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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Virtue Flourish Thickening Styling Treatment immediately plumps each individual strand for instant thickness and all-day volume that accumulates with each use, creating sustained body and fullness.
Benefits
- Thickens, volumizes, hydrates, and repairs all types of fine or thinning hair.
- Protects against heat up to 450°F.
- Treats and repairs hair with Alpha Keratin 60ku Clinical and supporting ingredients.
- Ideal for anyone who wants fuller, thicker, plumper hair.
- A powdery, weightless, soufflé-like cream.
- Fragrance: A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
Key Ingredients
- Virtue Flourish's 100% bio-identical protein, Alpha Keratin 60ku Clinical, targets and repaves damaged areas of the cuticle and fills in keratin deficiencies for plumper strands.
- Rice Starch & Specialty Corn Starch plump each strand and provide natural hold and added volume.
- Honokiol (Magnolia Bark Extract) helps preserve elasticity and structure of hair.
Research Results
- Clinically proven to immediately increase volume*
- Provides up to 450°F heat protection*
- With continued use, hair looks fuller and plumper and feels thicker and stronger**
- *Clinical instrumentation study of control vs. Thickening Styling Treatment.
- **Consumer perception study of 50 women who used the product for 2 weeks.
Dispense a nickel-size amount into hands, rub together, and apply from roots to ends on damp or dry hair. Style as desired.
Aqua (Water, Eau), Isoamyl Laurate, Propanediol, Polyimide-1, Squalane, Keratin, Tremella Fuciformis Polysaccharide, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Sodium Hyaluronate, Larix Europaea Wood Extract, Saccharomyces Cerevisiae Extract, Panthenol, Sodium Polyacrylate Starch, Caesalpinia Spinosa Fruit Extract, Magnolia Officinalis Bark Extract, Helianthus Annuus (Sunflower) Sprout Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Tocopherol, Camellia Sinensis Leaf Extract, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Vegetable Protein, Galactoarabinan, Salvia Hispanica Seed Extract, Oryza Sativa (Rice) Extract, Hydrolyzed Corn Starch, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Powder, Rosmarinus Officinalis (Rosemary) Leaf Extract, Raphanus Sativus (Radish) Seed Extract, Octyldodecyl Oleate, Sodium Dilauramidoglutamide Lysine, Dextran, Pectin, Sorbitan Isostearate, Caprylyl Glycol, Glycine, Maltodextrin, Trehalose, Xylitol, Cellulose, Glycerin, 1,2-Hexanediol, Gluconolactone, Sodium Metabisulfite, Carbomer, Cetearyl Alcohol, Glyceryl Stearate SE, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Zinc Chloride, Calcium Gluconate, Quaternium-95, Butylene Glycol, Octyldodecanol, Sodium Phosphate, Ethylhexylglycerin, Phytic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Sodium Phytate, Sodium Benzoate, Sodium Hydroxide, Benzyl Alcohol, Isoeugenol, Citric Acid, Linalool, Limonene, Benzyl Benzoate, Geraniol, Hexyl Cinnamal, Citral, Citronellol.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Does this product protect against frizz in addition to the thickening and heat protection properties?
- Asked by BostonBroad
- Official Answer By Virtue - Brand EngageYes, the third ingredient Dimethicone is used for light hydration and frizz control.Was this answer helpful to you
- Q
Is this more of a conditioner or a styling product such as a mousse.Will I still need to use a styling mousse after applying this to washed hair?
- Asked by Lovely
- Official Answer By Virtue - Brand EngageHi, This is more of a souffle style Mousse. It's not as conditioning as it is plumping. You will not need to use anything in conjunction with it for volume as this is a multifunctional styler that doubles as a reparative treatment. It's key benefits are: Thickening/plumping, heat protectant, and all-day volume.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 1Straight Hair
Most Helpful Positive Review
Makes me feel confident again
Having experienced significant hair loss recently, I was keen to try Virtue®'s Flourish Thickening Styling Treatment. This product impressively volumizes each strand, restoring the fullness and body my hair had been lacking. Remarkably, it revitalizes my hair, giving it the appearance of voluminous ...
Most Helpful Critical Review
Odd smell / not great for MY hair
I received a sample of this product for free (gifted by virtuelabspartner) for my honest review. The smell is interesting - not good, but I wouldn't say bad either - just not my cup of tea. The texture is smooth and easy to apply. I ended up using a bit more than the instructed nickel size amount be...
308 results
Works great!
Hair Type Straight Hair
I didnt have high expectations but I was pleasantly surprised. Works well. Only need nickel size for your entire head. Its not sticky while you are putting it on afterwards. I usually wash my hair every other day but am able to extend washing an additional day now. This product is the only difference in my routine. Seems pricey however 1 tube will last a long, long time.
Excellent true product
I am super amazed that finally a product acually worked on my hair. I have fallen thinning hair and a bald spot on top of my head. I have used a nickel size dollop of product on wet hair and only air drying on 3 occasions, it plumps my hair enough to cover a bald spot on the top of my head and keeps my hair style looking good for 2-3 days. My hair looks soft too even in high humidity and after wearing a hat. I am very happy and gratefull for this product. Thank you Virtue
Miss
Reviewed at

I use the Virtue flourish thickening styling treatment that I got gifted by virtue labs ;I get a beautiful volume in my hair, is every effective ,right away I get the result that I want in my hair ,I get the finished That I want ,the scent is light and the texture is light and with small amount you get the best results,the treatment feels luxurious
Eh
Reviewed at

I used this after washing my hair and proceeded with my usually hair wash routine. I did a blowout with this product and my hair was extremely frizzy and didn't hold the blowout at all. Maybe it's because I have thick hair but not my favorite product. Gifted by virtuelabs
Awesome hair thickener
Reviewed at

Hair thickeners are essential in my hair routine given my age. I've tried lots of brands and find this one is one of my top favorites! Light weight, smells so good and works really well. Will absolutely buy again!!