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Summary
Discover the SE 2 Hair Dryer - professional speed, advanced ion technology, intelligent heat protection, and whisper-quiet power delivering salon quality results at home. Includes three magnetic attachments for all hair types.
Benefits
- Dry Faster, Style Better, Salon-Quality Results
- 200 Million Negative Ionic to eliminate frizz
- 1 minute for short hair, 3 minutes for mid-length hair, 5 minutes for long hair
- 1400 W
Features
- 3 color LED ring light for temperature control (Cold, Warm, Hot)
- 10 different speed/settings/temperatures
- Low noise with 59db (quieter than the average hair dryer)
- Temperature Cycling Mode - circulates between cold, warm, and hot for fragile hair to avoid heat damage
- Safe & Lightweight .86lb
Includes
- Magnetic diffuser nozzle - Evenly spreads the airflow for defined curls and waves
- Magnetic concentrator nozzle - Focuses the airflow for targeted drying and styling
- Magnetic Smooth Nozzle - Generates a gentle airflow to smooth hair and tame frizz
Item 77010017
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Absolutely LOVE this blow dryer
I truly cannot suggest this dryer enough! Like other reviews have mentioned, it really is Dyson-esque minus the Dyson price tag. The attachments feel luxurious and attach magnetically (love!!!), and even the diffuser attachment is not large or bulky. And the results?! Maybe my other blowdryer was ju...
Most Helpful Critical Review
Great air flow, but lacks heat
The blow dryer design is good; however, the higest heat setting is barely warm.
15 results
Strongly recommend!!!
The Laifen SE 2, is a great product. Using this blow dryer in the mornings is such a efficient way to save on time. It drys my hair within minutes. As opposed to my old drying. I would recommend this to everyone who wants a good product at a great price. Built to last.
Butter Yellow Dream!
I'm obsessed with the color and feel of this hair dryer. I initially bought it for myself, but now my boyfriend uses it more than I do! His hair is super thick and I notice it now takes half the amount of time. Highly recommend in investing this one.

Happy Purchase
LOVE this hair dryer. It is a gorgeous light yellow color. It has three attachments for smoothing, diffusing, and concentration. They attach magnetically, which I think is a great feature. There are a variety of options for speed and temperature. I like the LED light feature that shows which option you have chosen. AND the size, it is small but mighty (.86 lb). The perfect size. Very happy that I made this purchase.


Love this!
I decided to try this brand out, and I am very glad I did! The dryer works quite quickly which is amazing if you have long hair like mine. Its great that a diffuser is included, as most brands don't include one. Also a very sleek package to unbox!
Great Dryer!
I have super thick hair and drying it usually takes forever. This thing cut my drying time in half, literally. I also like the cycling mode that switches between hot and cold so I don't fry my hair. Highly recommend