Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Yay! You're earning rewards points on this purchase!
Summary
She’s an Icon Mascara delivers a faux lash look using your natural lashes. This water-based formula adds length and volume while conditioning with phytokeratin, peptides, vitamins, rice bran, and silica. Clump-free, flexible, and easy to remove.
Benefits
- Faux-Lash Effect, Naturally – A precision mascara that delivers the look of false lashes using your own natural lashes
- Extreme Length & Volume – Rich-black, buildable formula coats lashes for dramatic length and bold, volumized definition
- Lash-Loving Conditioning Blend – Infused with phyto keratin, peptides, vitamins, rice bran, and silica to help condition and support healthier-looking, longer lashes over time
- Water-Based & Water-Resistant – Lightweight formula wears beautifully while remaining easy to remove to help prevent lash breakage
- Clump-Free, Flexible Wear – Buildable texture resists lumps and clumps, keeping lashes soft, supple, and comfortable
- Precision Slim-Line Brush – Custom soft-bristle brush hugs, separates, and defines each lash for lifted, volumized results
- Clean & Cruelty-Free – Intentionally clean formula suitable for all lash types and never tested on animals
Key Ingredients
- Biotin – known to help support healthier-looking lashes and reduce the appearance of breakage
- Peptides – known to help strengthen lashes and improve the look of fullness and resilience
- Castor Oil – known to nourish and condition lashes, helping them appear shinier and more defined
Formulated Without
- At Doll 10 Beauty, we hand-select every single ingredient because what’s not in your products matters just as much as what is. Our “Do Not Use” list includes over 2,400 ingredients, which is way more than the industry standard. You won’t find parabens, phthalates, sulfates, talc, or formaldehyde in anything we make. Every formula starts its life as skincare, because we believe makeup should do more than just sit on your skin. It should nurture it, support it, and help you feel like your most confident self. Intentionally clean, clinically backed, and made with a whole lot of care.
Item 77007983
Position wand horizontally and wiggle from side to side and base to tip to achieve maximum volume, length and lift. Apply additional coats as needed to achieve desired results.
Aqua/Water/Eau, Synthetic Beeswax, Polyethylene, Acacia Senegal Gum, Glyceryl Stearate, Butylene Glycol, Stearic Acid, Palmitic Acid, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Oryza Sativa (Rice) Bran Cera/Wax, Polybutene, VP/Eicosene Copolymer, Polyurethane-35, Aminomethyl Propanol, Phenoxyethanol, Ascorbyl Palmitate, Tocopheryl Acetate, Hydroxyethylcellulose, Ethylhexylglycerin, Caprylyl Glycol, Glycerin, Prunus Armeniaca (Apricot) Kernel Oil, Panthenol, Biotin, Ricinus Communis (Castor) Seed Oil, Silica, Cocos Nucifera (Coconut) Oil, Chenopodium Quinoa Seed Extract, Hydrolyzed Cicer Seed Extract, Lens Esculenta (Lentil) Seed Extract, Acacia Seyal Gum Extract, Citric Acid, Potassium Sorbate, Biotinoyl Tripeptide-1, Tocopherol. May Contain/Peut Contenir (±): CI 77491, CI 77492, CI 77499 (Iron Oxides).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
6 results
The best
Verified Buyer
Reviewed at

This is seriously the best mascara I have ever used. It is my favorite and I have tried many different kinds. I bought this in brown and it is perfect. I will be buying this regularly.
Love she's an icon mascara
Verified Buyer
Reviewed at

I only use Doll 10 mascara it's my absolutely favorite. I just tried she's an icon I love love love it. I ordered more for me and my daughter
Mascara
Verified Buyer
Reviewed at

Very happy with the she's an icon mascara. I get a lot of lift and length that's not too heavy on my lashes.Thank you doll10 again for all that you do. Love your make up line!
Best mascara ever!
Verified Buyer
Reviewed at

I love this goes on and stays all day!
My favorite mail
Verified Buyer
Reviewed at

Doll 10 has become my new happy mail. I have been happy with all of their products. It is also my go to for stocking stuffers for my daughters. You can't go wrong with a good mascara and lipstick.