Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Summary
Multi-tasking daily SPF 50 that primes and protects all skin tones with hydrating benefits. Clinically shown to reduce fine lines, boost moisture and smooth texture with a glowy finish and no white cast. Powered by niacinamide, ectoin, and beet root to defend skin and prep it - makeup optional.
Features
- Daily, lightweight, broad-spectrum SPF 50
- Breathable, barrier-strengthening primer and sunscreen
- Forms an antioxidant shield to protect from environmental stress
- Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging
- Blurs and smooths the appearance of uneven texture and fine lines
- Preps and primes skin for smooth, perfected makeup application
- Silky texture blends invisibly with no white cast, residue, piling or greasy feeling
- Microbiome-friendly by creating a balanced environment for optimal skin health
- Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection
- Uplifting citrus scent with fresh, herbaceous undertones
- Wear alone for a smooth, radiant look or with makeup for staying power without disruption
- Suitable for all skin types and tones
- Paraben-Free, Gluten-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free
- Clinically tested, Dermatologist tested and Noncomedogenic
Key Ingredients
- Niacinamide helps blur the look of dark spots and refines surface texture
- Ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress
- Beet Root helps improve the look of skin texture and helps retain moisture
- Bisabolol helps soothe and calm sensitive skin
- Acetyl Zingerone helps reduce redness, fine lines and signs of aging
Research Results
- *In an 8-week independent study with 32 women:
- 100% showed up to 57% more moisture instantly*
- 100% saw fine lines and wrinkles visibly soften in 4 weeks*
- 97% showed improvement in moisture levels after 18 hours*
- 81% saw dark spots fade*
- 96% saw no white cast, no greasy feel*
- *In an 8-week independent study of 32 women
Item 2640725
HOW TO APPLY:
For optimal sun protection, apply 15 minutes before sun exposure.
Apply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount).
Blend into skin using fingertips.
Don't forget about the ears, neck, and decolleté area.
Apply daily as the last step in your skincare routine and before makeup (if any).
Allow the formula to absorb into skin before applying makeup.
Re-apply at least every 2 hours for optimal sun protection benefits.
PRO TIPS:
Use alone for a hydrated, radiant look or as the perfect base for a flawless makeup application.
Reapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection.
Use a water-resistant sunscreen if swimming or sweating.
Water/Aqua/Eau, Isododecane, Butyloctyl Salicylate, Polymethylsilsesquioxane, Glycerin, Butylene Glycol, C12-15 Alkyl Benzoate, Niacinamide, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Sodium Polyacryloyldimethyl Taurate, Gluconolactone, Argania Spinosa Kernel Oil, Acetyl Zingerone, Fragrance, Tocopherol, Tocopheryl Acetate, Acetyl Glucosamine, Ectoin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bisabolol, Sodium Benzoate, Potassium Hydroxide, Potassium Lactate, Sodium Dilauramidoglutamide Lysine, Lactic Acid, Calcium Gluconate, Geraniol, Linalool.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Glowy, Protective, Priming
I received a complimentary bottle Anastasia Beverly Hills Hydra Prime SPF 50 in exchange for my honest review, and I'm giving it a full five, shining stars. The packaging is luxurious yet practical, with a sleek, travel-friendly pump that dispenses the perfect amount with no mess or waste. The effe...
Most Helpful Critical Review
Pilled on my skin 💔
[I received this product in exchange for my honest review] I truly love this brand, so when I got the chance to try their new product, I didn't hesitate for a second. The sun protection is excellent — I spent hours in direct sunlight and didn't get burned at all, which speaks to how well it perform...
711 results
worth it!!
the primer is definitely worth the price. I love how I can layer products without it peeling or feeling like it's too much on my face. Would recommend to everyone

Decent primer though with some flaws
[I received this product in exchange for my honest review] The primer itself is pretty decent as far as primers go, but it does have a scent (likely from the spf element). I think I would prefer to use a primer and separate spf as it does feel a bit greasy on application.
Too faced 3 in 1 dupe
If you're looking for a dupe for the Too Faced Hangover Primer, this is it!! It glides on so easy and leaves your base so SMOOTH. I love it.
not for me
doesnt hold makeup on the skin annoying squeeze bottle
Dewy primer
This primer is great against the skin. It has a very soft feel to it and the skin absorbs it well. It definitely is a more dewy finish, as it appeals more to dry skin types. I love that this primer has SPF, in case my moisturizer doesn't have any so it protects the skin while in the sun.
