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HALF MAGIC EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette #1
HALF MAGIC EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette #1

 EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette

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  • Only at Ulta

sale price $41.30
regularly $59.00

or

Size:3.70 oz

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Details

Benefits

  • Iridescent, color-shifting sparkle
  • Buttery-smooth glide
  • Buildable color – from soft shimmer to show-stopping sparkle
  • Opthalmologist-tested

Features

  • Bespoke limited-edition Euphoria x Half Magic Packaging
  • Collector’s item adorned in exclusive images from unforgettable Euphoria scenes
  • Relive your favorite character moments through the show’s most iconic quotes
  • Handwritten notes by head makeup artist Donni Davy reveal the inspo behind each mesmerizing look

Disclaimers

  • Official HBO Licensed Product. ©2026 Home Box Office, Inc. All rights reserved. HBO® and related trademarks are the property of Home Box Office, Inc. Euphoria® is used under license from Calvin Klein Cosmetic Corporation.

Item 2655495

How To Use

Push the circular button to slide palette open. For the most over-the-top color and sparkle pay-off, press fingertip into the buttery pigment and swipe or tap it directly across eyelids. For more sheer shimmer, use an eyeshadow brush. Whatever you do will be iconic.

Ingredients

RUE: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Red 40 Lake (CI16035).

MADDY: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Blue 1 Lake (CI 42090), Titanium Dioxide (CI 77891), Iron Oxides (CI 77499).

LEXI: Silica, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Titanium Dioxide (CI 77891).

CASSIE: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Red 40 Lake (CI 16035).

JULES: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Yellow 5 Lake (CI 19140), Iron Oxides (CI 77491), Titanium Dioxide (CI 77891).

KAT: Calcium Aluminum Borosilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Silica, Ethylhexylglycerin, Ultramarines (CI 77007), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891).

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Review Snapshot

by PowerReviews

15 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
So many compliments!

I alternate these shadows for my work makeup look and I receive so many compliments. If you love the single HM eyeshadows, and love variety in your routine you'll love this pallete. I'm purchasing another one today since it's on sale. I'll be sad when it's no longer available. Idk what's up with the...

Versus
Most Helpful Critical Review
Shocked how mid this palette is

I am a big fan of Donni Davy and half magic. I have not previously tried the powder eyeshadow formula, but have tried the glitter puck, liquid eyeshadow, and eyeliner. This eyeshadow formula is dry, low impact, and shockingly average especially for the price. the palette is difficult to open, yo...

15 results

Underwhelmed

Submitted 2 months ago

By Kimberly

From Maryland

The quality and intensity of the pigment was not as promised. The color is dulled and does not apply with much intensity at all.

Bottom Line No, I would not recommend to a friend

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Soooo beautiful

Submitted 2 months ago

By Lau

From Boston, MA

The obly reason irs not perfect is the packaging!! (And the price)

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Bought because it was trendy

Submitted 2 months ago

By Shay Shay

From NOLA

I was really trying to love this and hype myself up about it, especially since its limited edition, but i really wish I had returned it instead. The fallout is crazy, my whole face was full of glitter no matter how many times I washed my face, and the color payoff was hard to work with. I cant use any of my brushes and even using my finger, most of the pigment sticks to my fingerpad instead. I would not recommend, save your money.

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So so so pretty!

Submitted 3 months ago

By Emily

From Virginia

These eyeshadows are so lovely and sparkly, but if you go into them thinking you're going to get insane one-swipe pigmentation like Pat McGrath or Danessa Myricks, you're going to be disappointed. These are buildable, so the first layer or swatch is going to be sheer, but you can work them up to a more opaque look. The colors are beautiful, ethereal glitters, but not the kinds of shadows you can use in like a 2016-style cut crease!

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I Really Like This Product

Submitted 4 months ago

By Miri!!!

From Columbia, MD

I think this is a good pallete and worth buying but only at a discounted price. I like how iridescent the shades are especially in the sun. 4/6 are nicely pigmented (Cassie and Jules could be more pigmented). They swatch out nicely and smoothly on the eyelid and skin. The packaging is not that annoying but can be. My main gripe with this pallete would be the price and the color jules as I believe it's not that pigmented and icy blue would work better.

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