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Anastasia Beverly Hills Hydra Prime SPF 50 Hydrating Face Primer
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Summary
Multi-tasking daily SPF 50 that primes and protects all skin tones with hydrating benefits. Clinically shown to reduce fine lines, boost moisture and smooth texture with a glowy finish and no white cast. Powered by niacinamide, ectoin, and beet root to defend skin and prep it - makeup optional.
Features
- Daily, lightweight, broad-spectrum SPF 50
- Breathable, barrier-strengthening primer and sunscreen
- Forms an antioxidant shield to protect from environmental stress
- Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging
- Blurs and smooths the appearance of uneven texture and fine lines
- Preps and primes skin for smooth, perfected makeup application
- Silky texture blends invisibly with no white cast, residue, piling or greasy feeling
- Microbiome-friendly by creating a balanced environment for optimal skin health
- Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection
- Uplifting citrus scent with fresh, herbaceous undertones
- Wear alone for a smooth, radiant look or with makeup for staying power without disruption
- Suitable for all skin types and tones
- Paraben-Free, Gluten-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free
- Clinically tested, Dermatologist tested and Noncomedogenic
Key Ingredients
- Niacinamide helps blur the look of dark spots and refines surface texture
- Ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress
- Beet Root helps improve the look of skin texture and helps retain moisture
- Bisabolol helps soothe and calm sensitive skin
- Acetyl Zingerone helps reduce redness, fine lines and signs of aging
Research Results
- *In an 8-week independent study with 32 women:
- 100% showed up to 57% more moisture instantly*
- 100% saw fine lines and wrinkles visibly soften in 4 weeks*
- 97% showed improvement in moisture levels after 18 hours*
- 81% saw dark spots fade*
- 96% saw no white cast, no greasy feel*
- *In an 8-week independent study of 32 women
Item 2640725
HOW TO APPLY:
For optimal sun protection, apply 15 minutes before sun exposure.
Apply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount).
Blend into skin using fingertips.
Don't forget about the ears, neck, and decolleté area.
Apply daily as the last step in your skincare routine and before makeup (if any).
Allow the formula to absorb into skin before applying makeup.
Re-apply at least every 2 hours for optimal sun protection benefits.
PRO TIPS:
Use alone for a hydrated, radiant look or as the perfect base for a flawless makeup application.
Reapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection.
Use a water-resistant sunscreen if swimming or sweating.
Water/Aqua/Eau, Isododecane, Butyloctyl Salicylate, Polymethylsilsesquioxane, Glycerin, Butylene Glycol, C12-15 Alkyl Benzoate, Niacinamide, Fructooligosaccharides, Beta Vulgaris (Beet) Root Extract, Sodium Polyacryloyldimethyl Taurate, Gluconolactone, Argania Spinosa Kernel Oil, Acetyl Zingerone, Fragrance, Tocopherol, Tocopheryl Acetate, Acetyl Glucosamine, Ectoin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Bisabolol, Sodium Benzoate, Potassium Hydroxide, Potassium Lactate, Sodium Dilauramidoglutamide Lysine, Lactic Acid, Calcium Gluconate, Geraniol, Linalool.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Glowy, Protective, Priming
I received a complimentary bottle Anastasia Beverly Hills Hydra Prime SPF 50 in exchange for my honest review, and I'm giving it a full five, shining stars. The packaging is luxurious yet practical, with a sleek, travel-friendly pump that dispenses the perfect amount with no mess or waste. The effe...
Most Helpful Critical Review
Pilled on my skin 💔
[I received this product in exchange for my honest review] I truly love this brand, so when I got the chance to try their new product, I didn't hesitate for a second. The sun protection is excellent — I spent hours in direct sunlight and didn't get burned at all, which speaks to how well it perform...
717 results
Good primer
[I received this product in exchange for my honest review] I like this primer. It's not overly silicone-y or sticky. A nice in between and lays nicely under foundation. I think it is unscented but it smells like Baby Coppertone from the 90's which I don't mind at all. I can't speak for the sun protection aspect as I haven't worn it during the day time. Overall I would switch to this primer as my staple.
Works but kinda pricey!
[I received this product in exchange for my honest review] I really liked the ease of using this 2 in 1 product which is both a primer and a sunscreen with SPF 50. As someone who doesn't like to use sunscreen a lot because of the way it pills with my makeup on, this product did not do that. It was great to take on vacation to get the protection from the sun and have my makeup sit nicely. It did have a sunscreen scent to it which I didn't mind. I do think the product is a bit expensive for what it is but at least it works!
Lightweight, hydrating, non-greasy sunscreen primer
[I received this product in exchange for my honest review] As someone who juggles skincare, sun protection, and makeup every day, I'm always on the hunt for multitasking products that actually deliver. Hydra Prime SPF 50 from Anastasia Beverly Hills promised to be one of those — a hybrid sunscreen + primer + moisturizer, and after testing it for two weeks, I'm seriously impressed. The formula feels more like a lightweight moisturizer than a traditional sunscreen, and blends effortlessly into the skin with no white cast — even on deeper skin tones. The finish is radiant but not greasy. It does contain light fragrance and some essential oil derivatives.

Amazing! Perfect for combination skin.
[I received this product in exchange for my honest review] The packing was simple and easy to open. Works beautifully on dry and combination skin. Scent wasn't harsh at all. The texture was rich and creamy. And the value is a bit pricey but over all with it.
Lightweight SPF that packs in the hydration
[I received this product in exchange for my honest review] This is the first time I'm trying this product and love how easily it absorbs into my skin. It's lightweight but still hydrates well. It has a really mild scent that is barely there- allowing for both those to love a scent and ones who would rather leave it. The product is easy to toss in my purse to reapply throughout the day. I love a good 2 in one that allows me to get going with my day.
