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Highlights
Summary
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof & flake-free
- Easy & gentle removal
Features
- Ophthalmologist tested & safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Item 2639867
Layer two coats or more for more dramatic color payoff.
To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Store your mascara in a cool and dark place to maintain the formula's vibrant color (away from heat and light).
Avoid getting product into the eye. If this occurs, wash affected area thoroughly with water.
Indigorgeous: Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Glycerin, Alcohol Denat., Mica, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Silica, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Tin Oxide, Myristic Acid, Sodium Phytate, Ultramarines (CI 77007), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Ferric Ferrocyanide (CI 77510).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
101 results
New go to!
Verified Buyer
This is my new favorite mascara! I originally got it for a concert but realized it's subtle enough to wear daily (I have dark lashes). It applies well and sparkles in bright light.
Full volume
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Love this mascara!! Made my eyelashes very long and full of volume. My lashes didn't stick and it lasted all day. I would definitely recommend!!
Love this mascara!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This is a great mascara! My lashes look so much longer after using and I love the applicator. I would highly recommend this product. I love my lashes now!
Average formula, Beautiful color
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I wore this for Halloween and I really love the packaging, wand, aswell as how it holds curl and lengthens (as advertised) it is a pretty creamy formula so it's not clumpy at all. it was definitely not waterproof as just from my eyes watering it smudged. I wore this for about 10 hrs and by 8 hours in I was noticing it flaking a bit, other than that this is a really solid mascara in a beautiful color for a event.
This stuff is amazing!!!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This mascara is awesome. I don't usually curl my lashes everyday but it looks like I do when I wear this mascara! It really lengthens my lashes and almost makes it look like I'm wearing false eyelashes.
Questions
Q&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you