Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer
Offers
(2)
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Yay! You're earning points!
Highlights
Summary
Multi-tasking daily SPF 50 that primes and protects all skin tones with hydrating benefits. Clinically shown to reduce fine lines, boost moisture and smooth texture with a glowy finish and no white cast. Powered by niacinamide, ectoin, and beet root to defend skin and prep it - makeup optional.
Features
- Daily, lightweight, broad-spectrum SPF 50
- Breathable, barrier-strengthening primer and sunscreen
- Forms an antioxidant shield to protect from environmental stress
- Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging
- Blurs and smooths the appearance of uneven texture and fine lines
- Preps and primes skin for smooth, perfected makeup application
- Silky texture blends invisibly with no white cast, residue, piling or greasy feeling
- Microbiome-friendly by creating a balanced environment for optimal skin health
- Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection
- Uplifting citrus scent with fresh, herbaceous undertones
- Wear alone for a smooth, radiant look or with makeup for staying power without disruption
- Suitable for all skin types and tones
- Paraben-Free, Gluten-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free
- Clinically tested, Dermatologist tested and Noncomedogenic
Key Ingredients
- Niacinamide helps blur the look of dark spots and refines surface texture
- Ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress
- Beet Root helps improve the look of skin texture and helps retain moisture
- Bisabolol helps soothe and calm sensitive skin
- Acetyl Zingerone helps reduce redness, fine lines and signs of aging
Research Results
- *In an 8-week independent study with 32 women:
- 100% showed up to 57% more moisture instantly*
- 100% saw fine lines and wrinkles visibly soften in 4 weeks*
- 97% showed improvement in moisture levels after 18 hours*
- 81% saw dark spots fade*
- 96% saw no white cast, no greasy feel*
- *In an 8-week independent study of 32 women
Item 2640725
HOW TO APPLY:
For optimal sun protection, apply 15 minutes before sun exposure.
Apply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount).
Blend into skin using fingertips.
Don't forget about the ears, neck, and decolleté area.
Apply daily as the last step in your skincare routine and before makeup (if any).
Allow the formula to absorb into skin before applying makeup.
Re-apply at least every 2 hours for optimal sun protection benefits.
PRO TIPS:
Use alone for a hydrated, radiant look or as the perfect base for a flawless makeup application.
Reapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection.
Use a water-resistant sunscreen if swimming or sweating.
Water/Aqua/Eau, Isododecane, Butyloctyl Salicylate, Polymethylsilsesquioxane, Glycerin, Butylene Glycol, C12-15 Alkyl Benzoate, Niacinamide, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Sodium Polyacryloyldimethyl Taurate, Gluconolactone, Argania Spinosa Kernel Oil, Acetyl Zingerone, Fragrance, Tocopherol, Tocopheryl Acetate, Acetyl Glucosamine, Ectoin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bisabolol, Sodium Benzoate, Potassium Hydroxide, Potassium Lactate, Sodium Dilauramidoglutamide Lysine, Lactic Acid, Calcium Gluconate, Geraniol, Linalool.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Glowy, Protective, Priming
I received a complimentary bottle Anastasia Beverly Hills Hydra Prime SPF 50 in exchange for my honest review, and I'm giving it a full five, shining stars. The packaging is luxurious yet practical, with a sleek, travel-friendly pump that dispenses the perfect amount with no mess or waste. The effe...
Most Helpful Critical Review
Pilled on my skin 💔
[I received this product in exchange for my honest review] I truly love this brand, so when I got the chance to try their new product, I didn't hesitate for a second. The sun protection is excellent — I spent hours in direct sunlight and didn't get burned at all, which speaks to how well it perform...
703 results
Keep me feeling hydrated and protected
I use this every morning after my moisturizer and it leaves me skin feeling moisturized. It does not peal. The consistency is thick which is nice so it doesn't run down my face. It has a lot of product and is worth the price.
Best spf ever!
[I received this product in exchange for my honest review] I've been using this SPF primer for a few weeks now and I'm genuinely impressed. The texture is lightweight and smooth, so it blends easily without feeling greasy or heavy on the skin. It sits beautifully under makeup—foundation applies more evenly and lasts longer throughout the day without separating or creasing.
Luxurious primer and sunscreen in one!
I did not expect to fall in love with this, but here we are. Hydra Prime feels like someone finally understood that I want sunscreen, primer, and a tiny bit of luxury all in one tube. The texture is that perfect silky-gel situation — it glides on like a hydrating serum, no pilling, no weird white cast, no heavy sunscreen smell.
Strong spf scent but overall good product
I really like how smooth and hydrating this product feels, and it gives me a nice glow with no white cast. A little bit goes a long way. My only downside is the strong SPF scent, but overall it performs really well!
You need that's
For my skin type that is super dry. This primer allows me to moisturize the skin, that the makeup does not break and that it also contains sunscreen. For me. It's one of the best primes I've ever tried