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PÜR Fully Charged Mascara Primer Powered by Magnetic Technology #1
PÜR Fully Charged Mascara Primer Powered by Magnetic Technology #1

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PÜRFully Charged Mascara Primer Powered by Magnetic Technology

Item 2523941

4.6 out of 5 stars. 79 reviews
Size:0.44 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free
  • Give Back

PÜR Fully Charged Mascara Primer Powered by Magnetic Technology adds a sheer layer under mascara to boost volume, length & hold lash curl while delivering lash-nourishing ingredients.



  • Coats lashes with lash-loving, conditioning ingredients to increase the appearance of healthier, longer-looking lashes.
  • Adds volume and curl for added definition.
  • Creamy mascara formula creates the perfect base, enhancing the overall performance of mascara.

Key Ingredients

  • Carnauba Wax separates and sets each lash for all day length, volume, and curl, creating the perfect mascara primer for your mascara for maximum product performance.
  • Vitamin B5, also known as Panthenol, nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
  • Rich in Sunflower Seed Oil, a lightweight, hydrating oil that nourishes eyelashes and soothes skin.
  • Together, Vitamin B5 and Sunflower Seed Oil condition dry, brittle lashes resulting in fuller, longer-looking lashes.

Formulated Without

  • Aluminum
  • Animal Derived Ingredients
  • Formaldehyde
  • Gluten
  • Lead
  • Mineral Oil
  • Parabens
  • Paraffin
  • Petrolatum
  • Phthalate
  • Silicones
  • Sulfates
  • Talc

How To Use

First apply a coat of Fully Charged primer to top and bottom lashes and allow to dry. Then apply one to two coats of Fully Charged Mascara to top and bottom lashes to achieve a dramatic lash look.


Aqua, Glyceryl Stearate, C18-36 Acid Triglyceride, VP/Methacrylamide/Vinyl Imidazole Copolymer, Cetyl Palmitate, Stearic Acid, Propandiol, Steareth-20, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, PVP, Steareth-2, Phenoxyethanol, Polyquatrinum-10, Phospholipids, Helianthus Annuus (Sunflower) Seed Oil, Panthenol, Dipropylene Glycol, Magnesium Aluminum Silicate, Hydroxyethylcellulose, Aminomethyl Propanol, Caprylyl Glycol, Chlorophensin, Disodium EDTA.

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