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Summary
Meet your everyday, your-lashes-but-better mascara. This next-level tubing formula wraps each lash in lightweight tubes to deliver soft length, healthy-looking definition, and naturally fanned-out lashes that feel comfortable all day.
Benefits
YOUR LASHES, BUT BETTER: This next-level tubing mascara naturally enhances every lash with soft length, root-to-tip strength, and long-wearing, fanned-out definition.
SMUDGE-PROOF & FLAKE-FREE: No more raccoon eyes. Lightweight tubing technology wraps each lash for all-day wear that won't smudge, flake, clump, or budge.
LASH SERUM INGREDIENTS: Infused with Biotin (Vitamin B7), Peptides and Red Clover Extract to support lash repair, natural lash growth, and stronger lashes over time.
EFFORTLESS REMOVAL: Unlike traditional waterproof mascaras, our tubing formula slides off with just warm water—no rubbing, tugging, or harsh makeup removers needed.
OPHTHALMOLOGIST-TESTED FOR SENSITIVE EYES: Formulated with sensitive eyes in mind and suitable for contact lens wearers. Clinically evaluated by an ophthalmologist and shown to be non-irritating after 30 days of daily use.
SUSTAINABLE PACKAGING: Made with 70% post-consumer recycled (PCR) materials.
VEGAN, CRULETY-FREE, GLUTEN-FREE, PARABEN-FREE, SULFATE-FREE, FREE OF CARBON BLACK, NO PFAS
Key Ingredients
- Peptides & Red Clover Extract – support longer, thicker, stronger lashes
- Vitamin B7 (Biotin) – fortifies and helps prevent breakage
- Pea Sprout Extract – nourishes brittle lashes and boosts growth
- Shea Butter – conditions for healthy, glossy lashes
Key Notes
- The clean, long-wearing formula is four years in the making and won't smudge, budge, clump, or flake. Powered by lash-loving ingredients like Biotin (Vitamin B7) and Peptides, it helps support stronger, healthier-looking lashes with every wear. Ophthalmologist-tested and formulated with sensitive eyes in mind.
Item 77002367
How to use: Apply mascara at the base of your lashes and sweep upward from root to tip, coating each lash for instant length and definition. Designed to be one coat and done, but for added impact, allow each coat to dry for a few seconds before layering.
How to remove: Unlike traditional mascaras, our tubing formula removes effortlessly with warm water. The lightweight tubes gently slide off each lash—no scrubbing, tugging, or harsh removers needed.
Aqua/water/eau, Polyacrylate-21, Alcohol Denat., Glycerin, Dimethicone, Glyceryl Stearate SE, VP/Eicosene Copolymer, Butylene Glycol, Butyrospermum Parkii (Shea) Butter, Copernicia Cerifera (Carnauba) Wax, Palmitic Acid, Phenoxyethanol, Tromethamine, Stearic Acid, Trideceth-6 Phosphate, Caprylyl Glycol, Xanthan Gum, Acacia Senegal Gum, Sodium, Dehydroacetate, Sodium Benzoate, Dipropylene Glycol, Potassium Sorbate, Ethylhexylglycerin, Glyceryl Caprylate, Cellulose, Pisum Sativum (Pea) Sprout Extract, Sodium Phytate, Dextran, Biotin, Synthetic Beeswax, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, [+/- Iron Oxides (CI 77499)]
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Better than thrive!
I love this mascara. I have sensitive eyes and all mascaras burn from the fumes plus I wear face oil so natural mascaras bleed within 30 minutes. This one is perfect! It doesn't smudge or flake, it glides on nicely and doesn't clump. I have thin eyelashes so others tend to weigh heavy and clump but ...
Most Helpful Critical Review
Decent overall, with room to improve
I love most of the products from Alleyoop (and rave about them as well as recommend them) but this mascara is a pass for me. It was very light and thin and barely looked like I had any mascara on at all. So imagine my surprise when about 4 hours into my day, I looked in the mirror and had tons of fl...
44 results
Flakes off :(
Ive been an avid Thrive Causmetics mascara fan but it has a tendency to flake so I was hunting for another tubing mascara. Alleyoop claims it doesnt flakes - wrong. It flakes more than the thrive tubing mascara :(
BUY BUY BUYYY
⭐️⭐️⭐️⭐️⭐️ get it before its gone
Best for daytime look
Verified Buyer
Reviewed at

I've worn this now a couple times and it doesn't budge. It is a nice color and has more of a natural look rather than a WOW. Washes off fairly easily. Good for daytime use.
Travel size
Verified Buyer
Reviewed at

Perfect for traveling, love the new brown! My new choice!
No eye irritation or smudging
Verified Buyer
Reviewed at

First mascara that doesn't irritate my eyes AND doesn't smudge. I'm glad they offered a mini so I could try it first. I will be buying the full size. Thanks alleyoop!