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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Give Back
PÜR Fully Charged Mascara Primer Powered by Magnetic Technology adds a sheer layer under mascara to boost volume, length & hold lash curl while delivering lash-nourishing ingredients.
Benefits
- Coats lashes with lash-loving, conditioning ingredients to increase the appearance of healthier, longer-looking lashes.
- Adds volume and curl for added definition.
- Creamy mascara formula creates the perfect base, enhancing the overall performance of mascara.
Key Ingredients
- Carnauba Wax separates and sets each lash for all day length, volume, and curl, creating the perfect mascara primer for your mascara for maximum product performance.
- Vitamin B5, also known as Panthenol, nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
- Rich in Sunflower Seed Oil, a lightweight, hydrating oil that nourishes eyelashes and soothes skin.
- Together, Vitamin B5 and Sunflower Seed Oil condition dry, brittle lashes resulting in fuller, longer-looking lashes.
Formulated Without
- Aluminum
- Animal Derived Ingredients
- Formaldehyde
- Gluten
- Lead
- Mineral Oil
- Parabens
- Paraffin
- Petrolatum
- Phthalate
- Silicones
- Sulfates
- Talc
First apply a coat of Fully Charged primer to top and bottom lashes and allow to dry. Then apply one to two coats of Fully Charged Mascara to top and bottom lashes to achieve a dramatic lash look.
Aqua, Glyceryl Stearate, C18-36 Acid Triglyceride, VP/Methacrylamide/Vinyl Imidazole Copolymer, Cetyl Palmitate, Stearic Acid, Propandiol, Steareth-20, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, PVP, Steareth-2, Phenoxyethanol, Polyquatrinum-10, Phospholipids, Helianthus Annuus (Sunflower) Seed Oil, Panthenol, Dipropylene Glycol, Magnesium Aluminum Silicate, Hydroxyethylcellulose, Aminomethyl Propanol, Caprylyl Glycol, Chlorophensin, Disodium EDTA.
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Reviews
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by PowerReviews
Ratings Distribution
Best Uses
- 25Anytime
- 12Daytime
- 12Going Out
- 1Upper lashes but sometimes lower too
- 1All the time
Describe Yourself
- 12Trendy Style
- 10Classic Style
- 6Natural Style
- 1I'm a middle aged women and I use make-up daily.
- 1Love make up
Most Helpful Positive Review
My new favorite primer! Works well!
First of all, Fully Charged is one of my all time favorite mascaras! It separates like no other, and I like it so much better than Better than Sex mascara. It doesn't clump as much as Too Faced. I got this duo set over Christmas with this primer, and can I say, WOW! It makes such a difference!...
Most Helpful Critical Review
Just okay
To me, this product was just okay. It did what it is supposed to do, but it also didn't make much of a difference to me. My regular mascara works just as well without it. It was just an extra step, that didn't seem extremely necessary. I even waited a couple of minutes to make sure the mascara prime...
114 results
Reduction in shedding lashes
Separates my lashes , promotes growth, builds volume , gives mascara something to hold on to . Last all day no smudge.
Just okay
I tried the PUR mascara primer and noticed small changes. The first was that there was more volume at the base of the lashes when applied, and it gave some extra length, but nothing was really noticeable. I did like that it made the mascara easier to wash off with less raccoon eyes and leftover makeup. Do I think it's worth it? Eh, it was just okay, but it did put an extra step in my routine and another product.
Just okay
I tried the PUR mascara primer and noticed small changes. The first was that there was more volume at the base of the lashes when applied, and it gave some extra length, but nothing was really noticeable. I did like that it made the mascara easier to wash off with less raccoon eyes and leftover makeup. Do I think it's worth it? Eh, it was just okay, but it did put an extra step in my routine and another product.
Just okay
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I tried the PUR mascara primer and noticed small changes. The first was that there was more volume at the base of the lashes when applied, and it gave some extra length, but nothing was really noticeable. I did like that it made the mascara easier to wash off with less raccoon eyes and leftover makeup. Do I think it's worth it? Eh, it was just okay, but it did put an extra step in my routine and another product.
Looks great and lasts all day
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I generally like this fully charged by PÜR but I'm having a little trouble with it clumping up when applying. I think the magnetic technology behind it is absolutely mind-blowing tough. Once applied (and clumps removed), I really like it - it adds volume and lasts nicely all day.