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e.l.f. Cosmetics Incredi-Curl Curling & Volumizing Mascara
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Highlights
Summary
e.l.f.'s Incredi-Curl Mascara is a buildable, volumizing and curling mascara that grips lashes for big, bold curl and volume that lasts. The curved, dense bristle brush catches each lash to volumize, lift and set curl for an eye-opening effect. The formula is smudge, flake, and transfer-resistant.
Benefits
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge, flake & transfer-resistant formula
- e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Research Results
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
- *In an instrumental test
- **In a consumer perception test
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Item 2639452
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Brown: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great bang for your buck!
I didn't have high expectations for this mascara going in, although there are several Elf products I do like (I'm a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes...
Most Helpful Critical Review
Great formula but wand tube need an upgrade
A+ for the actual formula of the mascara and brush the formula is great and stays on without clumping however the tube is not user friendly at all. Way too much product is left on the brush and is very messy. You have to spend more time cleaning the brush off just to use the mascara. F for executi...
2065 results
curls instantly
[I received this product in exchange for my honest review] it gives my lashes a lot of volume and makes them look longer, and almost looked as if they are false. I usually need to curl my lashes before using other mascara, but with this one, I did not need to use a curler because when I applied it, my lashes look like they were already curled so now understand why it's called incredi-curl haha. It is also a waterproof mascara!! I love that, perfect for going swimming or even for tears 🥹
Love the formula, the brush is meh.
[I received this product in exchange for my honest review] Okay, ELF Incredi-Curl Mascara really said "lash lift on a budget." My lashes went from sleepy house cat to flirty Disney princess in two swipes. The curl holds, the pigment's rich, and it doesn't flake even when life does. Now, it's not perfect the wand has a funky little curve that either hugs your lashes or tries to poke your eyeball depending on your coordination level. But when it works, it works. My lashes looked so good I caught myself blinking dramatically for no reason. Basically, it's giving 5-star results with 4-star patience required.
Daily mascara you can rely on
Love this brown mascara! It adds natural volume and lifts my lashes beautifully without clumping. The soft brown shade enhances my eyes subtly, and the curl actually lasts all day. Perfect for a polished, everyday look with effortless definition.
Curls so good!
[I received this product in exchange for my honest review] Love the dark color on my lashes. It doesn't come off at all. I tried this for a couple of weeks to see if I would enjoy it and I truly did. It seems as if it's waterproof also
I love how it curls and separates. It is on the dry side.
[I received this product in exchange for my honest review] This mascara does a great job separating my lashes and giving them a nice, defined look! It feels a little on the dry side, but it still applies well. It wears nicely throughout the day, though since it's a regular formula, it can smudge a bit after a long wear. Overall, a solid everyday mascara!
