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Highlights
Summary
IT Cosmetics Do It All Sheer Tint Face Balm is your ultimate 4-in-1 tinted moisturizer that transforms skin instantly and over time. This next-generation serum combines sheer, buildable coverage with 92% skincare ingredients for a radiant look that firms, hydrates, and minimizes the look of lines.
Features
- Made with 92% skincare ingredients including Hyaluronic Acid, Collagen Peptide***, and Vitamin E.
- Buildable, radiant finish for a luminous glow.
- Next-generation tinted moisturizer starts as a solid serum and melts effortlessly into skin.
- Available in 15 flexible shades.
- ***A biosynthetic collagen peptide similar to a protein fragment found in collagen.
- Key Ingredients:
- Hyaluronic Acid: Hydrates and plumps for all-day moisture.
- Collagen Peptide: A biosynthetic collagen peptide similar to a protein fragment found in collagen.
- Vitamin E: Moisturizes and provides antioxidant benefits.
Benefits
- 92% Skincare Base with Collagen Peptide***, Hyaluronic Acid, and Vitamin E for better-looking bare skin after just 4 weeks**.
- 4-in-1 Makeup Benefits for Instant & Over Time Skin Transformation.
- Provides buildable, sheer coverage with a radiant finish for a healthy glow.
- Visibly firms and minimizes the look of lines for smoother-looking skin.
- Provides 24-hour hydration, leaving skin feeling plump and comfortable.
- Blends effortlessly with no mess for easy, on-the-go application.
- ***A biosynthetic collagen peptide similar to a protein fragment found in collagen.
- **Based on a consumer study on bare skin after 4 weeks of daily use.
- Ultra-lightweight, serum-like texture that adapts to a wide range of skin tones with 15 sheer, flexible shades.
Research Results
- 91% said it minimizes the appearance of surface imperfections, like wrinkles and fine lines.*
- 92% of skincare base visibly improves skin when used daily for 4 weeks.**
- Provides 24-hour hydration and instant radiance.*
- *Based on a consumer study after 1 week of regular use.
- **Based on a consumer study on bare skin after 4 weeks of daily use.
Item 2650279
Tap with Brush or Fingers: Thanks to its ultra-blendable texture, simply dip your Heavenly Luxe™ Complexion Perfection Brush #7 or clean fingertips into the balm.
Blend It: Apply starting at the center of your face. Blend outward onto your face, neck, and décolleté to achieve a radiant finish.
Build It: Complete your look by applying an even layer. Add more product as needed to build up your desired level of coverage---no mistakes!
Aqua / Water / Eau, Dimethicone, Isotridecyl Isononanoate, Glycerin, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Dipropylene Glycol, Polymethylsilsesquioxane, Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone/Polyglycerin-3 Crosspolymer, Polyglyceryl-4 Isostearate, Cetyl Peg/Ppg-10/1 Dimethicone, Synthetic Fluorphlogopite, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Tocopherol, Disodium Stearoyl Glutamate, Sodium Hyaluronate, Aluminum Hydroxide, Butylene Glycol, Carbomer, Sodium Lactate, Polysorbate 20, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7. [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides].
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
IT Cosmetics Sheer Tint Face Balm: Skincare Formulation
I received this product in exchange for my honest review. [I received this product in exchange for my honest review] IT Cosmetics Do It All Sheer Tint Face Balm is a creamy, lightweight consistency which absorbs easily onto the skin. The balmy texture is emollient with a smoothness to apply softly o...
Most Helpful Critical Review
I had blending issues
[I received this product in exchange for my honest review] I was eager to try a tint that has collagen peptide, hyaluronic acid, and Vitamin E. I have been using a tinted moisturizer from a well-known department store brand in a plastic tube, but I like the idea of a more beneficial balm from a gla...
2787 results
Really good balm
[I received this product in exchange for my honest review] The It balm is really nice. It feels good on the skin, has no scent which is great, and blends in easily. It's super easy to get the hang of application. Applies best with either just your fingertips or a nice foundation brush. Personally I prefer the fingers for a perfect even application with no worries of streaking. It does oxidize one shade darker after applying so keep that in mind when selecting a shade. Overall this is a wonderful light coverage foundation balm

The best for mature skin
I love this new cream formula. This buildable and moist. It's easy to apply. It works well with blurring powder.

Meh
I regularly use several IT cosmetics products, and my only complaint is that they are so matte. I was excited to try this 4 in 1 balm because I was led to believe that it would be dewy since it's a tinted moisturizer. However, it is also matte. Also, it has no SPF, so you cannot skip that step. It is sheer— I expected that— but even building doesn't do much. I still had to use concealer. So what's the point? The jar is small, and considering the need to reapply, I don't feel it's good value.
New must have!
[I received this product in exchange for my honest review] Ok…I wasn't crazy about this until I WAS!! I learned I was trying too hard to use it as a foundation, because it is EXACTLY what it says it is…IT Cosmetics Do It All Sheer Tint Face Balm! Product provides a great sheer coverage, no makeup look, and is so easy I was making it difficult. It wears beautifully and lightly, and has become my favorite "just a little" product. I get compliments on the lit from within glow, and it plays well with my rosacea, and provides coverage on my rosacea prone mature skin. I'm so glad I played around with using this. I received this product from @Influenster in exchange for my honest review.

Feels like only skincare
[I received this product in exchange for my honest review] First off I love the texture of this foundation, it feels like skincare on my skin and not makeup. It gives a nice light coverage for the no makeup makeup looks, it really helps to just even out the tone. The neutral does look a bit warm when you first put it on but once blended out it was a great match for me. Absolutely gorgeous dewy finish. My new go to for when I don't want a full beat
