Product Reviews Rated 4.35 out of 5 stars
1398 Reviews
Most Helpful Positive Review Super Quick and Easy to Use I received my product in the mail yesterday. I have not seen any advertising for the product yet, so I was happily surprised at how easy it was to use.
I requested the brunette glow, and that is what I received. I washed my hair this morning, towel dried it and applied the product. I was a little taken aback by the consistency of the prof and it instantly changed the color of my hands. I applied it to my roots and then the rest of my hair like I was applying mousse or some other product to it, making sure I pulled it through all of my hair. I immediately washed my hands and face and was happy to see the product wash off easily. The instructions suggested using disposable gloves, but I didn't have any handy.
After 15 minutes of having the product on my hair, I rinsed it and could instantly see a difference. The product didn't do much for the gray hair at my roots, but it definitely brought my most recent color job back to life. It looked darker and shinier. I am definitely looking forward to using it again next weekend. I love that more than one use is in each tube and that there's no mixing of chemicals to bring my hair back to life.
Most Helpful Critical Review Easy nice color I used the L'Oréal on my mom since I just found out I'm expecting, she can't use a lot of chemicals so this was the perfect way to color her hair. It was easy to use with little mess and no fuss. We left hers in a little longer but she's happy with the end result. We will be purchasing in the future
Reviewed by 1398 customers Worked amazingly 5
BlondieGoneBrownie from 90210 not cali
I'm a natural dark brown who went blonde from 2020-2021 and did a Demi-toner to brown. Hit that golden brown look and lost the chocolate richness of the shade after a few clarifying washes. Was looking for something temporary that would get me back to that dark chocolate. My hair is long, around chest legnth and 1 bottle was juuuussst enough to get my head drenched from head to toe. This is good for the girls who don't want to commit to brown and who want to just tone every now and then and skip the salon. This did semi stain my bathroom counters in just minutes of the mini drops hitting them so be careful with applying over surfaces and rugs. Like any at home toner expedition I expected a mess. Otherwise it made my hair silky soft as promised and the shade went 3 levels darker. I really enjoy the look and feel. I know it's only meant to last 7 days but I'll probably end up getting 3 weeks out of it with my wash cycle of 4-5 days and just make it apart of my monthly self care routine.
This works amazing! 5
Amanda B. from Pennsylvania
I saw this on a Facebook ad and had to try it..I dye my hair black but instead of getting black gloss I went with the clear gloss and holy smokes I love this stuff! my hair is so shiny it looks fake lol..but for real get this! if your afraid to try a colored gloss just go with the clear it works on all colors..made my bushy frizzy hair super sleek and shiny like super model hair..
Orange not auburn 1
Grace from New York
The auburn color is orange barely any red. Disappointed! I tried to blue shampoo it the morning after and it didn't cut any of the orange so I'm gonna have to try and figure out how to tone it down.
Not impressed 3
Susan51967 from Illinois
I hoped this product would deposit color and enhance the golden color of my hair. It did not. Instead of adding warm golden tones, my hair turned out with more yellow tones. This product also did not provide my dry hair with much conditioning. I don't hate the product, but I don't have much to love either.
works as promised! 5
CrystallB from Lansing,MI
I bought this product because I was having a terrible time keeping my platinum blonde hair a pretty shade of white/silver It kept turning brassy every two weeks or so And I needed a product that would help with that but also some thing that is non-toxic and safe for my hair to use every two weeks or so, My before and after was after just one use this is a really great product made my hair shiny, & smooth and added the subtle silver hint I was looking for!
no more brass here!!
Love this stuff! 5
Boley from Montana
This works amazing! it brightened my highlights and made it look like I just got my hair colored. I would definitely recommend buying it.
This is GREAT stuff! 5
Gyp08 from Indiana
My hair is colored a light golden brown. After about eight weeks, it begins to look dull and lifeless. I decided to try and extend my color by using this product. I chose the copper color, since the permanent color I use is a light golden brown shade that has a tad bit of red in it. WOW. I am so pleased and impressed with how this worked on my hair. As you can tell from the photos, it gave new life and vibrancy to my fading color. I will definitely be using this again in between my regular hair colorings!
The first photo is before, and the following photos are after I used the color gloss!
It's ok 4
Moe13 from Pennsylvania
I bought this yesterday 12-22-2021 Used it this morning. I feel like it worked for the color of my hair but as far as making it smooth and shiny - NO - I don't feel like it made any kind of softness to my hair I had to actually put my own product into my hair to make it smooth and soft and shiny after the fact but and there's a big but!!!! After I did all of that yes my hair looks pretty so does it work? Yes and no! Yes it made my color pretty know it does not make it smooth shiny and soft! Like I said before I had to use my own product into my hair to make it smooth shiny and soft.. would I recommend us yes and no and my answer to this is up above of why..
Healthy shiny hair in one box 5
Goldendiva from Canada
I tried it because I always use Loreal Superior Preference hair colour to dye my greys. This gloss is worth every penny - a bit more expensive than my purple conditioner but toned the brassy reds, made my hair shine and look as if it was freshly colored! Will buy this product again!
Awesome 5
Tjsharon from Kentucky
I've used the clear and love it! Hair is lightened to almost gray, so I'll use that next time. Worth a try!
graygeorgous 5
Tommu from birminghamal
ihavebeenusingforamonthandmyhairhasneverbeenbetternomorebottlerinses
Holy grail! 5
Sondrax3 from Cincinnati
After reading some of the comments I was a little nervous to try this! My hair was very brassy and almost a golden orange after sometime, so I decided to try a toner and came across this at Ulta. And omg. I left it on my hair for about 7 mins and the DIFFERENCE it made! It brought back my highlights and it looks so healthy and pretty! This is 100% a win in my book. Best toner I've ever used and I've tried many in the past.
Worked better than I thought it would! 5
afisk from Portland or
I've wanted to go red for a while but wasn't ready to spend $$$ at a salon. Bought this product on a whim and after reading reviews I really didn't think it would do much in terms of color. I applied the conditioner to wet hair and left it on for 15 minutes. Wow, was I wrong! I was blonde before so the red took well. I like the shade because it isn't too unnatural.
Love it! 5
AngieLou from Eagle Point Oregon
I had never heard of the product when the sample came in the mail. I put it in the shower vowing to try it the next morning. About a week later I was on my tablet reading some of the feedback on the samples group webpage. I noticed a before and after picture of hair that looked just like my hair color. I quickly clicked on it to read what it was all about. The before picture was lackluster brown and exactly like mine looked right then. The after picture could not possibly be the same hair unless she had come straight from the salon. It was the same hair according to the post. She had not just come from the salon she was telling everyone about that a new product she had tried. L'Oréal Paris Le Color, one step toning gloss. Her hair looked great! Healthy, not fizzy and the color was vibrant, no longer lackluster. This was sounding familiar. I ran to the shower and there it was! If my hair was going look like hers I couldn't wait till morning. I jumped in the shower anxious to try it. Fifteen minutes later it was time for the unveil, my blow dryer at the ready. As I dried my hair the change was unmistakable. My hair also mirror the before and after photos I had just gawked over on the internet. I have only been apart of the group for a short time, but I have found so many new to me products that I had never heard of and even if I had heard of them I wouldn't have bought it because nothing can work that well. For me the 'the try before you buy' philosophy is perfect. I not the person who sees something new and has to have it, I need to know how effective something is before buying. I will recommend this product to everyone. Thank you for the sample.
Finally a copper shade 5
LKA2021 from Chicago, IL
First, its nice to have something in a copper shade instead of auburn. The shade is vibrant, but natural looking, a true copper. I mix it with some of my conditioner in the shower and have yet to use it on its own, but its gives a great boost to my Superior Preference 7LA. I only wish there was a root touch up product in this shade, hint hint. Not all redheads are auburn
help 4
coco222 from maryland
I stupidly ( very) used the auburn on my very bleached blonde and it turned hot pink/red.. I tried to then use a brown to kill the red and that didnt work. So Will this actually wash out or should I go to my stylist? The product is not to blame, just my stupidity
AMAZING 5
Bobax777 from Carolina wv
I got a sample from L'Oreal and believe me I was shocked how soft my hair was including frizz free and I could brush my hair out with out hair detangler.I got to use the sample 3 times and when I was out I had to buy it . L'Oreal never has failed me with there products but Wow this gloss is the best thing I have ever tried..Ty so much for inventing this
Uneven color 1
Don a cats from Avondale, Pa
I have colored my hair at home for years. My naturally auburn hair is colored a strawberry now due to the grays and sun bleached color. I wanted to freshen up the red with the copper color. Put it on damp, clean, hair for only 10 minutes and it deposited color heavy in the front and some strips in the back with copper color :( The color was so uneven despite me applying it all over. I hope a clarifying shampoo evens it up
Loreal le color gloss - cool blonde 1
Christina21 from Welland, ON
I tried this product and it suprized me. I usually like Lioresal products but this one is the pits! Its difficult to apply as it has a gummy texture and so when applied to damp hair (recommended) it causes nots when trying to comb through. I washed my hair (15 - 20) after applying and washed it twice and I still have purple patches in my hair! I am disappointed in this product and won't purchase it again.
Initially good but. . 3
Just me from OH
Typically, I go to the salon for all my hair needs but got cheap and tried this. I have spirally curly hair with super bleached-out highlights from summer. The color went on great. It definitely toned down the brassiness. I wasn't completely sure about it because while trying to style it, my curly hair seemed straight and stiff in spots, like a residue was on my hair. I know this deposits but possibly if I had straight hair maybe it would have had a better look. Other parts of my hair curled beautifully but seemed very dry. The next day I didn't like the feeling at all of my hair. The color was good for what I wanted but I won't use it again. I think this would work great on certain types of hair. I think it is worth trying for the money.
Saved me from hideous white/grey highlights 5
Bicoastalmom from Calfornia
I am brunette with a little grey and asked the stylist to do some baby golden highlights and some lowlights, I specifically asked her not to go all the way up the roots. I ended up with all over very blond and grey like highlights throughout my hair, I was mortified. My daughter is getting married in 2 weeks and I was awake all night from panic and anxiety. After waiting 24 hours I applied the rich brunette gloss all over my head. I waited 15 minutes and rinsed with cool water. I towel dried and blew dry my hair. A miracle happened and I'd say 60% of the white/grey highlights are covered and my hair NOW looks like the way I wanted. I regret so much having my hair highlighted but this product saved my hair and now I don' t have to feel upset about my daughter's wedding. I am sure I will have to repeat the gloss every few weeks but that is a small price to pay! Thank you.
I used the clear gloss... 5
CiCisays from NJ
My hair hasn't been properly taken care of in last 2 years, no highlights or cuts. This product had people thinking I'd actually finally got to salon. It has made a great difference in color and repair of my long hair until I get there. What a difference!
Amazing features 5
KarenMDobbs from Alabama
I got my sample in the mail and immediately tried it. It did everything it claimed it would do. My color was boosted and my hair was so soft and felt amazing. I have already purchased it and can't wait to use it again.
Decent 3
Hannahpaige22 from Virginia Beach, Virginia
Made my hair shiny, but didn't really get the brassy color out of my hair! I got the cool brunette.
AMAZING DEEP CONDITIONER!! 5
freckledbee from California
I used the clear one which left no apparent gloss affect on my hair color however this product has revived my hair texture from damaging shampoo!! It smells amazing its made to be a mask but if I am in a hurry I have used it as conditioner alone my hair feels so soft and nourished after i used it and the smell is AMAZING!! I never expected this much satisfaction from the product!
