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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Let the shine come through with Better Not Younger's fragrance-free, hypoallergenic revitalizing shampoo designed to gently cleanse and add luster and shine to aging hair without irritating even the most sensitive scalps.
Benefits
- Gently cleanses while adding shine without weighing hair down.
- Formulated with scalp and hair-friendly ingredients like chia seed and yuzu that nourish and strengthen tresses.
- Eco-friendly bottle made from 25% post-consumer resin (recycled plastic).
- Vegan. Cruelty-free. Safe for color-treated hair.
- Made in the USA
- For all hair types: straight, wavy or curly hair.
Key Ingredients
- Chia Seed: Rich in protein, minerals, and omega-3 to help strengthen hair and retain moisture for natural shine.
- Galactoarabinan (from pine): Helps to thicken the appearance of hair.
- Yuzu: Helps boost hair strength, while supporting scalp conditioning.
Formulated Without
- Sulfates
- Parabens
- Wet hair and lather a quarter-size amount in hands.
- Apply to the hair and massage formula into the scalp. Ideal for thinning hair concerns.
- Rinse well.
- Follow with Better Not Younger's Full Transparency Conditioner or Hair Butter Masques.
Note: Better Not Younger's formulas are specifically designed to help your hair improve with age for Better Hair Ahead.
Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Galactoarabinan,Salvia Hispanica Seed Extract, Glycerin, Trehalose, Xylitol, Panthenol, Camellia Sinensis (Green Tea) Leaf Extract, Sodium Phosphate, Caprylyl/Caprylglucoside, Niacin, Citrus Junos (Yuzu) Extract, Panax Ginseng Extract,Rosmarinus Officinalis (Rosemary) Extract, Biotin, Sodium Cocoyl Isethionate, Caprylyl Glycol, Glyceryl Laurate, Glyceryl Undecylenate.
*Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Questions
Ask a QuestionQ&A
Showing 5 out of 10 Questions
- Q
Can this be used on a daily basis?
- Asked by Lupe
- Official Answer By Better Not Younger - Brand EngageYes! it can be used daily!Was this answer helpful to you
- Q
Is this safe for hair treated with the brazilian blow out?
- Asked by Theresa
- Official Answer By Better Not Younger - Brand EngageYes! All our products are safe for color-treated, keratin-treated and chemically-treated hair!Was this answer helpful to you
- Q
Does this have protein in it?
- Asked by Mrcs
- Official Answer By Better Not Younger - Brand EngageYes, both of our Full Transparency fragrance-free and hypoallergenic products do contain proteins from Chia Seeds, and Salvia Hispanica Seed Extract.Was this answer helpful to you
- Q
Can this product be used on color treated hair?
- Asked by No
- Official Answer By Better Not Younger - Brand EngageYes! All BNY products are safe for color treated hair!Was this answer helpful to you
- Q
Does it have any form of silicone in it?
- Asked by MamaG
- Official Answer By Better Not Younger - Brand EngageWe use a specific blend of amodimethicone and dimethicone for a select group of products to help smooth and protect mature hair and help increase manageability and conditioning. The Full Transparency Shampoo does not have any, but the Full Transparency Conditioner does. We provide the full ingredient list of each product on our website.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Very Curly Hair
- 2Wavy Hair
- 1Straight Hair
Most Helpful Positive Review
This shampoo is my go-to
This shampoo is my go-to for every hair wash. It leaves my hair manageable. The combo of this shampoo and the partner conditioner really makes my hair shine. The only reason I gave it 4 stars instead of 5 stars is because my experience with shipping is that it takes longer than most other products I...
Most Helpful Critical Review
Disappointed
Not great for me. Unfortunately this shampoo and also the BNY purple shampoo made my hair feel too dry and stripped of much need moisture. I thought of returning it after the first use but I had bought it with a special discount code and the return postage cost almost as much as I paid for the shamp...
69 results
Yes I am buying more
Hair Type Wavy Hair
This is the best for sensitive skin and I have tried everything from seen to candidate. This is the only shampoo and conditioner I will ever use!!!! I have even tried children's products and everything made my head itch and break out. I can't say enough about this product!!
Yes please
Hair Type Straight Hair
Verified Buyer
I'm 47 and color my hair, some days it's wild but I will say this shampoo hits different, I really like it and purchased it twice so far. I first discovered it as a sample. My hair is smoother looking and feels clean and nice.
So far so good!
Verified Buyer
Reviewed at
I have been using the volume shampoo and conditioner, and I love the combo. I decided to mix things up by trying this pure shampoo. It leaves my hair clean and revitalized. Highly recommend.
Favorite shampoo
Verified Buyer
Reviewed at
I love this I tried so many shampoos and this has been so gentle but purifying on my sensitive scalp. Keeps my wavy hair volumized. My Hg!!!
Full transparency pure shampoo
Verified Buyer
Reviewed at
I've been using over a year and love it. My white hair doesn't change colors (yellow) and it's perfect for my curly frizzy hair.