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Highlights
Summary
SEEN Magic Serum works to visibly transform your hair into smoother, shinier, healthier-looking hair in just seconds. It reduces frizz, adds shine, nourishes, strengthens and protects hair from heat styling and breakage.
Features
- This product received the National Eczema Association's Seal of Acceptance. This means those with sensitive or eczema-prone skin can use fragrance free SEEN and enjoy happy, healthy skin and gorgeous hair!
Item 2594153
Apply 2-5 drops to damp or dry hair (more for longer/thicker hair), focusing on the mid-lengths to ends. Use before styling or as a finishing serum for extra shine and frizz control. Cocktail with your favorite SEEN styling products for even more magic.
Ethylhexyl olivate, C13-15 Alkane (plant derived), Squalane.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The KEY to My Shiny Silver Curls!
I have thick, medium-long, 3A/B curls, and like many women my age, have gone "pandemic gray". Actually, my hair is a lovely mix of the original dark brown underneath with silver, white, gray, and fun sparkles on top! As a recovering mold victim (exposed while exercising at a public rec center), I of...
Most Helpful Critical Review
Not good for very sensitive skin
I have very curly, 3C hair. I previously tried their curl cream which didn't work at all for me. Caused breakouts. Customer service was great and i was refunded so no complaints. After months of bad luck with other products I decided to try SEEN one more time, this time using the Magic Serum. After ...
528 results
Amazing Hair Product
Hair Type Wavy Hair
This product is a game changer. I have highlighted, heat-damaged, frizzy hair, and using this product makes my hair so silky and soft that I do not need to style it at all. Also, it does not weigh down the hair or make it greasy like many other products. I wait until my hair is at least 90 percent dry and then run 8-10 drops through, focusing on the ends and putting the remainder closer to the root. The results are consistent every time. I love that it is a healthy alternative and does not have fragrance. I will buy this product forever!
Silky smooth!
Reviewed at

Very nice product, especially in winter when the air is dry. Reduces fly away hairs but does not weigh it down. Just use a little
Its all working good into
Reviewed at

Its all working good into my hair eventhough i just started In few days.
BEST hair serum ever!
Reviewed at

Love this-I use it on dry hair too and brush it thru- put my hair up and sleep- in the morning- beautiful hair!
Perfect for my hair type!! New staple!
I have fine stranded, somewhat low porosity, wavy hair. And a very full, dense head of hair!! My hair is very picky about what products work for it. Creams and pomades are too thick and heavy, and some leave a whitish cast on my hair since I have dark hair. Oils are too oily, making my hair look greasy and wet at worst, or I'm needing to wash it more frequently at best. Serums with silicones look okay but leave a slippy residue and cause buildup after using too frequently. I was tired of it! I needed a product that didnt leave a trace, still tamed frizz, made it soft and sleek, and enhanced my natural waviness without effort. This stuff is just what I needed. Ive tried a squalane based serum before and thought it was too watery and left my hair looking like I threw baby oil in it. This is definitely different. I apply about a quarter size amount into my palm (8-10 drops?) and spread it through wet hair after I've washed it. It works well over dry hair, or if you dampen your hair without washing, too. I found that it does its real magic though when applied after washing. I got a mini of this product as a freebie and loved it so much I bought the full size. I will say, however, I dont know if this will give the same result to those with higher porosity, tighter curled, thicker stranded hair types. Imo, it may not be enough to do anything at all to those hair types. Maybe it could be a good addition to a routine, if your hair is like what I described, but dont imagine it could be all by itself. And if you have even denser hair than I do, youll need more product, which can be costly. Something to take into consideration before buying! If your hair type is similar to mine, i highly recommend trying this out!!! But, if not, maybe it could be a good addition to an existing routine but it likely wont do heavy lifting by itself for you.
Questions
Q&A
Showing 5 out of 7 Questions
- Q
How much heat protection does this provide? Safe for color treated hair?
- Asked by Chrissy
- Official Answer By SEEN - Brand EngageSEEN Magic Serum provides heat protection up to 450°F and is color-safe, so it can be used on color-treated hair.Was this answer helpful to you
- Q
Can magic serum be applied to dry hair?
- Asked by Angel
- Official Answer By SEEN - Brand EngageYes, SEEN Magic Serum can be applied to dry, damp, or wet hair.Was this answer helpful to you
- Q
My hair is very fine and thinning. I struggle with static electricity, flyaways & for the past year I've had an alarming amount of breakage. Your serum appears to be exactly what I need for my concerns, but I'm afraid it will be too heavy & weigh my hair down. I also looked at your blowout creme & wondered if it's a lighter version of this. What do you suggest?
- Asked by Ms. Grace
- Official Answer By SEEN - Brand EngageWe think that our Magic Serum would be a great fit, given your concerns! We would recommend only applying 2-3 drops of Magic Serum to start, as a little goes a long way. As long as you start slow, and focus the product on your mid-lengths and ends, this product should not weigh your hair down.Was this answer helpful to you
- Q
Hi, this is supposed to be clear, right? I just got mine a few weeks ago and only used it a couple of times. I Noticed today there was somthing white in the bottome of the bottle, when I shook it it became a little cloudy
- Asked by Al
- Official Answer By SEEN - Brand EngageThere can occasionally be variation in color and texture from batch to batch as the raw ingredients can vary slightly in appearance. This is not a factor that we attempt to control as it does not affect the efficacy of the product. If you give the serum a good shake then the product should mix thoroughlyWas this answer helpful to you
- Q
Can this be used for frizzy hair ?
- Asked by Sue
- Official Answer By SEEN - Brand EngageYes, SEEN Magic Serum reduces frizz, adds shine, nourishes and provides hair with protection against heat up to 450º F.Was this answer helpful to you