
- Water-Based & Water-Resistant – Lightweight formula wears beautifully while remaining easy to remove to help prevent lash breakage
- Clump-Free, Flexible Wear – Buildable texture resists lumps and clumps, keeping lashes soft, supple, and comfortable
- Precision Slim-Line Brush – Custom soft-bristle brush hugs, separates, and defines each lash for lifted, volumized results
- Clean & Cruelty-Free – Intentionally clean formula suitable for all lash types and never tested on animals
Key Ingredients
- Biotin – known to help support healthier-looking lashes and reduce the appearance of breakage
- Peptides – known to help strengthen lashes and improve the look of fullness and resilience
- Castor Oil – known to nourish and condition lashes, helping them appear shinier and more defined
Formulated Without
- At Doll 10 Beauty, we hand-select every single ingredient because what’s not in your products matters just as much as what is. Our “Do Not Use” list includes over 2,400 ingredients, which is way more than the industry standard. You won’t find parabens, phthalates, sulfates, talc, or formaldehyde in anything we make. Every formula starts its life as skincare, because we believe makeup should do more than just sit on your skin. It should nurture it, support it, and help you feel like your most confident self. Intentionally clean, clinically backed, and made with a whole lot of care.
Item 77007981
Position wand horizontally and wiggle from side to side and base to tip to achieve maximum volume, length and lift. Apply additional coats as needed to achieve desired results.
Aqua/Water/Eau, Synthetic Beeswax, Polyethylene, Acacia Senegal Gum, Glyceryl Stearate, Butylene Glycol, Stearic Acid, Palmitic Acid, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Oryza Sativa (Rice) Bran Cera/Wax, Polybutene, VP/Eicosene Copolymer, Polyurethane-35, Aminomethyl Propanol, Phenoxyethanol, Ascorbyl Palmitate, Tocopheryl Acetate, Hydroxyethylcellulose, Ethylhexylglycerin, Caprylyl Glycol, Glycerin, Prunus Armeniaca (Apricot) Kernel Oil, Panthenol, Biotin, Ricinus Communis (Castor) Seed Oil, Silica, Cocos Nucifera (Coconut) Oil, Chenopodium Quinoa Seed Extract, Hydrolyzed Cicer Seed Extract, Lens Esculenta (Lentil) Seed Extract, Acacia Seyal Gum Extract, Citric Acid, Potassium Sorbate, Biotinoyl Tripeptide-1, Tocopherol. May Contain/Peut Contenir (±): CI 77491, CI 77492, CI 77499 (Iron Oxides).
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