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Highlights
Summary
Create endless eye looks with Ulta Beauty Collection Eye Shadow Singles. These buttery-soft eyeshadows blend effortlessly and deliver buildable color payoff in matte, satin, shimmer, metallic, and glitter finishes, from everyday neutrals to bold statement shades.
Benefits
- Buttery-soft eyeshadow formula
- Smooth, blendable application
- Buildable color payoff
- Available in matte, satin, shimmer, metallic and glitter finishes
- Neutral and colorful shades for endless eye looks
- Matte shades deliver smooth, seamless color
- Satin and pearl shades provide soft luminosity
- Shimmer and metallic shades create multidimensional radiance
- Glitter shades add eye-catching sparkle and shine
- Wear alone, layer, and mix shades to customize your look
Features
- Proudly cruelty free with clean ingredients
- Compact made from 30% post-consumer recycled plastic
Key Ingredients
- Boron nitride powder: helps provide slip and adhesion
- Spherical silica: creates a silky soft texture
- Vitamin E: helps to smooth and condition skin
Item 2635317
Apply base eyeshadow shade using Ulta Beauty Collection's Blending Shadow Brush #166. Blend in your crease and definition shades using Blending Crease Brush #158. Blend out until desired application is achieved. Layer product and colors to create your go-to look.
Mica, Synthetic Fluorphlogopite, Dimethicone, Hydrogenated Polyisobutene, Magnesium Stearate, Octyldodecyl Stearoyl Stearate, Silica, Bis-Diglyceryl Polyacyladipate-2, Phenoxyethanol, Tin Oxide, Tocopheryl Acetate, Ethylhexylglycerin, Ethylhexyl Palmitate, Isononyl Isononanoate, Phenyl Trimethicone, Tridecyl Trimellitate, Isopropyl Isostearate, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Beautiful colors that take some time to work with
I got five colors to fill up a 4-pan palette and have a spare online: Roaring 20's, Valentine, Beauty Junkie, Peek-a-boo, and Risk Taker. I ended up keeping Valentine, Beauty Junkie, Risk taker, and swapped the other two out for Fearless. I also played around with a few of the colors in the store: W...
Most Helpful Critical Review
1/2 the amount, new packaging
Super upset that Ulta changed their packaging for their eyes how pallets. Old eye shadow was 2.4g of product. The new packaging is 1.62g of product. No clue how this is going to work. 1/2 the product for the same price.
2865 results
Bought three shades and want more!
I love the single shadows as I can easily mix and blend them, It is so hard to find Matte eyeshadow but not at Ulta, they offer plenty of Matte shades, Long lasting and do not smudge, the color stay true to the shade offered. Beautiful eye shadow.
Nice matte color
I appreciate that Ulta has matte colors in eyeshadow. This white is nice to brighten under eyes--goes on smoothly. I love that it is made in the USA. Would definitely recommend
Very nice color, crumbled
I bought this hoping it would be good quality. The color was stunning. However, when I opened the eyeshadow, it was crumbled. Almost all of it was wasted. I am very disappointed.

Didn't work for me
Didn't work for me
Very Blendable, Not Impressed With Pigment
I ordered "Pure as Snow", the light matte white. The formula blends well, but it takes at least three layers to see a noticeable white cast. Good for subtlety, worse for bold looks.
Questions
Q&A
Showing 5 out of 118 Questions
- Q
I have purchased this product before; however, the packaging has changed. In the past, I was able to magnetize this into a case and now, I am forced to have it separate. Is there a case to put the singles in?
- Asked by Debz
- Official Answer By Ulta Beauty Collection - Brand EngageHi! We do not sell a case however, you can put the eyeshadow singles into any other magnetized case.Was this answer helpful to you
- Q
Are ultimately eye shadows talc free
- Asked by Susan
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This eyeshadow is not talc free.Was this answer helpful to you
- Q
What is the color description for Moonlight?
- Asked by GiGi
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Moonlight is a champagne shimmer shade.Was this answer helpful to you
- Q
Are you no longer selling "Sunshine"?? I can't find it on the website. ULTA Beauty Collection Eyeshadow Single Color:Sunshine (medium golden bronze shimmer)
- Asked by Sunshine (Medium Golden Bronze Shimmer)
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Unfortunately this shade is discontinued. Another shade that is similar is the shade Do The Most. We suggest you give this shade a try!Was this answer helpful to you
- Q
I noticed some of the shades don't list talc in the ingredients, is this correct? And are these singles all going to be talc free eventually as well?
- Asked by MSJR
- Official Answer By Ulta Beauty Collection - Brand EngageHi! Yes, this is correct. At this time we do not have plans to reformulate existing shades.Was this answer helpful to you