Product Reviews Rated 3.66 out of 5 stars
187 Reviews
Most Helpful Positive Review My new favorite eyeliner I started having problems with the eyeliner that I wore for years. Urban decay started running into my eyes and clouding my contacts. By the end of the day half my eyeliner was gone. I also used Marc Jacobs eyeliners but he's discontinuing his makeup line.
I tried one Too Faced eyeliner and immediately went back to Ulta and bought 3 more colors. This eyeliner is the bomb. Goes on easily and stays until I take it off with makeup remover. I have fallen asleep with it on and woke up with it fresh looking the next morning. The only complaint I have is that I go through it very quickly. I have no problem with sharpening it as others have stated. I use my Charlotte Tillbury sharpener and it sharpens very easily. I have to sharpen it every 2-3 uses to keep a pointed end to create a nice fluid line. The pencil is not that big to begin with so I am going through the Plum color my favorite for green eyes, makes them pop rapidly. Too Face, consider making your pencils larger please! That is my only complaint other wise a great eyeliner with many choices in color!
Most Helpful Critical Review The very best… the very worst I am not sure how to rate this. The eyeliner it's self is the best long wear eyeliner I ever used. It does stay on all day. I have tried every brand out there. My eyes are real watery and the liner always ends up on the bottom of my eye. This does not do that. Exceptional…
But…. The down side…. The container is a heavy plastic. I tried pencil, sharpener and even an electric one and it will not shave off. What a mess!!!! Even scratched my eye. A great product with a very poor design of casing. I will not buy this again. I wish I could send it back, but I threw away the package. I will try the gel wind one. It doesn't last as long.
Reviewed by 187 customers Wish I had not bought this :( 2
Emma from NC
This is super pigmented which is great but the soft tip makes it so hard to control. I had to buy a sharpener which was fine but sharpening it makes the shape wonky. Again, the pigment and color are great, but hard to do a subtle look with how thick the liner is.
No smudging or running! 5
Jbjb93 from Naperville,IL
Love these liners. My favorite gel liner stopped making theirs. I've always had trouble with smudging and racoon eyes. No with these! Wore them 14 hours with an N95 mask and no issues. Plus they go on smoothly. Love!!
The best stay on liner ever 5
Camo13 from Texas
This eye liner is so good!
It stays on all day, pigmentation is amazing, and yet washes off easily. Highly recommend this brand and this color is gorgeous on!
The best! 5
Maureen67 from Minneapolis
I have tried so many waterproof eyeliners but they all smudge. This one doesn't smudge at all! Love it.
No 2
Shay from 28546
This stuff has a nice black color however it smudges all the over the place. I have hooded eyes and this stuff did not stay put. I'll be returning
Don't waste your money 1
Stella from Brooklyn Park MN
Sure it goes on great. But, after a couple hours it would flake off, leaving spots on the lash line with NO LINER . Yeah you can sharpen this pencil but, do not expect that to go well. Your no longer able to use it without it breaking, or even finish application to one eye before having to sharpen once again . Not to mention the mess it's created. There are many $6.00 drug store liners better then this one. Do not waste your money on this liner not worth it.
Great color payoff and glides on smooth 5
Bree from Huntsville, Alabama
Great product! But it needs its own sharpener! How do you sharpen it?
Not a happy customer 1
Teri from Michigan
This eyeliner pencil was very disappointing. It did not last 24 hrs for me. The pencil did not last long at all.
Cannot sharpen 2
Elaun from Kentucky
After initial use it's worthless, I bought it because I like gel liner, I was using cover girl and Maybelline, and could not sharpen after initial use, so I thought maybe if I go with a better brand, nope same issue. Tried several eyeliner sharpeners, either it's not enough to appt or has sharp edges that scratch eyelid or eye.
messy and can not sharpen 3
NotAFan from USA
I read some reviews that say you can use a certain brand sharpener. I have 3 sharpeners and none work on this liner. I can use other pencils with them. Why should I have to buy an additional one for this pencil? Dumb.
Theeee BEST!!!!! 5
Angel29150 from Columbia, SC
I'm so in love with this liner! It's theeee absolute best liner hands down when it comes to pigment. I will never not purchase this.
Loved it for a week because it only lasts that long 1
betsy from PA
The eyeliner itself is pretty amazing with a flawless application. Had I known that I was literally purchasing 7 applications I never would have bought it. Is there more product in the tube? Who knows because you can't sharpen plastic. Shameless.
It goes on so easily, I love it! 5
Laurie from Ohio
It goes on so easily and stays on all day.
YOU CAN SHARPEN IT 5
Foxmccloud from Florida
Was looking for a good gel pencil for my waterline and this works wonderfully. It went on so smooth, I could even put it on in the car (not while driving) and it stays put. I read the reviews on here about not being able to sharpen it, so I asked the staff at my Ulta and the lady said to use the benefit all-purpose sharpener, and she showed me in store on the samples and it sharpened with ease. Plus the sharpener only cost $5. Please don't listen to the reviews about not being able to sharpen. It most certainly can.
PSA: You Can Sharpen This 5
JJ Sunshine from Arizona
Just so we're clear, you can sharpen this liner; the plastic shaves off just like any wooden pencil. Now that we have that out of the way, this liner is awesome!
I've been using liquid liners almost exclusively for years; I have prominent eyelids so pencils/gels tend to just transfer into a big line above my crease. Decided to try this while it was on sale and I'm so glad I did! It glides on so smoothly and the color is super rich, but more importantly, it STAYS. It's become my go-to for days when I don't want to fuss with liquid liner. Will definitely be purchasing more colors at full price.
Burns my eyes 3
Lisa from USA
So I have a love hate relationship with this eyeliner. I love the fact that it seems to stay on most of the day, but dang do my eyes burn from it! I have been on the hunt for a good eyeliner for my waterline that doesn't burn. Unfortunately, this one doesn't pass for me. However, this may work just fine for other who done have sensitive eyes!
the best 5
dee from salt lake utah
i love it
Glam Glam Yes Mam 5
Sherry S from Nashville NC
Glides on so smooth and the color is so vibrant!! Absolutely love this eyeliner ❤️❤️❤️
Love this liner 5
Shelby from Oklahoma
I have several colors of this liner. Works well and stays on. No smudges or smears.
Best on the market 🙌 5
Coco from Orange County, CA
So I read all the reviews and was hesitant because of all the claims of not being able to sharpen. I purchased on Black Friday when it was about $10, and didn't have high expectations. I had always used the urban decay pencil for about 10+ years, but recently it's been smudging past the water line after about 4 hours. With that being said I've been trying dozens of "waterproof " pencil eyeliners. I prefer the pencil for my waterline. I tried this and it lasted all day and night!!! Did not move!!! Then, I was nearing the end of my gf tip and used my Ulta pencil sharpener and IT SHARPENED!! I was surprised! But also you might need the heavy duty sharpener as that's been the biggest complaint I've read. It was worth it and a dollar less than Urban decays!
I would never buy this product again 1
Candy from Huntington , WV
Too expensive to only be able to use 4 times due to not able being able to sharpen. Total rip off
THIS IS SHARPENABLE, PEOPLE! 4
Amanda from Portland
I don't understand all the comments saying what you see is what you get. if you use your eyes then you will see that this pencil is indeed able to be sharpened!!
I got it when it was 50% off and I'm so glad I did!
I haven't found a liner on the market that doesn't run. This one has run the least on me so I keep coming back to it. I still can't use it on my waterline but it stays pretty well on my upper lidd. I usually have to wipe a little off that has ran down but it's so little and usually only have to do it once. This may not sound appealing but this is seriously the liner that has ran the least on me.
I've tried the Urban Decay 24/7 liner and I looked like a raccoon, along with countless others.
And no it will not be as precise as a liquid liner but sadly, some of us have lids that are too oily for that.
one star deducted because it dries out a little
Not what expected 3
Mommalou1027 from Long Island NY
Definitely stays on overnight. Definitely does not stay smudge free. Very disappointed. I guess I'll have to try the liquid. Since that is definitely smudge proof
Very pigmented 5
Cj from Washington
I love the pigment. Have to sharpen often.
So smooth 5
Julia from NC
Love this. It goes on like butter and lasts for hours and hours, even stayed on when I rinsed my face.