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Milani Keep It Full Glossy Plumping Balm
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Highlights
Summary
Milani Keep It Full Glossy Plumping Balm, a 3-in-1 multitasker that delivers serious shine, balm-like comfort & both immediate and long-term plumping.
Features
- High-shine, high-comfort formula with a gentle cooling sensation
- 1% Maxi-Lip clinically proven to increase lip volume after 4 weeks of daily use
- Conditioning blend of mango seed butter, apricot oil, pomegranate oil & Kalahari melon oil to nourish and moisturize
- 100% saw a clinically measured increase in lip moisture by an average of a 22.5% after just 1 application*
- 100% felt lips were hydrated, nourished and instantly softer & smoother*
- 93% felt all-day hydration and saw smoother looking lips over time*
- *Based on consumer perception & clinical testingting
Benefits
- Vegan & cruelty-free
- Made in Korea
Item 2633070
Twist the base 1-2 clicks to dispense the desired amount of balm. The lip pen does not retract. For more intense color, apply additional layers.
Ribbon: Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Microcrystalline Wax / Cera Microcristallina / Cire microcristalline, Hydrogenated Castor Oil, Synthetic Wax, Methyl Lactate, Punica Granatum Seed Oil, Mangifera Indica (Mango) Seed Butter, Prunus Armeniaca (Apricot) Kernel Oil, Citrullus Lanatus (Watermelon) Seed Oil, Palmitoyl Tripeptide-1, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Synthetic Fluorphlogopite, Lactic Acid, Dehydroacetic Acid, Rosin, Barium Sulfate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Plumpworthy lips that speak for themselves!
What a beautiful lip balm! I bought this in the shade Hazel and Moi and they are both absolutely gorgeous. Feel so hydrating on the lips when I apply, but also makes my lips look fuller and plumper. No stinging! I LOVE that over time the ingredients in these makes your lips look softer, fuller and m...
Most Helpful Critical Review
Great product, poor packaging
I love everything about this product except the packaging. When I pull the cap off, it sometimes pulls the inner piece out of the base. Once that happens, the product sticks out and won't twist back down, so I end up losing product. I thought it was a fluke with my first one, but it's happening with...
249 results
a good on the go lip product!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I was gifted this product in exchange for my honest review. I thoroughly enjoyed this lip product. It has a nice shine and buildable color. I personally didn't notice any plumping effects, however it was quite hydrating and had no irritation to the lips like other plumping products.
Ehh
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

The coloring is very subtle if you're looking for a natural looking lip color. The 'plumping' effect wasn't really there and not noticeable as a wearer or observer. It does feel smooth on your lips and isn't a bad gloss, but not quite what the packaging says.
Not sticky! Great color!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I really like this lip balm! Awesome color and no sticky feeling after application! I do feel it makes my lips look fuller and hydrated! Would purchase again and for friends!!
Good
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I can't speak for the plumping aspect of it, but the balm itself is nice. I picked a more neutral shade to have on light/no makeup days. It's really hydrating and smooth. Packaging is nice, easy to use.
Great Daily Lip
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This was really nice! Very natural looking. The texture is nice and it's very hydrating. The pilot is sheer which is nice for an everyday natural looking. I would definitely purchase again — worth the price!