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Summary
KVD Beauty's lengthening and defining Full Sleeve Long + Defined Tubing Mascara creates 24-hour, flake-proof, smudge-resistant sleeves around every lash, and removes easily with warm water.
Benefits
- Mini size stashes away for maxed-out lashes on the go
- Clinically demonstrated to lengthen, curl, volumize & lift lashes
- 24H Tat-Tubing Technology builds 360 degree ultra-resistant polymer sleeves around every lash
- Stands up to humidity & sweat
- Flake & clump-proof, smudge-resistant 24-hour long wear
- Ink-black volume won't weigh your curl down
- Easily removes with warm water & gentle pressure from your fingertips
- First-of-its-kind brush features filigree bristles for clump-proof coverage & a fanned-out effect
- 100% vegan
Research Results
- 100% of users agree this mascara is easy to apply, build & layer*
- 100% of users agree this mascara stayed intensely black and did not weigh down their lashes*
- 97% of users agree this mascara easily & gently removes with just warm water*
- Non-irritating water removal - even on sensitive eyes*
- *Based on a clinical study on 31 volunteers, immediately after application and after 8 hours
Key Ingredients
- Acacia senegal gum helps the formula stretch over lashes for length & definition
- Berry wax creates lightweight, velvety volume without weighing your curl down
Item 2620724
Wipe off excess formula on the brush against the rim of the tube before applying. Start with one coat and build up while the formula is still wet to prevent clumping. Wiggle the wand at the base of lashes and comb through to coat each lash. Turn the wand vertically and lightly graze lashes for added length. Keep it turned vertically to reach the inner corner and lower lash line.
Easy Water Removal: Wet your fingers with warm water and press against your lashes for a few seconds. Use gentle pressure to easily slide the sleeves off your lashes.
Aqua/Water/Eau, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Rhus Verniciflua Peel Wax, Polyurethane-35, Butylene Glycol, Polyglyceryl-10 Stearate, Cetearyl Alcohol, Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Kaolin, Helianthus Annuus (Sunflower) Seed Oil, Bambusa Vulgaris Sap Extract, Phenoxyethanol, Potassium Hydroxide, Ethylhexylglycerin, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Sodium Benzoate, Sodium Dehydroacetate, Methylpropanediol, Trimethyl Pentanyl Diisobutyrate, Phenylpropanol, Tocopherol, Disodium Phosphate, Sodium Phosphate, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Full-Cover
KVD Vegan Beauty has revolutionized the makeup industry by providing consumers with high-quality, cruelty-free products. Their Full Coverage Mascara is a game-changer in the mascara world, offering intense, voluminous lashes without the use of any animal-derived ingredients. One of the most appeali...
Most Helpful Critical Review
Would not buy even for $1
This mascara is SO BAD I want to warn others. No separation at all just clumps. Tried wiping extra off on tube, tissue paper; and even tried the applicator from my favorite mascara. It just blobs on. Thick and clunky. The wand is horrible too. Side bristles do not separate and tip holds way too much...
487 results
Finally a mascara that works for me
Verified Buyer
Reviewed at

I received this in my Allure Beauty Box. I'm usually disinterested when I get a mascara bc I haven't been able to wear any mascara for years (I have a medical condition that affects my eyes so they water and get agitated easily, and no mascara seems to work with this). Also, I have no more than 30 actual lash hairs per eye and they're all short and stubby (I met with a local lash extension expert and was told that my existing lashes are so few and so short that the extensions probably wouldn't take). So I wasn't excited about this product in my monthly box. But I chose to try it. I CAN FINALLY WEAR MASCARA!!!! I did go overboard the first time by using four coats (when you don't have lashes and suddenly do, you get excited like I did lol). In addition to my eye watering issue, I also have to blink a lot and that always leads to raccoon eyes for me. BUT NOT WITH THIS PRODUCT! It's def a tubing product, in that I gained lash length that defied my stubby lash hair length. (I'm old enough to remember when tubing mascaras first came out; you put on the tubing filament product then applied the actual mascara…this seems to incorporate both into one product). I am so excited that after 25 years I've found a mascara I can wear daily without any smudging even in light of my eye issues. The only small con I found with this is that after several hours I did have a tiny bit of flaking. But it was TINY. Yay KVD, this is one of those life changing products for me! HIGHLY HIGHLY RECOMMEND!!!
Lengthening & easy to take off
Love this! So easy to take off and looks great! Perfect for my every day lash
Does what is says! Great
Verified Buyer
Reviewed at

Does what is says! Great lashes and doesn't come off!
Nope!
Beautiful packaging! Horrible brush, amd nakes lashes clumpy. I will stick to the Fenty Beauty mascara! I get loads if compliments on my lashes with that on.
Does not work
This is some of the worst mascara I have tried. I have used it with and without lash primer, and it doesn't really make a difference. I do not find that it lengthen my lashes at all. It barely coats them, does not make them volume us at all and it seems to just get all over my eyelid. The tube feels so light compared to other mascaras I have. I'm not a fan of the rubber brushes and this one is definitely weird and is supposed to help with the tubing, but it did nothing for my lashes. Does not lift curl or extend them at all. I have thin, short straight lashes.