Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Yay! You are earning rewards points on this purchase.
Summary
A lightweight, hydrating foundation formulated in Korea for natural glow and dewy coverage without clogging pores
Benefits
- Skincare-infused formula with lightweight, dewy coverage that feels like skin
- Delivers a natural, healthy glow without feeling heavy
- Helps create a smooth, even-looking complexion
Formulated Without
- Parabens
- Phthalates
- PEGs
Key Ingredients
- Squalane for lightweight moisture
- Niacinamide to help support skin barrier
- Hyaluronic Acid to hydrate and plump
- Ceramides to help lock in moisture
Item 77007741
Apply a small amount to skin and blend evenly using fingers, brush, sponge, or foundation spatula.
Water, Cetyl Ethylhexanoate, C12-15 Alkyl Benzoate, Glycerin, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyglyceryl-3 Polyricinoleate, 1,2-Hexanediol, Butylene Glycol, Niacinamide, Propylene Glycol Dibenzoate, Squalane, Disteardimonium Hectorite, Magnesium Sulfate, Polyglyceryl-6 Polyricinoleate, Triethoxycaprylylsilane, Palmitic Acid, Stearic Acid, Allantoin, Aluminum Hydroxide, Aminopropyl Dimethicone, Dimethicone, Adenosine, Ceramide NP, Sodium Hyaluronate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, [+/-] Titanium Dioxide, CI 77492, CI 77491, CI 77499
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
38 results
Best natural/everyday foundation
This foundation is truly just so good. Its expensive, but you truly dont use a lot of product. I use one pump every time but I use with the spatula to really thin out and evenly apply it. I have combo skin and even though its glowy, it doesnt make my skin oilier throughout the day or cling to dry patches. I just powder where needed and Im good. The only reason I've tried other products because I tend to do my makeup in the car and didnt really want to bring the bottle in my makeup bag but at this point Im going to because its the best everyday foundation. Its not heavy and has medium coverage. The shades are all neutral, but can be pretty flexible. Im neutral, leaning slightly warm Im hoping to see more undertones. The owner did a nice job of providing an inclusive shade range with such few shades, but is currently working on more.
Love it!
I've been following Poom Cosmetics on TikTok for a long time and have seen Irene's journey. It's amazing to see her come so far. When I saw Poom was on Ulta, I bit the bullet and finally got the foundation. I've been wearing it for a few days now, and it's very skin-like and breathable. It feels like I'm not wearing any foundation. The color is a bit off for me, but I think I can make it work for the summer. I do hope a matte option comes out. It would go on my to-buy list.
My new favorite foundation! 😊
I decided to buy the full size version after trying out the sample. This foundation leaves such a pretty and natural base that I absolutely love! The finish is very skin like but I also like that you can build it up for more coverage. Truly my favorite thing about this product is the fact that it has skin care ingredients in it! I highly recommend this product!! 🩷
Where has this been all my life?
I am so glad I tried this foundation! I was drawn in by its claims to be good for sensitive, acne-prone skin and its relatively minimal ingredient list. I was blown away by the performance! If you have ever wanted to look dewy without actually feeling dewy/greasy, this is the foundation for you. It also wears better than just about anything I've tried. I hope to see more shades/undertones in the future, but they've earned a loyal customer!
Love!!!
Loved this, so hydrating and good coverage.