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Summary
Color Wow Raise The Root Thicken + Lift Spray for all-day root lift + volume that's never sticky or stiff.
Benefits
- Delivers major root lift without feeling stiff or sticky
- Contains proprietary elastomers that form a "spring" at the roots
- Root lifter that can be used on wet or dry hair - non-yellowing
- Never sticky or stiff for bouncy, natural styles
Key Ingredients
- Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.
Formulated Without
- Paraben
- Sulfate
- Gluten
Item 2507215
- Spray onto damp or dry hair, concentrating at the roots.
- Style as desired.
- Hit with blow-dryer heat for lasting results.
Alcohol Denat., Water (Aqua), PVP, VP/VA Copolymer, Panthenol, PEG-75 Lanolin, VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance (Parfum), Propylene Glycol, Benzophenone-4, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid.
Shipping Restrictions : This item cannot be shipped via air.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
I swear by this stuff
I have thick, long, wavy hair so it's hard for me to get and keep volume at my roots. This works soooo well at giving me serious, long-lasting lift when used properly. After washing my hair, I spray it along my roots in sections along the crown of my head, then blow dry my hair upside down (the upsi...
Most Helpful Critical Review
Not your typical take on "volume"
This stuff is interesting in that it takes a different approach to "volume" than most other volumizing products. Instead of making your hair seem thicker, denser, or fuller, it instead injects so much dry static electricity that hair just stands up, out, and in every direction, no matter what else y...
3188 results
Not your typical take on "volume"
Hair Type Wavy Hair
This stuff is interesting in that it takes a different approach to "volume" than most other volumizing products. Instead of making your hair seem thicker, denser, or fuller, it instead injects so much dry static electricity that hair just stands up, out, and in every direction, no matter what else you put on it. Sure, it creates great lift from the scalp, but do you really want the ENTIRE strand of hair sticking up? In my experience, I've only ever tried to lift the root. I paid for it so I keep trying to make it work, but not on days where I know I might have to put gas in my car. The chances of me sparking and blowing up the whole gas station are too high.
A WOW WINNER
Hair Type Straight Hair
I recently had a Brazilian blowout which left my wavy hair smooth and straight but also flat. I used this WOW product to add the fullness and lift I wanted and was really happy with the results. I could then style my hair with just a bit of back combing over the side part and a light spray to hold the stye all night.
It's ok wasn't Wowed!
Hair Type Straight Hair
I have used this only once. I was so excited to try this on my fine thin limp straight hair. It made my hair feel stiff,dry but did give it some volume when I used brush dryer. I will try it again tomorrow
This stuff is a miracle
Hair Type Wavy Hair
Raise the Root is amazing, it gives me lasting major volume and doesn't feel sticky/stiff and almost no overpowering fragrance either. I find this works best on damp-ish hair (not wet), and was ok on dry hair. After shampooing, I wait a few minutes/towel dry hair, then spray this on roots only, then blow dry upside down. Afterwards, it literally looks like I have a beehive hairdo, I have so much volume, and amazingly it lasts. And my hair is pretty long (almost down to my b@@bs), slightly wavy, colored (no highlights), and my actual hair texture is thick (but not thick density-wise, which is why I love this). Highly recommend.
If you want unmanageable sticky hair
I was excited to use this product only to be greatly disappointed. The product gave me very little lift and left my hair difficult to style, sticky and unmanagable. Bad hair day!