Size 6.0 oz|
Store & Pickup Availability
COOLA's easy-to-use, organic sunless tanning lotion that gradually tans skin without streaking while visibly toning and tightening for an even golden glow.
How to Use
Rated 4.56 out of 5 stars
I was pleasantly surprised by this product as I usually use Minetan Violet (mousse), but I wanted to try this based on the reviews and skin benefits. The day before I did my usual thorough exfoliation. Right before applying, I applied CeraVe to toes, insteps, heels, ankles, knees. Then I put on gloves and applied pretty liberally (maybe too liberally?) to legs and thighs, then used tanning mitt in circular motions to smooth in, and then applied excess from mitt to tops of feet, very carefully. I always take a damp tissue to toes afterward so they don't turn muddy from absorbing too much color. The cream dried in about 30 minutes and color started developing after about an hour. Smell is noticeable but not bad to me. My color is very nice, medium golden, no streaks, no orange or blotches, and was even deeper after I applied again the next day (see pics). Loved how my skin felt and looked. I am olive/naturally tan well in the sun, but I self tan my legs (I use La Mer Soleil Gradual Tan only on face / chest) and let my arms tan naturally (but not too much sun exposure). What I noticed with this product is that while the color is very natural and impressive, it is not the closest match to my natural tan color. I will definitely buy this again, it will be great in winter, esp for nourishment, but it just seems the Minetan Violet and La Mer are a better match to my natural tan color, less caramel-ly. So I will continue looking around.
TL;DR - this is ok, but I don't think its much better than something else you could pick up at a drugstore for much cheaper. If you're gunna buy a premium brand, there are others out there I would pick.
I'm a self-tanner junkie. Naturally very pale and burn easily so I've tried more products than I can count in hunt of the perfect everyday natural glow. Compared to other products the smell really isn't that bad and does mostly wash off, but its still worth noting you'll smell like tanner once it starts developing until your first shower. The first major problem I have with this lotion is there's no tint guide! My first application with this stuff was mostly even but I had some really awkward looking spots around one elbow, wrists etc, also missed a small spot here and there. The color is also just ok - its more orange than I'd like, but thats always going to be a little different on everyone based on your natural skin tone. Beware run-off on your towels too. I applied the lotion in the evening, slept in it and rinsed a good 10hrs later in the morning. Even though I only blotted dry, I left behind a big bronze mess on my white towels. I'll be sticking to the St. Tropez mousse. It smells but I never have a single streak and the color is the perfect bronze.
The only real positive I'll say about this stuff is that it felt great after applying - best I've ever used in that category. I didn't notice any odor at all until the next morning and was so comfortable and soft to sleep in. Doesn't feel sticky or like you're going to ruin your sheets. I would also definitely give this another try if they created a tinted version.
Brunettegem13 from PA
This product smells pretty good! It dries nicely doesn't stain anything and isn't sticky at all which is amazing! The formula is really nice and creamy and lightweight and so easy to blend in and it leaves your skin SUPER soft! The softness it left me felt so amazing and velvetty soft which makes this 10 times better! This doesn't work instantly and has no color gaurd so I suggest putting it on and leaving it on overnight. You should atleast wait 8 hours to shower but you can keep it on as long as you want! It's just like lotion and you don't even realize your wearing it. After one use I got a pretty nice even glow! It really looks pretty flawless and the color on me is golden based! It looks more natural than most other self tanners for sure and not streaky! For a deeper color just use it again the next night and sleep in it! That will deepen it up and you can actually use it a 3rd day for even more darkness but although it says daily use I wouldn't do that or you can get pretty cakey and it won't fade too well I would use it 1-3 times in a row then let the color fade over a week or so time before using it again! It's really nice! I do love it !! the only thing I don't love is the price point is too high for the amount of product and it takes alot of product to achieve nice dark color results so you go through it super quick and I'm a small petite person! If your using this just to boost your other self tan or for your face or just to boost certain areas after using another self tanner first all over and this just as a little boost it would last longer than using it over your entire body multiple times . I think this is a really great self Tanner -it won't get you super dark though unless you use it 2-3 times in a row but if your just looking for a nice natural glow this would be perfect!! I do love it a lot it's great but if your going to spend 50$ And looking to get pretty dark you could find something else that works with one application and that the bottle lasts a lot longer.
Anne E. from undisclosed
Love it! It smells really good and I love the instant tan I get.
Jane M. from undisclosed
I love this - very natural color. Color lasts a few days. Smells great too.
Trish from Michigan
I bought this based on rave reviews that said it didn't streak. Bought the applicator mitt for best chance at success. No luck for me. Horribly streaky. The only promise that it met was that it is colorless so it does not transfer to fabric.
Sheryl M. from undisclosed
Builds tan beautifully. Fades evenly. Initial smell is like marshmallows and after-smell is not strong. Love that it's used with organic ingredients, keeping my skin both safe and beautiful. Application technique is very important to the look of any self-tanner, so make sure you've learned how to apply it correctly beforehand.
Cappy from Montana
I've tried other self tanners before with good results, but this one I felt made me look orange with some slight streaks.
Vicki G. from undisclosed
This is the best!
I already got my second tube,
Can't believe it but in one application got a great tan!
Streak free no bad odor like other tanners
Best is the tan lasts ! Don't need daily applications!
Angie S. from undisclosed
My new favorite!! Over the last year I have tried about six different sunless tanners and have found several that I've liked but this one tops them all! Very thin and goes on nice. You don't need a lot. It is white in color so no color all over my bedding which is wonderful. Is not streaky or orange. Applied 3 days in a row to get darkness I wanted and stays for about 5-6 days. Highly recommend and will continue with only this one!!
Kathy G. from undisclosed
Smells a little…..around the ankles and feet are problem areas. You can see where you've applied and where it stops, even adding as smoothly as possible.
Emily H. from undisclosed
This self tanner is everything I had hoped it would be, and then so much more! With one application I was a bronzed goddess. I have never had so many compliments on such an even tan before, having used one particular self tanning lotion for close to 10 years. This formula is IT! I love it so much I ordered a second tube before my first ran out and also ordered the self tanning anti aging face moisturizer. My new favorite product
Austin B. from undisclosed
Diluted with Necessarie's body serum, builds beautiful color! Only complaint is it does rub off on light clothing especially after swimming.
Peggy M. from undisclosed
I absolutely love this product! It is a great gradual tanner and a little bit goes a long way, I love using it on my face and neck and it does not get greasy and smells great. Never splotches or streaks. One of my go-to favs!
Holly L. from undisclosed
Great, even color! Love this product! Used it twice and had a beautiful glow!
Heather Renee from New Jersey
The color came out natural and streak free which is awesome. However, I found on me it takes forever to dry, I find myself sitting in front of a fan for 10 to 15 minutes for it to be somewhat dry. When I put this on, I try to avoid wearing white, because it does stain slightly onto clothes if I sweat a little bit. I also wish they put more product in the bottle, using it daily it only lasted me about a month and it's not cheap.
J from Spokane Valley, WA
This product goes on white and develops color over a period of 2-8 hours. My skin is fair, it turned my legs orange and did not go on even. I have used this type of product before with no issue; I chose Koola because I like other products they produce. If you have fair skin, I would stay away from this product.
Rachel from Baton Rouge
This is good when you just want a hint of a summer glow! It's not the intensity of a spray tan or some of the foaming tan out there. I didn't even wear a glove when I applied it and I had very very minimal "buildup" on the inside of my fingers/ wrist. I did use the advice to moisturize the problem areas before applying (elbows, knees, wrists, ankles) and it did great!
MC from Birmingham, AL
Unfortunately I will be returning this. I really wanted to love it because it seems like an easy gradual tan and I also love Coola products in general and everything they stand for. This product was orange and streaky for me. I didn't love the color and even though I feel I applied it evenly, it was patchy and streaky. For reference, I am very fair skinned, but I have had good experience with other self-tanners before.
Karen F. from undisclosed
First time trying this product and I was impressed with the natural color I got. I don't tan well and burn easily so it helps give my skin the healthy look of sun kissed skin without the damage. Like all tanning products, it does have that familiar smell as it's processing but the end result is worth it.
Jacalyn S. from undisclosed
Works well. Good color, no streaking and pleasant smell. Seems firming.
Stephanie B. from undisclosed
I have tried every sunless tanning product available - I spend a lot of time outside and at the pool and the beach, yet I am so pale I am often referred to as "transparent," I burn easily, and I have a history of skin cancer in my family. So I have practically made a job out of finding the top sunless tan, and I have to say that this one is the winner! It is creamy and smooth and is easy to spread out and blend in. It never gets on my clothes or my sheets and seems to dry even faster than my regular lotion. The result is a natural-looking, buildable tan without that nasty orange tint or brown splotchy look that you get from other sunless tan products. This lotion is easy to use, looks great, and is worth every penny. I just wish it came in a large bottle!
Diane from Chattanooga,TN
I use this every other day and I look like I've been to the beach!
Jill J. from undisclosed
Streakless, gradual and natural looking color. A favorite!!
Mary M. from undisclosed
This sunless tan firming lotion is great! It dries quickly and the color is very natural looking.
Glowbaby from USA
I've tried several self tanners and this by far is the best. I was a little hesitant to buy due to the price and not really knowing too much about this brand. I'm glad I took the chance. I exfoliate in the shower at night and then I mix this in with my Cerave lotion because my skin is extremely dry (I know your not supposed to but it works just fine) By morning I have a tan that would usually take me a few days in the sun to achieve. It does not streak and is not orange at all. For me the color stays on for about a week before I have to re-
apply. Definitely a must have all year round!
Karen H. from undisclosed
Works great - I'll definitely continue purchasing this every summer.