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Summary
Highlights
Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.
Benefits
- Color vibrancy lasts up to 8 weeks*
- Free of SLS/SLES sulfates**
- Provides UV protection for longer-lasting color***
- Increases shine, manageability and strength****
- *Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo
- **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
- ***When using Colorful Glow Beyond Anti-Fade Serum
- ****Against combing breakage on damaged hair
Item 2579866
Apply to wet hair. Lather and rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine Hcl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium Edta, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.
Free gift with purchase
Free gift with purchase
Free brush with $40 Joico purchase (valid thru 8/23/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 5 out of 9 Questions
- Q
Is this sulfate free?
- Asked by Kelly
- Official Answer By Joico - Brand EngageHi Kelly! Thanks for your question. Absolutely! The Colorful Anti-Fade Collection is sulfate free and has up to 8 weeks color protection. Formulated with pomegranate and camellia for ultimate color preservation and protection! Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can this dye grey hair?
- Asked by Tea
- Official Answer By Joico - Brand EngageHi Tea! Thank you for your question. We apologize for the confusion. The Colorful Anti-Fade Collection is sulfate free shampoo which has up to 8 weeks color protection for color treated hair. It is formulated with pomegranate and camellia for ultimate color preservation and protection! It does not have any ingredients that would dye gray hair. Hope this helps clarify! ✨💕Was this answer helpful to you
- Q
Is this the replacement for Color Endure? I bought this and it just doesnt seem as good. The smell is different and my hair isn't silky like it was with Color Endure. Wondering if this was what replaced it.
- Asked by kakyev
- Official Answer By Joico - Brand EngageHi Kakyev! Thank you for your question. Yes, the The Colorful Anti-Fade Collection is the recommended replacement for the Color Endure and is a new formulation which is sulfate free and has up to 8 weeks color protection. It is formulated with pomegranate and camellia for ultimate color preservation and protection. This anti-fade collection helps provide shine, strength, and protection from color-fading elements. Based on what you have shared, you may like the K-PAK Color Therapy Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
I have pink hair will this help it last longer?
- Asked by Hils
- Official Answer By Joico - Brand EngageHi Hils! Thanks for your question. Absolutely! The Colorful Anti-Fade Collection is sulfate free and has up to 8 weeks color protection. Formulated with pomegranate and camellia for ultimate color preservation and protection! Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
This shampoo makes my hair become greasy quicker. I have used the K-PAK color therapy and it doesn't do that. But I like how the colorful anti fade shampoo makes my color stay longer. Is there any reason as to why it could be making my hair greasy quicker? Or could I be doing something wrong?
- Asked by Katie
- Official Answer By Joico - Brand EngageHi Katie! Thank you for your question. It may be just the difference in the ingredients. The K-PAK Color Therapy Collection has African Mankettti Oil and is meant for damaged hair repair + color protection, so that may be a better fit for you. Hope that helps! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
Hair Type
Most Helpful Positive Review
Great for vivid colors
I'm starting out with this review saying I have vivid pink hair, oily scalp, normal-fine, low porosity wavy hair. I have used this for about a month, washing 2 times per week. this has not faded my hair one bit, it is definitely shinier and more vibrant than others I've used in the past. i love thi...
Most Helpful Critical Review
Oily Scalps Beware
I've used this shampoo for a month or so now and in the beginning I really liked it. The lather is amazing and I don't have to use as much for my thick hair which is great! In terms of color wash out (my hair is blue), it's about the same as other shampoos. Honestly, if you have a fashion color, you...
36 results
Works great!
Hair Type Wavy Hair
It smells great and does the job. Very efficient
New Favorite
very impressed. Smells nice. Usually shampoo that is sulfate free won't lather well. This one lathers perfectly! My new go to!
Great Product
Hair Type Straight Hair
I am using this product for a few months now and it is the only shampoo and conditioner that I buy now. I dye my hair many different colors and only wash once a week to keep up with the vibrancy and it helps my color last.
Great Shampoo and conditioner
Hair Type Straight Hair
Verified Buyer
I have been using it for awhile ,It helps my color to last a lot longer and smells really nice , definitely will buy again
I would by this shampoo again
Hair Type Straight Hair
Would definitely buy again , makes my hair soft and easy to comb , love the smell , very good product !