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MILK MAKEUP Hydro Grip 12-Hour Hydrating Gel Stick Concealer
or
Highlights
Summary
Milk Makeup's Hydro Grip Gel Concealer is a clean, non-comedogenic gel-to-cream concealer stick with buildable coverage that covers redness, dark circles, & more with a naturally dewy finish.
Benefits
- All-over use
- Blends in seamelssly
- Lightweight buildable coverage
- Leaves a fresh, skin-like finish
- Clinically proven to boost skin's hydration by 22%
- Non-comedogenic + non-irritating
- Clinically + dermatologically tested
- Safe for sensitive skin
Key Ingredients
- Triple-Powered Hyaluronic Acid deeply hydrates skin.
- Blue Agave Extract helps smooth skin texture.
- Skin Barrier Strengthening Complex helps strengthen + moisturize skin barrier.
- Youth Peptide helps reduce the look of fine lines.
- Squalane + Aloe Butter calm and hydrate skin.
- Optical Brighteners reflect light to visibly brighten dark under eyes.
Research Results
- 97% said the concealer does not look dry or patchy after 12 hours
- 97% said the concealer feels comfortable and lightweight on skin after 12 hours
- 95% said the concealer is longwearing up to 12 hours
- 95% said the concealer does not look cakey after 12 hours
- In a consumer perception study of 43 people using the product in a 12-hour period
Item 2651242
On first use, turn the dial at the bottom of the non-retractable stick---listen for the clicks---until a small amount of product is exposed.
On future uses, click up once for just enough coverage.
Swipe over the top with a concealer brush or glide product directly onto skin.
Use a brush, sponge, or fingertips to blend in.
Click again to build up another layer of coverage---remember, it doesn't go back down, so twist up only what you need.
Bis-Diglyceryl Polyacyladipate-2, Caprylic/Capric Triglyceride, C13-15 Alkane, Polyglyceryl-3 Polyricinoleate, Lauryl Laurate, Synthetic Wax, Disteardimonium Hectorite, Helianthus Annuus (Sunflower) Seed Wax, Caprylic/Capric/Myristic/Stearic Triglyceride, Polyricinoleic Acid, Squalane, Capryloyl Glycerin/Sebacic Acid Copolymer, Sodium Hyaluronate, Agave Tequilana Leaf Extract, Salicornia Herbacea Extract, Aloe Barbadensis Leaf Extract, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Helianthus Annuus (Sunflower) Seed Oil, Acetyl Hexapeptide-8, Tocopherol, Silica, Synthetic Fluorphlogopite, Lecithin, Methyl Glucose Sesquistearate, Cetyl Ethylhexanoate, Diheptyl Succinate, Hydrogenated Polyisobutene, Polyglyceryl-3 Laurate, Isostearic Acid, Polyhydroxystearic Acid, Aqua/Water/Eau, Caprylic/Capric Acid, Triethoxycaprylylsilane, Tin Oxide, Titanium Dioxide (CI 77891), CI 77491, CI 77492, CI 77499
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Excellent IF you know how to use it. Here are my tips.
I'd compare this to the AboutFace Illusionist serum concealer, but in a stick form. The NYX sticks are fantastic and cheaper alternative, but lean more natural-soft matte. I'd use the NYX for acne/dark spots and use the Milk stick for my under eyes. Like AF, this has a thick, hydrating, and gel-like...
Most Helpful Critical Review
Not for Dark Circles
If you have very slight discoloration you are trying to conceal, this might work. For dark under eye circles, don't bother, the coverage just isn't there. I've used a brush, my fingers, and a beauty blender and none of them give any amount of coverage. It also creases terribly, even with a primer or...
374 results
17 Stars! Only concealer I can wear
I can't wear concealer. I've tried at least 50 brands over the last 10 years. I got sucked in every time something new came out only to be disappointed all over again. I started seeing reviews about how this one was different. I thought, yeah sure it is. I'm 54 but I have very youthful skin with the exception of some dark circles. In theory, all of these brands I've tried should work fine on me but for some reason anything I put under my eyes for the dark circles I have towards the very inner corner will flake and look awful. I mean AWFUL. So I got ready to waste more money on a concealer that didn't work (because I really hate returning used make up) and I purchased the Milk. I put it on and waited for it to flake and look cakey. But I didn't see anything. Then I waited a few more hours. Then I thought maybe because it was cloudy that I just couldn't see the flakes. Here we are, three days later and I've never been so impressed with a concealer! I don't see flakes in any type of lighting. Outside, inside, none. I went a touch darker with the color (recently read that was better than trying to use light concealer) and I apply it by first using eye cream or regular moisturizer (like always). I found that I like it better when I put it on to my finger first and use my finger to apply it. For me, it's been a miracle. So glad I tried one more. idk what kind of magic this is but it works. Like any make up product, it can get in the creases towards the outer eye if you put too much. Since I don't really need it for the far corners under my eye, I wait a few minutes after I apply and take a Q-tip and rub over where my creases are - but for me, that's with any make up and once I take care of it, it's gone for the day. It was the caking and flaking that was an issue for me. Try it! I don't think you'll be disappointed.
definitely
An Amazing worker @ Ulta recommended me this product, he was amazing, knows his stuff well, i wish i remember his name, but I FORGOT!!!!! Location on Atlantic Blvd & Firestone Street.
Lightweight concealer
Lightweight and easy to apply with fingers. Perfect for the hot weather. Doesn't work as well for spots that are darker.
Wanted to love it
I bought this as a replacement to the MILK Future Fluid Concealer since they don't make my shade anymore. I wanted to love it, but no matter what I do, it slips and slides everywhere. I also don't love the packaging and application is tricky due to the amount of air bubbles.
Not for Dark Circles
If you have very slight discoloration you are trying to conceal, this might work. For dark under eye circles, don't bother, the coverage just isn't there. I've used a brush, my fingers, and a beauty blender and none of them give any amount of coverage. It also creases terribly, even with a primer or a hydrating product underneath (I've also tried it with a setting powder, which made it look cakey, even with a tiny amount). It wears horribly, just looks so dry no matter how you prep. Once you've clicked some product up, you cannot retract it, so the packaging is also terrible. It might be okay for a teen with great skin who is just starting to experiment with makeup, but for anyone else, don't waste your money like I did.