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e.l.f. Cosmetics Power Grip Primer
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Highlights
Summary
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Item 2591795
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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Reviews
Review Snapshot
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Describe Yourself
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
5206 results
Once and Done Primer
[I received this product in exchange for my honest review] This power grip primer grips your makeup and hydrates your skin. It is easy to apply, although it has a bit of a sticky feel to it. I did not notice a scent. It seems to be very durable and wears all day. No need to reapply. Once and done! It is also infused with hyaluronic acid and vegan based. Your skin will love it!


My new go to primer!
[I received this product in exchange for my honest review] The elf power grip primer is definitely my new go to primer, I absolutely love it! It grips my makeup so well and keeps everything looking fresh and flawless all day long. My foundation goes on smoother and stays put without sliding or fading. It also gives my skin a nice hydrated feel without being heavy or greasy. Such an amazing product for the price!

Good and affordable
[I received this product in exchange for my honest review] I found this primer to be excellent, blends well into the skin, and helps makeup adhere better resulting in longer lastin makeup💁🏻♀️ And best of all, it is super affordable 🫰🏼

Primer helps makeup last all day with a light tacky grip
[I received this product in exchange for my honest review] Power Grip Primer really impressed me. It has a light tackiness this is part of the grip effect that helps makeup adhere better to the skin and last longer. My skin looks smooth, fresh and glowing. My makeup stays on all day.



Primer that makes my makeup smooth and good for oily skin
[I received this product in exchange for my honest review] Nice primer that smooths my makeup and controls my oily skin. It's lightweight and works well. It is a little sticky when applying, but it dries out after a few minutes.

